{"text_format":"3","workbook":"xlsx","n_sheets":14,"sheets":["Assumptions","Low-Med-High Rev Projections","3 Year Pro Forma","Annual High Level Summaries","6 Month High Level Summaries","Loyalty Marketplace Assumptions","LTV","User Leveling Up Payout","Ambassador Payout","Ambassador Cost Analysis","Referral Rate and Payout ","Retention Rates","HR","Cohort Analysis"],"not_rendered":{"comments":2},"read":"whole","date_system":"1900"}

{"sheet":"Assumptions","index":0,"n_rows":63,"n_cols":5,"rows_kept":63}
["Field","Value","Period","Note","Source"]
["Ambassador Acquisition"]
["Monthly Ambassador Conversions",5000,"Monthly","Combination of influencers, high school, and college students"]
["% growth in number of conversions per month",{"v":0.1,"d":"10.0%"},"Monthly","More onboards over time"]
["   Depreciation rate of conversions growth rate",{"$f":"-2.5%","v":{"v":-0.025,"d":"-2.5%"}},"Monthly","Less conversions per onboarded ambassador over time"]
["Average cost per ambassador download",{"$f":"'Ambassador Payout'!A8+'User Leveling Up Payout'!I2","v":{"v":2.2230811328981774,"d":"$2.22"}},"N/A","Expected pay based on retention (see ambassador payout sheet for details)","https://www.businessofapps.com/marketplace/app-marketing/research/app-marketing-cost/CNEitLfARHdGGL1nb0fXOGzsKCMt9w/"]
[]
["Referral Acquisition"]
["Invites per Active User (first month)",10,"Monthly","Refer to referral rate and payout sheet for details","https://www.invitereferrals.com/blog/referral-program-statistics"]
["   Rate of diminishing invites per user per month",{"v":0.2,"d":"20%"},"Monthly","Friend circles are only so big... users run out of people to invite","https://www.invitereferrals.com/blog/referral-program-statistics"]
["Click through and install rate off invite",{"v":0.05,"d":"5%"},"N/A","Platform's gamification and unique commission sharing structure should generate higher convertion rates","https://www.invitereferrals.com/blog/referral-program-statistics"]
["Average cost per referral",{"$f":"'Referral Rate and Payout '!D16+'User Leveling Up Payout'!G2","v":{"v":1.243700724558763,"d":"$1.24"}},"N/A","Expected pay based on retention --> refer to referral rate and payout sheet for details ","N/A "]
["Implied lifetime K-factor per user",{"$f":"'Cohort Analysis'!AN54","v":{"v":0.79479835692152,"d":"0.79"}},"N/A","(includes referrals , over 36 months) --> refer to Cohort Analysis sheet for details","N/A"]
[]
["Other Acquisition"]
["Organic User download %",{"v":0.2,"d":"20.0%"},"Monthly","Number of users that sign up without a referral code","https://www.digitalturbine.com/blog/mobile-marketing/paid-media-affects-organic-lifts-in-app-downloads/"]
["Cost of organic user Download",{"$f":"'User Leveling Up Payout'!H2","v":{"v":0.5416803358971728,"d":"$0.54"}}]
[]
["Retention Rates"]
["Users via Ambassador 1st month",{"v":0.4,"d":"40%"},"Monthly","Platform's gamification  should generate higher retention rates","https://www.apptentive.com/blog/2021/03/23/2021-app-retention-benchmarks/"]
["    churn rate",{"v":0.15,"d":"15%"},"Monthly",null,"https://www.apptentive.com/blog/2021/03/23/2021-app-retention-benchmarks/"]
["    depreciation rate of churn rate",{"v":-0.25,"d":"-25%"},"Monthly",null,"https://www.apptentive.com/blog/2021/03/23/2021-app-retention-benchmarks/"]
["Organic user 1 month",{"$f":"AVERAGE(B20,B26)","v":{"v":0.47400000000000003,"d":"47%"}},"Monthly","Average of marketed and referral"]
["    churn rate",{"$f":"AVERAGE(B21,B27)","v":{"v":0.15,"d":"15%"}},"Monthly"]
["    depreciation rate of churn rate",{"$f":"AVERAGE(B22,B28)","v":{"v":-0.25,"d":"-25%"}},"Monthly"]
["Referred user 1 month",{"$f":"B20*1.37","v":{"v":0.548,"d":"54.8%"}},"Monthly","37% increased retention rates for referred users vs users without friend incentive","https://www.annexcloud.com/blog/42-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/"]
["    churn rate",{"$f":"B21","v":{"v":0.15,"d":"15%"}},"Monthly",null,"https://www.annexcloud.com/blog/42-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/"]
["    depreciation rate of churn rate",{"$f":"B22","v":{"v":-0.25,"d":"-25%"}},"Monthly",null,"https://www.annexcloud.com/blog/42-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/"]
[]
["Pre-Launch Costs"]
["Secondary SOW (round of CRs)",{"v":10000,"d":"$10,000"},"N/A","Self-funded"]
["Award Pool Promotion",{"v":1200,"d":"$1,200"},"N/A","Self-funded"]
["Kiwitech - App Development Innitial SOW",{"v":34000,"d":"$34,000"},"N/A","Self-funded"]
["Miscellaneous (ad, art, website dev.)",{"v":2500,"d":"$2,500"},"N/A","Self-funded"]
[]
["Operational Costs"]
["Instant prize winnings (gift cards) / user / month",{"v":0.2,"d":"$0.20"},"Monthly","Continuously monitored and adjusted by Admin"]
["Growth rate of gift card winnings",{"v":0.03,"d":"3.00%"},"Monthly","Continuously monitored and adjusted by Admin"]
["Raffle winnings per month per active user",{"$f":"0.7","v":{"v":0.7,"d":"$0.70"}},"Monthly","Continuously monitored and adjusted by Admin"]
["Growth % of raffle winnings per month",{"v":-0.01,"d":"-1.00%"},"Monthly","Continuously monitored and adjusted by Admin"]
["Fanful store (value of goods sold)",{"$f":"-'Loyalty Marketplace Assumptions'!D8","v":{"v":0,"d":"$0.00"}},"Monthly","No physical goods offered at launch (nothing of monetary value being sold)"]
["Growth % of Loyalty winnings value",{"v":0,"d":"0.00%"},"Monthly","No physical goods offered at launch (nothing of monetary value being sold)"]
["SportsRadar Sports Data",{"v":4000,"d":"$4,000"},"Monthly","Sports Radar Partnership Deal"]
["Growth of SportsRadar expenses",{"v":0.5,"d":"50.00%"},"Bi-Annually","Sports Radar Partnership Deal"]
["AWS Server Expenses per user",{"v":0.01,"d":"$0.01"},"Monthly","AWS rates"]
["Updates/Maintenance",{"v":1500,"d":"$1,500"},"Monthly","Adjustable depending on needs"]
["Increase in engineering and dev work",{"v":0.05,"d":"5%"},"Monthly","Adjustable depending on needs"]
[]
["Fixed Costs"]
["Human Resources","Variable",null,"Refer to HR sheet"]
["Miscellaneous (ad, art, ambassador, website dev.)",{"v":1500,"d":"$1,500"},"Monthly","Money to spend on small expenses and service subscriptions"]
["Growth rate in miscellaneous",{"v":0.025,"d":"2.5%"},"Monthly","Slow growth in these 'random small expenses'"]
["Ambassador Software"]
[]
["Revenue"]
["Advertising rev per user per month",{"v":0.4,"d":"$0.40"},"Monthly","Starts month 3 -- conservative target provided by Sports Radar","SportsRadar - Average for sports apps is $2-4/month"]
["Growth % of advertising ",{"v":0.05,"d":"5.0%"},"Monthly","Goal is to ultimately reach the $2-4 dollars per month mark --> slowly get there... (Instagram, FB reach these numbers)","https://stockdividendscreener.com/information-technology/comparison-of-average-revenue-per-user-for-social-media-companies/"]
["Sportsbook partnership programs",{"v":0.3,"d":"$0.30"},"Monthly","Starts month  1 -- conservative target provided by Sports Radar","SportsRadar"]
["Growth % of Sportsbook partnerships",{"v":1E-3,"d":"0.1%"},"Monthly","Number grows over time due to rev share model + more live betting widgets"]
["Loyalty Marketplace (cash-back)",{"$f":"'Loyalty Marketplace Assumptions'!C8","v":{"v":0.4,"d":"$0.40"}},"Monthly","Cash-back and affiliate offers (via Loyalize) being sold in marketplace"]
["Growth % loyalty marketplace rev",{"v":0.015,"d":"1.5%"},"Monthly","Growth in size of cash-back offers + introduction of a more targeted cash-back strategy"]
["In-app purchase revenue",0,"Monthly","Not applicable until we hit a certain user threshold"]
["Growth of in-app purchase revenue",{"v":0.05,"d":"5%"},"Monthly","Not applicable until we hit a certain user threshold"]

{"sheet":"Low-Med-High Rev Projections","index":1,"n_rows":6,"n_cols":10,"rows_kept":6}
[null,"Low","med","hi","3-Year Projections",null,null,"Low","Medium","High"]
["ARPU",6,18,36,null,null,"Users",{"v":100000,"d":"100,000"},{"v":500000,"d":"500,000"},{"v":1500000,"d":"1,500,000"}]
[{"$nulls":5},"ARPU"]
[{"$nulls":4},"Low",{"v":12,"d":"$12"},null,{"$f":"F4*H2","v":{"v":1200000,"d":"$1,200,000"}},{"$f":"F4*I2","v":{"v":6000000,"d":"$6,000,000"}},{"$f":"F4*J2","v":{"v":18000000,"d":"$18,000,000"}}]
[{"$nulls":4},"Med",{"v":24,"d":"$24"},null,{"$f":"F5*H2","v":{"v":2400000,"d":"$2,400,000"}},{"$f":"F5*I2","v":{"v":12000000,"d":"$12,000,000"}},{"$f":"J2*F5","v":{"v":36000000,"d":"$36,000,000"}}]
[{"$nulls":4},"High",{"v":48,"d":"$48"},null,{"$f":"H2*F6","v":{"v":4800000,"d":"$4,800,000"}},{"$f":"I2*F6","v":{"v":24000000,"d":"$24,000,000"}},{"$f":"J2*F6","v":{"v":72000000,"d":"$72,000,000"}}]

{"sheet":"3 Year Pro Forma","index":2,"n_rows":58,"n_cols":39,"rows_kept":58}
[null,"Reference / notes",0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36]
["Month #","Reference / Notes",1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37]
["Month Name",null,"January","February","March","April","May","June","July","August","September","October","November","December","January","February","March","April","May","June","July","August","September","October","November","December","January","February","March","April","May","June","July","August","September","October","November","December","January"]
["User Growth"]
["Avg Active Users","Cohort Analysis",{"$f":"D5/2","v":{"v":1798.396875,"d":"1,798"}},{"$f":"'Cohort Analysis'!C6","v":{"v":3596.79375,"d":"3,597"}},{"$f":"'Cohort Analysis'!D6","v":{"v":7448.967875,"d":"7,449"}},{"$f":"'Cohort Analysis'!E6","v":{"v":11560.19030367378,"d":"11,560"}},{"$f":"'Cohort Analysis'!F6","v":{"v":15950.381604736485,"d":"15,950"}},{"$f":"'Cohort Analysis'!G6","v":{"v":20647.080552973857,"d":"20,647"}},{"$f":"'Cohort Analysis'!H6","v":{"v":25681.00463632639,"d":"25,681"}},{"$f":"'Cohort Analysis'!I6","v":{"v":31083.924705975976,"d":"31,084"}},{"$f":"'Cohort Analysis'!J6","v":{"v":36887.707387661496,"d":"36,888"}},{"$f":"'Cohort Analysis'!K6","v":{"v":43123.92518338919,"d":"43,124"}},{"$f":"'Cohort Analysis'!L6","v":{"v":49823.733272343394,"d":"49,824"}},{"$f":"'Cohort Analysis'!M6","v":{"v":57017.86433499507,"d":"57,018"}},{"$f":"'Cohort Analysis'!N6","v":{"v":64736.668826573514,"d":"64,737"}},{"$f":"'Cohort Analysis'!O6","v":{"v":73010.1660325316,"d":"73,010"}},{"$f":"'Cohort Analysis'!P6","v":{"v":81868.09012199254,"d":"81,868"}},{"$f":"'Cohort Analysis'!Q6","v":{"v":91339.9247894588,"d":"91,340"}},{"$f":"'Cohort Analysis'!R6","v":{"v":101454.92466716567,"d":"101,455"}},{"$f":"'Cohort Analysis'!S6","v":{"v":112242.1238665409,"d":"112,242"}},{"$f":"'Cohort Analysis'!T6","v":{"v":123730.3329626492,"d":"123,730"}},{"$f":"'Cohort Analysis'!U6","v":{"v":135948.12607921648,"d":"135,948"}},{"$f":"'Cohort Analysis'!V6","v":{"v":148923.81977592842,"d":"148,924"}},{"$f":"'Cohort Analysis'!W6","v":{"v":162685.44534438616,"d":"162,685"}},{"$f":"'Cohort Analysis'!X6","v":{"v":177260.71596621146,"d":"177,261"}},{"$f":"'Cohort Analysis'!Y6","v":{"v":192676.9900174409,"d":"192,677"}},{"$f":"'Cohort Analysis'!Z6","v":{"v":208961.2316374511,"d":"208,961"}},{"$f":"'Cohort Analysis'!AA6","v":{"v":226139.9695271042,"d":"226,140"}},{"$f":"'Cohort Analysis'!AB6","v":{"v":244239.25480284152,"d":"244,239"}},{"$f":"'Cohort Analysis'!AC6","v":{"v":263284.61861149094,"d":"263,285"}},{"$f":"'Cohort Analysis'!AD6","v":{"v":283301.03010366764,"d":"283,301"}},{"$f":"'Cohort Analysis'!AE6","v":{"v":304312.85527036525,"d":"304,313"}},{"$f":"'Cohort Analysis'!AF6","v":{"v":326343.817066036,"d":"326,344"}},{"$f":"'Cohort Analysis'!AG6","v":{"v":349416.95717056876,"d":"349,417"}},{"$f":"'Cohort Analysis'!AH6","v":{"v":373554.5996806644,"d":"373,555"}},{"$f":"'Cohort Analysis'!AI6","v":{"v":398778.3169669234,"d":"398,778"}},{"$f":"'Cohort Analysis'!AJ6","v":{"v":425108.89788541704,"d":"425,109"}},{"$f":"'Cohort Analysis'!AK6","v":{"v":452566.31849069794,"d":"452,566"}},{"$f":"'Cohort Analysis'!AL6","v":{"v":481169.7153603417,"d":"481,170"}}]
["Avg Cost per download","Cohort Analysis",{"$f":"'Cohort Analysis'!C10","v":{"v":1.8208968723756132,"d":"$1.82"}},{"$f":"'Cohort Analysis'!C10","v":{"v":1.8208968723756132,"d":"$1.82"}},{"$f":"'Cohort Analysis'!D10","v":{"v":1.636728453555659,"d":"$1.64"}},{"$f":"'Cohort Analysis'!E10","v":{"v":1.6012692065224066,"d":"$1.60"}},{"$f":"'Cohort Analysis'!F10","v":{"v":1.5799676200530433,"d":"$1.58"}},{"$f":"'Cohort Analysis'!G10","v":{"v":1.5662278700798777,"d":"$1.57"}},{"$f":"'Cohort Analysis'!H10","v":{"v":1.5569035036095662,"d":"$1.56"}},{"$f":"'Cohort Analysis'!I10","v":{"v":1.5503194596457004,"d":"$1.55"}},{"$f":"'Cohort Analysis'!J10","v":{"v":1.5455120132118085,"d":"$1.55"}},{"$f":"'Cohort Analysis'!K10","v":{"v":1.5418941382033795,"d":"$1.54"}},{"$f":"'Cohort Analysis'!L10","v":{"v":1.5390925822755712,"d":"$1.54"}},{"$f":"'Cohort Analysis'!M10","v":{"v":1.536862117071966,"d":"$1.54"}},{"$f":"'Cohort Analysis'!N10","v":{"v":1.5350375097967957,"d":"$1.54"}},{"$f":"'Cohort Analysis'!O10","v":{"v":1.5335052255988262,"d":"$1.53"}},{"$f":"'Cohort Analysis'!P10","v":{"v":1.5321860474579172,"d":"$1.53"}},{"$f":"'Cohort Analysis'!Q10","v":{"v":1.5310240301499123,"d":"$1.53"}},{"$f":"'Cohort Analysis'!R10","v":{"v":1.5299792800154002,"d":"$1.53"}},{"$f":"'Cohort Analysis'!S10","v":{"v":1.5290231259129112,"d":"$1.53"}},{"$f":"'Cohort Analysis'!T10","v":{"v":1.5281348285525318,"d":"$1.53"}},{"$f":"'Cohort Analysis'!U10","v":{"v":1.5272993038791718,"d":"$1.53"}},{"$f":"'Cohort Analysis'!V10","v":{"v":1.5265055285373736,"d":"$1.53"}},{"$f":"'Cohort Analysis'!W10","v":{"v":1.5257454118603158,"d":"$1.53"}},{"$f":"'Cohort Analysis'!X10","v":{"v":1.5250129913664239,"d":"$1.53"}},{"$f":"'Cohort Analysis'!Y10","v":{"v":1.5243038551353445,"d":"$1.52"}},{"$f":"'Cohort Analysis'!Z10","v":{"v":1.5236147247773657,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AA10","v":{"v":1.522943152947244,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AB10","v":{"v":1.5222873030759934,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AC10","v":{"v":1.521645788430364,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AD10","v":{"v":1.521017554174665,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AE10","v":{"v":1.5204017907216876,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AF10","v":{"v":1.519797869926029,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AG10","v":{"v":1.5192052980024326,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AH10","v":{"v":1.518623680722246,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AI10","v":{"v":1.5180526976448938,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AJ10","v":{"v":1.5174920830123664,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AK10","v":{"v":1.5169416115673349,"d":"$1.52"}},{"$f":"'Cohort Analysis'!AL10","v":{"v":1.5164010880163818,"d":"$1.52"}}]
["% growth","Cohort Analysis",null,{"$f":"D5/C5","v":{"v":2,"d":"200%"}},{"$f":"'Cohort Analysis'!D8","v":{"v":1.0710022294161297,"d":"107%"}},{"$f":"'Cohort Analysis'!E8","v":{"v":0.5519183996579902,"d":"55%"}},{"$f":"'Cohort Analysis'!F8","v":{"v":0.37976808216275826,"d":"38%"}},{"$f":"'Cohort Analysis'!G8","v":{"v":0.2944568390039446,"d":"29%"}},{"$f":"'Cohort Analysis'!H8","v":{"v":0.24380803234806403,"d":"24%"}},{"$f":"'Cohort Analysis'!I8","v":{"v":0.21038585313002223,"d":"21%"}},{"$f":"'Cohort Analysis'!J8","v":{"v":0.18671331682159575,"d":"19%"}},{"$f":"'Cohort Analysis'!K8","v":{"v":0.16905951161967936,"d":"17%"}},{"$f":"'Cohort Analysis'!L8","v":{"v":0.1553617408541208,"d":"16%"}},{"$f":"'Cohort Analysis'!M8","v":{"v":0.14439165012640798,"d":"14%"}},{"$f":"'Cohort Analysis'!N8","v":{"v":0.13537519480260474,"d":"14%"}},{"$f":"'Cohort Analysis'!O8","v":{"v":0.12780233144405995,"d":"13%"}},{"$f":"'Cohort Analysis'!P8","v":{"v":0.12132453014165256,"d":"12%"}},{"$f":"'Cohort Analysis'!Q8","v":{"v":0.11569629453126584,"d":"12%"}},{"$f":"'Cohort Analysis'!R8","v":{"v":0.11074018181011458,"d":"11%"}},{"$f":"'Cohort Analysis'!S8","v":{"v":0.10632504271984677,"d":"11%"}},{"$f":"'Cohort Analysis'!T8","v":{"v":0.10235202881378225,"d":"10%"}},{"$f":"'Cohort Analysis'!U8","v":{"v":0.09874533450302359,"d":"10%"}},{"$f":"'Cohort Analysis'!V8","v":{"v":0.09544591801987079,"d":"10%"}},{"$f":"'Cohort Analysis'!W8","v":{"v":0.09240714876346545,"d":"9%"}},{"$f":"'Cohort Analysis'!X8","v":{"v":0.08959173078434368,"d":"9%"}},{"$f":"'Cohort Analysis'!Y8","v":{"v":0.0869694899244795,"d":"9%"}},{"$f":"'Cohort Analysis'!Z8","v":{"v":0.084515756751941,"d":"8%"}},{"$f":"'Cohort Analysis'!AA8","v":{"v":0.08221016767099787,"d":"8%"}},{"$f":"'Cohort Analysis'!AB8","v":{"v":0.08003576419323788,"d":"8%"}},{"$f":"'Cohort Analysis'!AC8","v":{"v":0.07797830788512483,"d":"8%"}},{"$f":"'Cohort Analysis'!AD8","v":{"v":0.07602575341369788,"d":"8%"}},{"$f":"'Cohort Analysis'!AE8","v":{"v":0.0741678389203484,"d":"7%"}},{"$f":"'Cohort Analysis'!AF8","v":{"v":0.07239576447106533,"d":"7%"}},{"$f":"'Cohort Analysis'!AG8","v":{"v":0.07070193733703833,"d":"7%"}},{"$f":"'Cohort Analysis'!AH8","v":{"v":0.06907976849650388,"d":"7%"}},{"$f":"'Cohort Analysis'!AI8","v":{"v":0.06752350876638014,"d":"7%"}},{"$f":"'Cohort Analysis'!AJ8","v":{"v":0.06602811586839019,"d":"7%"}},{"$f":"'Cohort Analysis'!AK8","v":{"v":0.06458914584441766,"d":"6%"}},{"$f":"'Cohort Analysis'!AL8","v":{"v":0.06320266378867001,"d":"6%"}}]
["User Revenue"]
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["Sportsbook rev per user","Assumptions",{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!C1","v":{"v":0.3,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!D1","v":{"v":0.30029999999999996,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!E1","v":{"v":0.3006002999999999,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!F1","v":{"v":0.30090090029999983,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!G1","v":{"v":0.3012018012002998,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!H1","v":{"v":0.30150300300150007,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!I1","v":{"v":0.30180450600450154,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!J1","v":{"v":0.30210631051050596,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!K1","v":{"v":0.3024084168210165,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!L1","v":{"v":0.3027108252378375,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!M1","v":{"v":0.3030135360630753,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!N1","v":{"v":0.3033165495991383,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!O1","v":{"v":0.30361986614873737,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!P1","v":{"v":0.3039234860148861,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!Q1","v":{"v":0.3042274095009009,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!R1","v":{"v":0.3045316369104018,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!S1","v":{"v":0.30483616854731216,"d":"$0.30"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!T1","v":{"v":0.3051410047158594,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!U1","v":{"v":0.3054461457205752,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!V1","v":{"v":0.30575159186629575,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!W1","v":{"v":0.306057343458162,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!X1","v":{"v":0.3063634008016201,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!Y1","v":{"v":0.30666976420242165,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!Z1","v":{"v":0.30697643396662405,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AA1","v":{"v":0.3072834104005907,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AB1","v":{"v":0.3075906938109913,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AC1","v":{"v":0.3078982845048022,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AD1","v":{"v":0.30820618278930695,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AE1","v":{"v":0.3085143889720962,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AF1","v":{"v":0.3088229033610683,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AG1","v":{"v":0.30913172626442925,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AH1","v":{"v":0.3094408579906937,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AI1","v":{"v":0.3097502988486843,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AJ1","v":{"v":0.310060049147533,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AK1","v":{"v":0.3103701091966804,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AL1","v":{"v":0.31068047930587706,"d":"$0.31"}},{"$f":"Assumptions!$B$58*(1+Assumptions!$B$59)^'3 Year Pro Forma'!AM1","v":{"v":0.31099115978518294,"d":"$0.31"}}]
["Marketplace rev per user"," Marketplace Rev",{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!C1","v":{"v":0.4,"d":"$0.40"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!D1","v":{"v":0.40599999999999997,"d":"$0.41"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!E1","v":{"v":0.4120899999999999,"d":"$0.41"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!F1","v":{"v":0.4182713499999999,"d":"$0.42"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!G1","v":{"v":0.4245454202499998,"d":"$0.42"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!H1","v":{"v":0.43091360155374975,"d":"$0.43"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!I1","v":{"v":0.4373773055770559,"d":"$0.44"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!J1","v":{"v":0.44393796516071166,"d":"$0.44"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!K1","v":{"v":0.4505970346381223,"d":"$0.45"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!L1","v":{"v":0.45735599015769407,"d":"$0.46"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!M1","v":{"v":0.46421633001005946,"d":"$0.46"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!N1","v":{"v":0.4711795749602103,"d":"$0.47"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!O1","v":{"v":0.4782472685846133,"d":"$0.48"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!P1","v":{"v":0.4854209776133825,"d":"$0.49"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!Q1","v":{"v":0.4927022922775831,"d":"$0.49"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!R1","v":{"v":0.5000928266617468,"d":"$0.50"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!S1","v":{"v":0.5075942190616729,"d":"$0.51"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!T1","v":{"v":0.515208132347598,"d":"$0.52"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!U1","v":{"v":0.5229362543328119,"d":"$0.52"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!V1","v":{"v":0.530780298147804,"d":"$0.53"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!W1","v":{"v":0.5387420026200209,"d":"$0.54"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!X1","v":{"v":0.5468231326593211,"d":"$0.55"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!Y1","v":{"v":0.5550254796492109,"d":"$0.56"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!Z1","v":{"v":0.563350861843949,"d":"$0.56"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AA1","v":{"v":0.5718011247716082,"d":"$0.57"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AB1","v":{"v":0.5803781416431822,"d":"$0.58"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AC1","v":{"v":0.5890838137678299,"d":"$0.59"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AD1","v":{"v":0.5979200709743473,"d":"$0.60"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AE1","v":{"v":0.6068888720389624,"d":"$0.61"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AF1","v":{"v":0.6159922051195468,"d":"$0.62"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AG1","v":{"v":0.6252320881963398,"d":"$0.63"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AH1","v":{"v":0.6346105695192849,"d":"$0.63"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AI1","v":{"v":0.644129728062074,"d":"$0.64"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AJ1","v":{"v":0.653791673983005,"d":"$0.65"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AK1","v":{"v":0.66359854909275,"d":"$0.66"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AL1","v":{"v":0.6735525273291412,"d":"$0.67"}},{"$f":"Assumptions!$B$60*(1+Assumptions!$B$61)^'3 Year Pro Forma'!AM1","v":{"v":0.6836558152390783,"d":"$0.68"}}]
["In-app purchase rev per user",null,{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!C1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!D1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!E1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!F1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!G1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!H1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!I1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!J1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!K1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!L1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!M1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!N1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!O1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!P1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!Q1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!R1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!S1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!T1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!U1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!V1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!W1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!X1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!Y1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!Z1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AA1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AB1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AC1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AD1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AE1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AF1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AG1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AH1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AI1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AJ1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AK1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AL1","v":0},{"$f":"Assumptions!$B$62*(1+Assumptions!$B$63)^'3 Year Pro Forma'!AM1","v":0}]
["Total Revenue Per User","Sum",{"$f":"SUM(C9:C12)","v":{"v":0.7,"d":"$0.70"}},{"$f":"SUM(D9:D12)","v":{"v":0.7062999999999999,"d":"$0.71"}},{"v":1.1126902999999997,"d":"$1.11"},{"v":1.1391722502999997,"d":"$1.14"},{"v":1.1667472214502996,"d":"$1.17"},{"v":1.19546660455525,"d":"$1.20"},{"v":1.2253843115815575,"d":"$1.23"},{"v":1.2565569006712176,"d":"$1.26"},{"v":1.2890437077091388,"d":"$1.29"},{"v":1.3229069844580317,"d":"$1.32"},{"v":1.35821204358876,"d":"$1.36"},{"v":1.395027410950755,"d":"$1.40"},{"v":1.4334249854443275,"d":"$1.43"},{"v":1.473480206874794,"d":"$1.47"},{"v":1.5152722321873355,"d":"$1.52"},{"v":1.558884120501443,"d":"$1.56"},{"v":1.604403027384744,"d":"$1.60"},{"v":1.6519204088280044,"d":"$1.65"},{"v":1.7015322354061615,"d":"$1.70"},{"v":1.7533392171345132,"d":"$1.75"},{"v":1.807447039554617,"d":"$1.81"},{"v":1.8639666116111968,"d":"$1.86"},{"v":1.923014325909401,"d":"$1.92"},{"v":1.98471233197123,"d":"$1.98"},{"v":2.049188823140889,"d":"$2.05"},{"v":2.116578337821298,"d":"$2.12"},{"v":2.1870220757581125,"d":"$2.19"},{"v":2.2606682301234087,"d":"$2.26"},{"v":2.3376723361888008,"d":"$2.34"},{"v":2.4181976374172445,"d":"$2.42"},{"v":2.50241546984423,"d":"$2.50"},{"v":2.5905056656626124,"d":"$2.59"},{"v":2.6826569769710233,"d":"$2.68"},{"v":2.779067520693817,"d":"$2.78"},{"v":2.879945245730873,"d":"$2.88"},{"v":2.9855084234485334,"d":"$2.99"},{"v":3.095986162678452,"d":"$3.10"}]
["Total Revenue","Sum * Active Users",{"$f":"C13*C5","v":{"v":1258.8778125,"d":"$1,259"}},{"v":2540.4154256249994,"d":"$2,540"},{"v":8288.39429952411,"d":"$8,288"},{"v":13169.048002132296,"d":"$13,169"},{"v":18610.063418398266,"d":"$18,610"},{"v":24682.895282642392,"d":"$24,683"},{"v":31469.1001870076,"d":"$31,469"},{"v":39058.72008923866,"d":"$39,059"},{"v":47549.86709988096,"d":"$47,550"},{"v":57048.94182235117,"d":"$57,049"},{"v":67671.1945870508,"d":"$67,671"},{"v":79541.48366118957,"d":"$79,541"},{"v":92795.15857044539,"d":"$92,795"},{"v":107579.03454957773,"d":"$107,579"},{"v":124052.44366406559,"d":"$124,052"},{"v":142388.35832208343,"d":"$142,388"},{"v":162774.58827909175,"d":"$162,775"},{"v":185415.05514533975,"d":"$185,415"},{"v":210531.15003348517,"d":"$210,531"},{"v":238363.18095063753,"d":"$238,363"},{"v":269171.91717316717,"d":"$269,172"},{"v":303240.23831703403,"d":"$303,240"},{"v":340874.8962239819,"d":"$340,875"},{"v":382408.39817471255,"d":"$382,408"},{"v":428201.0203412191,"d":"$428,201"},{"v":478642.9608166372,"d":"$478,643"},{"v":534156.642020525,"d":"$534,157"},{"v":595199.1727751559,"d":"$595,199"},{"v":662264.9808871346,"d":"$662,265"},{"v":735888.627650493,"d":"$735,889"},{"v":816647.8163140638,"d":"$816,648"},{"v":905166.6072289487,"d":"$905,167"},{"v":1002118.8531129521,"d":"$1,002,119"},{"v":1108231.8686397208,"d":"$1,108,232"},{"v":1224290.349382998,"d":"$1,224,290"},{"v":1351140.5560230704,"d":"$1,351,141"},{"v":1489694.7806555473,"d":"$1,489,695"}]
["Variable User Costs"]
["Gift Cards Per User","Control over amount",{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!C1","v":{"v":0.2,"d":"$0.20"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!D1","v":{"v":0.20600000000000002,"d":"$0.21"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!E1","v":{"v":0.21218,"d":"$0.21"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!F1","v":{"v":0.2185454,"d":"$0.22"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!G1","v":{"v":0.22510176199999998,"d":"$0.23"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!H1","v":{"v":0.23185481485999998,"d":"$0.23"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!I1","v":{"v":0.2388104593058,"d":"$0.24"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!J1","v":{"v":0.245974773084974,"d":"$0.25"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!K1","v":{"v":0.2533540162775232,"d":"$0.25"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!L1","v":{"v":0.2609546367658489,"d":"$0.26"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!M1","v":{"v":0.2687832758688244,"d":"$0.27"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!N1","v":{"v":0.2768467741448891,"d":"$0.28"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!O1","v":{"v":0.28515217736923576,"d":"$0.29"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!P1","v":{"v":0.29370674269031277,"d":"$0.29"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!Q1","v":{"v":0.30251794497102225,"d":"$0.30"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!R1","v":{"v":0.3115934833201529,"d":"$0.31"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!S1","v":{"v":0.32094128781975745,"d":"$0.32"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!T1","v":{"v":0.33056952645435017,"d":"$0.33"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!U1","v":{"v":0.34048661224798066,"d":"$0.34"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!V1","v":{"v":0.3507012106154201,"d":"$0.35"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!W1","v":{"v":0.36122224693388266,"d":"$0.36"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!X1","v":{"v":0.3720589143418991,"d":"$0.37"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!Y1","v":{"v":0.3832206817721561,"d":"$0.38"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!Z1","v":{"v":0.3947173022253208,"d":"$0.39"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AA1","v":{"v":0.4065588212920804,"d":"$0.41"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AB1","v":{"v":0.4187555859308428,"d":"$0.42"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AC1","v":{"v":0.4313182535087681,"d":"$0.43"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AD1","v":{"v":0.4442578011140311,"d":"$0.44"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AE1","v":{"v":0.45758553514745204,"d":"$0.46"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AF1","v":{"v":0.4713131012018756,"d":"$0.47"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AG1","v":{"v":0.48545249423793185,"d":"$0.49"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AH1","v":{"v":0.5000160690650699,"d":"$0.50"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AI1","v":{"v":0.5150165511370218,"d":"$0.52"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AJ1","v":{"v":0.5304670476711325,"d":"$0.53"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AK1","v":{"v":0.5463810591012664,"d":"$0.55"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AL1","v":{"v":0.5627724908743045,"d":"$0.56"}},{"$f":"Assumptions!$B$37*(1+Assumptions!$B$38)^'3 Year Pro Forma'!AM1","v":{"v":0.5796556656005336,"d":"$0.58"}}]
["Raffle Value Per user",null,{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!C1)","v":{"v":0.7,"d":"$0.70"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!D1)","v":{"v":0.693,"d":"$0.69"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!E1)","v":{"v":0.68607,"d":"$0.69"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!F1)","v":{"v":0.6792092999999999,"d":"$0.68"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!G1)","v":{"v":0.672417207,"d":"$0.67"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!H1)","v":{"v":0.6656930349299999,"d":"$0.67"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!I1)","v":{"v":0.6590361045806998,"d":"$0.66"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!J1)","v":{"v":0.6524457435348929,"d":"$0.65"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!K1)","v":{"v":0.6459212860995439,"d":"$0.65"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!L1)","v":{"v":0.6394620732385484,"d":"$0.64"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!M1)","v":{"v":0.6330674525061629,"d":"$0.63"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!N1)","v":{"v":0.6267367779811014,"d":"$0.63"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!O1)","v":{"v":0.6204694102012903,"d":"$0.62"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!P1)","v":{"v":0.6142647160992774,"d":"$0.61"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!Q1)","v":{"v":0.6081220689382847,"d":"$0.61"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!R1)","v":{"v":0.6020408482489018,"d":"$0.60"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!S1)","v":{"v":0.5960204397664127,"d":"$0.60"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!T1)","v":{"v":0.5900602353687486,"d":"$0.59"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!U1)","v":{"v":0.5841596330150611,"d":"$0.58"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!V1)","v":{"v":0.5783180366849104,"d":"$0.58"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!W1)","v":{"v":0.5725348563180614,"d":"$0.57"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!X1)","v":{"v":0.5668095077548808,"d":"$0.57"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!Y1)","v":{"v":0.5611414126773319,"d":"$0.56"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!Z1)","v":{"v":0.5555299985505586,"d":"$0.56"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AA1)","v":{"v":0.549974698565053,"d":"$0.55"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AB1)","v":{"v":0.5444749515794025,"d":"$0.54"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AC1)","v":{"v":0.5390302020636084,"d":"$0.54"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AD1)","v":{"v":0.5336399000429723,"d":"$0.53"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AE1)","v":{"v":0.5283035010425426,"d":"$0.53"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AF1)","v":{"v":0.5230204660321172,"d":"$0.52"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AG1)","v":{"v":0.5177902613717961,"d":"$0.52"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AH1)","v":{"v":0.5126123587580781,"d":"$0.51"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AI1)","v":{"v":0.5074862351704973,"d":"$0.51"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AJ1)","v":{"v":0.5024113728187922,"d":"$0.50"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AK1)","v":{"v":0.49738725909060433,"d":"$0.50"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AL1)","v":{"v":0.4924133864996983,"d":"$0.49"}},{"$f":"(Assumptions!$B$39*(1+Assumptions!$B$40)^'3 Year Pro Forma'!AM1)","v":{"v":0.48748925263470133,"d":"$0.49"}}]
["AWS per user","Does not include accelerator credit",{"$f":"Assumptions!B45","v":{"v":0.01,"d":"$0.01"}},{"$f":"C18","v":{"v":0.01,"d":"$0.01"}},{"$f":"D18","v":{"v":0.01,"d":"$0.01"}},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"$f":"AH18","v":{"v":0.01,"d":"$0.01"}},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"v":0.01,"d":"$0.01"},{"$f":"AL18","v":{"v":0.01,"d":"$0.01"}}]
["Total Variable Costs per User",null,{"$f":"SUM(C16:C18)","v":{"v":0.9099999999999999,"d":"$0.91"}},{"v":0.909,"d":"$0.91"},{"v":0.90825,"d":"$0.91"},{"v":0.9077546999999999,"d":"$0.91"},{"v":0.907518969,"d":"$0.91"},{"v":0.9075478497899998,"d":"$0.91"},{"v":0.9078465638864999,"d":"$0.91"},{"v":0.9084205166198669,"d":"$0.91"},{"v":0.9092753023770671,"d":"$0.91"},{"v":0.9104167100043974,"d":"$0.91"},{"v":0.9118507283749873,"d":"$0.91"},{"v":0.9135835521259905,"d":"$0.91"},{"v":0.915621587570526,"d":"$0.92"},{"v":0.9179714587895902,"d":"$0.92"},{"v":0.9206400139093069,"d":"$0.92"},{"v":0.9236343315690547,"d":"$0.92"},{"v":0.9269617275861701,"d":"$0.93"},{"v":0.9306297618230988,"d":"$0.93"},{"v":0.9346462452630417,"d":"$0.93"},{"v":0.9390192473003305,"d":"$0.94"},{"v":0.9437571032519441,"d":"$0.94"},{"v":0.9488684220967799,"d":"$0.95"},{"v":0.9543620944494879,"d":"$0.95"},{"v":0.9602473007758794,"d":"$0.96"},{"v":0.9665335198571334,"d":"$0.97"},{"v":0.9732305375102452,"d":"$0.97"},{"v":0.9803484555723765,"d":"$0.98"},{"v":0.9878977011570035,"d":"$0.99"},{"v":0.9958890361899947,"d":"$1.00"},{"v":1.0043335672339928,"d":"$1.00"},{"v":1.0132427556097279,"d":"$1.01"},{"v":1.022628427823148,"d":"$1.02"},{"v":1.0325027863075191,"d":"$1.03"},{"v":1.0428784204899249,"d":"$1.04"},{"v":1.0537683181918707,"d":"$1.05"},{"v":1.0651858773740028,"d":"$1.07"},{"v":1.0771449182352348,"d":"$1.08"}]
["Total Variable Costs",null,{"$f":"C19*C5","v":{"v":1636.5411562499999,"d":"$1,637"}},{"v":3269.4855187499998,"d":"$3,269"},{"v":6765.52507246875,"d":"$6,766"},{"v":10493.8170810543,"d":"$10,494"},{"v":14475.27386908702,"d":"$14,475"},{"v":18738.213560292344,"d":"$18,738"},{"v":23314.411816242184,"d":"$23,314"},{"v":28237.27493997574,"d":"$28,237"},{"v":33541.081288912676,"d":"$33,541"},{"v":39260.74208793697,"d":"$39,261"},{"v":45431.80747474741,"d":"$45,432"},{"v":52090.58303380263,"d":"$52,091"},{"v":59274.291485014626,"d":"$59,274"},{"v":67021.24861935322,"d":"$67,021"},{"v":75371.03962863961,"d":"$75,371"},{"v":84364.69037847951,"d":"$84,365"},{"v":94044.83224160064,"d":"$94,045"},{"v":104455.86100043771,"d":"$104,456"},{"v":115644.09112868605,"d":"$115,644"},{"v":127657.9070227963,"d":"$127,658"},{"v":140547.9127569448,"d":"$140,548"},{"v":154367.08182203962,"d":"$154,367"},{"v":169170.90815312936,"d":"$169,171"},{"v":185017.55958586867,"d":"$185,018"},{"v":201968.0347282274,"d":"$201,968"},{"v":220086.3240954141,"d":"$220,086"},{"v":239439.57623611382,"d":"$239,440"},{"v":260098.2694762903,"d":"$260,098"},{"v":282136.3898215742,"d":"$282,136"},{"v":305631.6154888477,"d":"$305,632"},{"v":330665.5084801873,"d":"$330,666"},{"v":357323.71356608695,"d":"$357,324"},{"v":385696.1650082759,"d":"$385,696"},{"v":415877.3013240957,"d":"$415,877"},{"v":447966.2883731156,"d":"$447,966"},{"v":482067.2510314365,"d":"$482,067"},{"v":518289.5137090865,"d":"$518,290"}]
["Fixed and Acquisition Costs"]
["Sports Data","9 months mostly free -- Accelerator",{"v":1000,"d":"$1,000"},{"$f":"C22","v":{"v":1000,"d":"$1,000"}},{"$f":"D22","v":{"v":1000,"d":"$1,000"}},{"$f":"E22","v":{"v":1000,"d":"$1,000"}},{"$f":"F22","v":{"v":1000,"d":"$1,000"}},{"$f":"G22","v":{"v":1000,"d":"$1,000"}},{"$f":"H22","v":{"v":1000,"d":"$1,000"}},{"$f":"I22","v":{"v":1000,"d":"$1,000"}},{"$f":"J22","v":{"v":1000,"d":"$1,000"}},{"$f":"6000","v":{"v":6000,"d":"$6,000"}},{"$f":"6000","v":{"v":6000,"d":"$6,000"}},{"$f":"7500","v":{"v":7500,"d":"$7,500"}},{"$f":"9000","v":{"v":9000,"d":"$9,000"}},{"$f":"O22","v":{"v":9000,"d":"$9,000"}},{"$f":"P22","v":{"v":9000,"d":"$9,000"}},{"v":9000,"d":"$9,000"},{"$f":"13000","v":{"v":13000,"d":"$13,000"}},{"v":13000,"d":"$13,000"},{"$f":"T22","v":{"v":13000,"d":"$13,000"}},{"$f":"U22","v":{"v":13000,"d":"$13,000"}},{"$f":"15000","v":{"v":15000,"d":"$15,000"}},{"$f":"15000","v":{"v":15000,"d":"$15,000"}},{"$f":"15000","v":{"v":15000,"d":"$15,000"}},{"$f":"15000","v":{"v":15000,"d":"$15,000"}},{"$f":"20000","v":{"v":20000,"d":"$20,000"}},{"$f":"AA22","v":{"v":20000,"d":"$20,000"}},{"$f":"AB22","v":{"v":20000,"d":"$20,000"}},{"v":20000,"d":"$20,000"},{"v":20000,"d":"$20,000"},{"v":20000,"d":"$20,000"},{"$f":"30000","v":{"v":30000,"d":"$30,000"}},{"$f":"30000","v":{"v":30000,"d":"$30,000"}},{"$f":"30000","v":{"v":30000,"d":"$30,000"}},{"$f":"30000","v":{"v":30000,"d":"$30,000"}},{"$f":"30000","v":{"v":30000,"d":"$30,000"}},{"$f":"30000","v":{"v":30000,"d":"$30,000"}},{"$f":"30000","v":{"v":30000,"d":"$30,000"}}]
["Updates/maintenance",null,{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!C1","v":{"v":1500,"d":"$1,500"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!D1","v":{"v":1575,"d":"$1,575"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!E1","v":{"v":1653.75,"d":"$1,654"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!F1","v":{"v":1736.4375000000002,"d":"$1,736"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!G1","v":{"v":1823.259375,"d":"$1,823"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!H1","v":{"v":1914.4223437500002,"d":"$1,914"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!I1","v":{"v":2010.1434609374999,"d":"$2,010"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!J1","v":{"v":2110.6506339843754,"d":"$2,111"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!K1","v":{"v":2216.183165683594,"d":"$2,216"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!L1","v":{"v":2326.9923239677737,"d":"$2,327"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!M1","v":{"v":2443.341940166162,"d":"$2,443"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!N1","v":{"v":2565.5090371744704,"d":"$2,566"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!O1","v":{"v":2693.784489033194,"d":"$2,694"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!P1","v":{"v":2828.473713484854,"d":"$2,828"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!Q1","v":{"v":2969.897399159096,"d":"$2,970"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!R1","v":{"v":3118.392269117052,"d":"$3,118"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!S1","v":{"v":3274.311882572904,"d":"$3,274"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!T1","v":{"v":3438.02747670155,"d":"$3,438"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!U1","v":{"v":3609.928850536627,"d":"$3,610"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!V1","v":{"v":3790.4252930634584,"d":"$3,790"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!W1","v":{"v":3979.946557716631,"d":"$3,980"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!X1","v":{"v":4178.943885602463,"d":"$4,179"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!Y1","v":{"v":4387.8910798825855,"d":"$4,388"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!Z1","v":{"v":4607.285633876716,"d":"$4,607"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AA1","v":{"v":4837.6499155705515,"d":"$4,838"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AB1","v":{"v":5079.532411349079,"d":"$5,080"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AC1","v":{"v":5333.509031916533,"d":"$5,334"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AD1","v":{"v":5600.18448351236,"d":"$5,600"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AE1","v":{"v":5880.193707687977,"d":"$5,880"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AF1","v":{"v":6174.203393072377,"d":"$6,174"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AG1","v":{"v":6482.913562725994,"d":"$6,483"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AH1","v":{"v":6807.059240862296,"d":"$6,807"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AI1","v":{"v":7147.412202905411,"d":"$7,147"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AJ1","v":{"v":7504.782813050681,"d":"$7,505"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AK1","v":{"v":7880.021953703214,"d":"$7,880"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AL1","v":{"v":8274.023051388376,"d":"$8,274"}},{"$f":"Assumptions!$B$46*(1+Assumptions!$B$47)^'3 Year Pro Forma'!AM1","v":{"v":8687.724203957794,"d":"$8,688"}}]
["Human Resources","Only Social Media until affordable",{"$f":"HR!B8","v":{"v":1000,"d":"$1,000"}},{"$f":"HR!C8","v":{"v":1050,"d":"$1,050"}},{"$f":"HR!D8","v":{"v":1102.5,"d":"$1,103"}},{"$f":"HR!E8","v":{"v":1157.625,"d":"$1,158"}},{"$f":"HR!F8","v":{"v":2215.5062500000004,"d":"$2,216"}},{"$f":"HR!G8","v":{"v":2376.2815625000003,"d":"$2,376"}},{"$f":"HR!H8","v":{"v":2550.0956406250007,"d":"$2,550"}},{"$f":"HR!I8","v":{"v":2738.1004226562504,"d":"$2,738"}},{"$f":"HR!J8","v":{"v":2941.5554437890632,"d":"$2,942"}},{"$f":"HR!K8","v":{"v":3161.8382159785165,"d":"$3,162"}},{"$f":"HR!L8","v":{"v":3400.4556267774424,"d":"$3,400"}},{"$f":"HR!M8","v":{"v":3659.056458116315,"d":"$3,659"}},{"$f":"HR!N8","v":{"v":28718.96099306667,"d":"$28,719"}},{"$f":"HR!O8","v":{"v":30901.50028828101,"d":"$30,902"}},{"$f":"HR!P8","v":{"v":33318.91842594596,"d":"$33,319"}},{"$f":"HR!Q8","v":{"v":35994.88071772971,"d":"$35,995"}},{"$f":"HR!R8","v":{"v":40955.161793012114,"d":"$40,955"}},{"$f":"HR!S8","v":{"v":44336.97877614721,"d":"$44,337"}},{"$f":"HR!T8","v":{"v":55578.13559112308,"d":"$55,578"}},{"$f":"HR!U8","v":{"v":59713.840741615764,"d":"$59,714"}},{"$f":"HR!V8","v":{"v":68282.46662852394,"d":"$68,282"}},{"$f":"HR!W8","v":{"v":73325.82623403135,"d":"$73,326"}},{"$f":"HR!X8","v":{"v":78889.47226495892,"d":"$78,889"}},{"$f":"HR!Y8","v":{"v":85023.02072428807,"d":"$85,023"}},{"$f":"HR!Z8","v":{"v":118780.50103162041,"d":"$118,781"}},{"$f":"HR!AA8","v":{"v":126220.73497891206,"d":"$126,221"}},{"$f":"HR!AB8","v":{"v":134407.74698902568,"d":"$134,408"}},{"$f":"HR!AC8","v":{"v":143411.20834318607,"d":"$143,411"}},{"$f":"HR!AD8","v":{"v":163306.918260951,"d":"$163,307"}},{"$f":"HR!AE8","v":{"v":174177.3249545106,"d":"$174,177"}},{"$f":"HR!AF8","v":{"v":189112.09003981383,"d":"$189,112"}},{"$f":"HR!AG8","v":{"v":202208.69997214308,"d":"$202,209"}},{"$f":"HR!AH8","v":{"v":226573.12848546825,"d":"$226,573"}},{"$f":"HR!AI8","v":{"v":242320.55435556243,"d":"$242,321"}},{"$f":"HR!AJ8","v":{"v":259576.13917904918,"d":"$259,576"}},{"$f":"HR!AK8","v":{"v":278475.87026713137,"d":"$278,476"}},{"$f":"AL24*1.05","v":{"v":292399.66378048796,"d":"$292,400"}}]
["Miscellaneous",null,{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!C1","v":{"v":1500,"d":"$1,500"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!D1","v":{"v":1537.4999999999998,"d":"$1,538"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!E1","v":{"v":1575.9374999999998,"d":"$1,576"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!F1","v":{"v":1615.3359374999998,"d":"$1,615"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!G1","v":{"v":1655.7193359374996,"d":"$1,656"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!H1","v":{"v":1697.112319335937,"d":"$1,697"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!I1","v":{"v":1739.5401273193352,"d":"$1,740"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!J1","v":{"v":1783.0286305023187,"d":"$1,783"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!K1","v":{"v":1827.6043462648765,"d":"$1,828"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!L1","v":{"v":1873.294454921498,"d":"$1,873"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!M1","v":{"v":1920.1268162945357,"d":"$1,920"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!N1","v":{"v":1968.129986701899,"d":"$1,968"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!O1","v":{"v":2017.3332363694462,"d":"$2,017"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!P1","v":{"v":2067.7665672786825,"d":"$2,068"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!Q1","v":{"v":2119.460731460649,"d":"$2,119"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!R1","v":{"v":2172.4472497471656,"d":"$2,172"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!S1","v":{"v":2226.7584309908448,"d":"$2,227"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!T1","v":{"v":2282.4273917656155,"d":"$2,282"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!U1","v":{"v":2339.488076559756,"d":"$2,339"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!V1","v":{"v":2397.9752784737498,"d":"$2,398"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!W1","v":{"v":2457.9246604355935,"d":"$2,458"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!X1","v":{"v":2519.372776946483,"d":"$2,519"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!Y1","v":{"v":2582.357096370145,"d":"$2,582"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!Z1","v":{"v":2646.9160237793985,"d":"$2,647"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AA1","v":{"v":2713.0889243738834,"d":"$2,713"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AB1","v":{"v":2780.91614748323,"d":"$2,781"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AC1","v":{"v":2850.4390511703104,"d":"$2,850"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AD1","v":{"v":2921.700027449568,"d":"$2,922"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AE1","v":{"v":2994.7425281358073,"d":"$2,995"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AF1","v":{"v":3069.6110913392026,"d":"$3,070"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AG1","v":{"v":3146.351368622682,"d":"$3,146"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AH1","v":{"v":3225.01015283825,"d":"$3,225"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AI1","v":{"v":3305.6354066592057,"d":"$3,306"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AJ1","v":{"v":3388.2762918256853,"d":"$3,388"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AK1","v":{"v":3472.9831991213277,"d":"$3,473"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AL1","v":{"v":3559.8077790993602,"d":"$3,560"}},{"$f":"Assumptions!$B$51*(1+Assumptions!$B$52)^'3 Year Pro Forma'!AM1","v":{"v":3648.8029735768446,"d":"$3,649"}}]
["Licensing","Covered by Sports Radar",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Organic Acquisition",null,{"$f":"Assumptions!$B$17*'Cohort Analysis'!B4","v":{"v":202.52073558355548,"d":"$202.52"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!C4","v":{"v":405.04147116711096,"d":"$405.04"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!D4","v":{"v":810.0829423342219,"d":"$810.08"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!E4","v":{"v":944.9306947926354,"d":"$944.93"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!F4","v":{"v":1075.426846975463,"d":"$1,075.43"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!G4","v":{"v":1205.770120950454,"d":"$1,205.77"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!H4","v":{"v":1338.56492736912,"d":"$1,338.56"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!I4","v":{"v":1475.5398383418465,"d":"$1,475.54"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!J4","v":{"v":1617.9103860905739,"d":"$1,617.91"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!K4","v":{"v":1766.5736946515433,"d":"$1,766.57"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!L4","v":{"v":1922.2183312878872,"d":"$1,922.22"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!M4","v":{"v":2085.3890695996897,"d":"$2,085.39"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!N4","v":{"v":2256.5265602608292,"d":"$2,256.53"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!O4","v":{"v":2435.992477758913,"d":"$2,435.99"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!P4","v":{"v":2624.0859637021713,"d":"$2,624.09"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!Q4","v":{"v":2821.0546902598794,"d":"$2,821.05"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!R4","v":{"v":3027.1025041092284,"d":"$3,027.10"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!S4","v":{"v":3242.3948423513725,"d":"$3,242.39"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!T4","v":{"v":3467.0626652933906,"d":"$3,467.06"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!U4","v":{"v":3701.2053845438018,"d":"$3,701.21"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!V4","v":{"v":3944.8931017371624,"d":"$3,944.89"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!W4","v":{"v":4198.168370758594,"d":"$4,198.17"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!X4","v":{"v":4461.047630343971,"d":"$4,461.05"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!Y4","v":{"v":4733.522410309652,"d":"$4,733.52"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!Z4","v":{"v":5015.560385081906,"d":"$5,015.56"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AA4","v":{"v":5307.10632762351,"d":"$5,307.11"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AB4","v":{"v":5608.083002205952,"d":"$5,608.08"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AC4","v":{"v":5918.392023818231,"d":"$5,918.39"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AD4","v":{"v":6237.914704104229,"d":"$6,237.91"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AE4","v":{"v":6566.512897776303,"d":"$6,566.51"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AF4","v":{"v":6904.029858927521,"d":"$6,904.03"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AG4","v":{"v":7250.291113192974,"d":"$7,250.29"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AH4","v":{"v":7605.105349036741,"d":"$7,605.11"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AI4","v":{"v":7968.265329382209,"d":"$7,968.27"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AJ4","v":{"v":8339.548823225867,"d":"$8,339.55"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AK4","v":{"v":8718.719555678175,"d":"$8,718.72"}},{"$f":"Assumptions!$B$17*'Cohort Analysis'!AL4","v":{"v":9105.52817398326,"d":"$9,105.53"}}]
["Referral Program",null,{"$f":"'Cohort Analysis'!C3*Assumptions!$B$12","v":{"v":1399.1633151286085,"d":"$1,399"}},{"$f":"'Cohort Analysis'!D3*Assumptions!$B$12","v":{"v":2459.418182814954,"d":"$2,459"}},{"$f":"'Cohort Analysis'!E3*Assumptions!$B$12","v":{"v":3340.1221002882316,"d":"$3,340"}},{"$f":"'Cohort Analysis'!F3*Assumptions!$B$12","v":{"v":4123.626920901065,"d":"$4,124"}},{"$f":"'Cohort Analysis'!G3*Assumptions!$B$12","v":{"v":4856.448645605745,"d":"$4,856"}},{"$f":"'Cohort Analysis'!H3*Assumptions!$B$12","v":{"v":5566.865167907946,"d":"$5,567"}},{"$f":"'Cohort Analysis'!I3*Assumptions!$B$12","v":{"v":6273.172761042543,"d":"$6,273"}},{"$f":"'Cohort Analysis'!J3*Assumptions!$B$12","v":{"v":6987.859065651323,"d":"$6,988"}},{"$f":"'Cohort Analysis'!K3*Assumptions!$B$12","v":{"v":7719.845105710378,"d":"$7,720"}},{"$f":"'Cohort Analysis'!L3*Assumptions!$B$12","v":{"v":8475.753558296212,"d":"$8,476"}},{"$f":"'Cohort Analysis'!M3*Assumptions!$B$12","v":{"v":9260.658892392008,"d":"$9,261"}},{"$f":"'Cohort Analysis'!N3*Assumptions!$B$12","v":{"v":10078.548886612858,"d":"$10,079"}},{"$f":"'Cohort Analysis'!O3*Assumptions!$B$12","v":{"v":10932.61881338861,"d":"$10,933"}},{"$f":"'Cohort Analysis'!P3*Assumptions!$B$12","v":{"v":11825.46507853161,"d":"$11,825"}},{"$f":"'Cohort Analysis'!Q3*Assumptions!$B$12","v":{"v":12759.216446017186,"d":"$12,759"}},{"$f":"'Cohort Analysis'!R3*Assumptions!$B$12","v":{"v":13735.625334807692,"d":"$13,736"}},{"$f":"'Cohort Analysis'!S3*Assumptions!$B$12","v":{"v":14756.132853868417,"d":"$14,756"}},{"$f":"'Cohort Analysis'!T3*Assumptions!$B$12","v":{"v":15821.916121208533,"d":"$15,822"}},{"$f":"'Cohort Analysis'!U3*Assumptions!$B$12","v":{"v":16933.923359989305,"d":"$16,934"}},{"$f":"'Cohort Analysis'!V3*Assumptions!$B$12","v":{"v":18092.900397749756,"d":"$18,093"}},{"$f":"'Cohort Analysis'!W3*Assumptions!$B$12","v":{"v":19299.411024162746,"d":"$19,299"}},{"$f":"'Cohort Analysis'!X3*Assumptions!$B$12","v":{"v":20553.852910157835,"d":"$20,554"}},{"$f":"'Cohort Analysis'!Y3*Assumptions!$B$12","v":{"v":21856.47029509729,"d":"$21,856"}},{"$f":"'Cohort Analysis'!Z3*Assumptions!$B$12","v":{"v":23207.364313252463,"d":"$23,207"}},{"$f":"'Cohort Analysis'!AA3*Assumptions!$B$12","v":{"v":24606.50159836958,"d":"$24,607"}},{"$f":"'Cohort Analysis'!AB3*Assumptions!$B$12","v":{"v":26053.721640180298,"d":"$26,054"}},{"$f":"'Cohort Analysis'!AC3*Assumptions!$B$12","v":{"v":27548.743247118233,"d":"$27,549"}},{"$f":"'Cohort Analysis'!AD3*Assumptions!$B$12","v":{"v":29091.170381093725,"d":"$29,091"}},{"$f":"'Cohort Analysis'!AE3*Assumptions!$B$12","v":{"v":30680.4975637366,"d":"$30,680"}},{"$f":"'Cohort Analysis'!AF3*Assumptions!$B$12","v":{"v":32316.115002903258,"d":"$32,316"}},{"$f":"'Cohort Analysis'!AG3*Assumptions!$B$12","v":{"v":33997.31354928183,"d":"$33,997"}},{"$f":"'Cohort Analysis'!AH3*Assumptions!$B$12","v":{"v":35723.28956270604,"d":"$35,723"}},{"$f":"'Cohort Analysis'!AI3*Assumptions!$B$12","v":{"v":37493.1497442326,"d":"$37,493"}},{"$f":"'Cohort Analysis'!AJ3*Assumptions!$B$12","v":{"v":39305.915971637536,"d":"$39,306"}},{"$f":"'Cohort Analysis'!AK3*Assumptions!$B$12","v":{"v":41160.53016162642,"d":"$41,161"}},{"$f":"'Cohort Analysis'!AL3*Assumptions!$B$12","v":{"v":43055.85917088439,"d":"$43,056"}},{"$f":"AL28*1.15","v":{"v":49514.23804651704,"d":"$49,514"}}]
["Ambassador Program",null,{"$f":"D29/2","v":{"v":5557.7028322454435,"d":"$5,558"}},{"$f":"'Ambassador Cost Analysis'!B5","v":{"v":11115.405664490887,"d":"$11,115"}},{"$f":"'Ambassador Cost Analysis'!C5","v":{"v":12226.946230939975,"d":"$12,227"}},{"$f":"'Ambassador Cost Analysis'!D5","v":{"v":13419.81903395851,"d":"$13,420"}},{"$f":"'Ambassador Cost Analysis'!E5","v":{"v":14697.136729040822,"d":"$14,697"}},{"$f":"'Ambassador Cost Analysis'!F5","v":{"v":16061.911979920253,"d":"$16,062"}},{"$f":"'Ambassador Cost Analysis'!G5","v":{"v":17517.04193141282,"d":"$17,517"}},{"$f":"'Ambassador Cost Analysis'!H5","v":{"v":19065.29319314431,"d":"$19,065"}},{"$f":"'Ambassador Cost Analysis'!I5","v":{"v":20709.28745005096,"d":"$20,709"}},{"$f":"'Ambassador Cost Analysis'!J5","v":{"v":22451.487807558682,"d":"$22,451"}},{"$f":"'Ambassador Cost Analysis'!K5","v":{"v":24294.185970329254,"d":"$24,294"}},{"$f":"'Ambassador Cost Analysis'!L5","v":{"v":26239.490343582256,"d":"$26,239"}},{"$f":"'Ambassador Cost Analysis'!M5","v":{"v":28289.315135432666,"d":"$28,289"}},{"$f":"'Ambassador Cost Analysis'!N5","v":{"v":30445.370527600022,"d":"$30,445"}},{"$f":"'Ambassador Cost Analysis'!O5","v":{"v":32709.15397041822,"d":"$32,709"}},{"$f":"'Ambassador Cost Analysis'!P5","v":{"v":35081.94264647262,"d":"$35,082"}},{"$f":"'Ambassador Cost Analysis'!Q5","v":{"v":37564.7871355726,"d":"$37,565"}},{"$f":"'Ambassador Cost Analysis'!R5","v":{"v":40158.50630228271,"d":"$40,159"}},{"$f":"'Ambassador Cost Analysis'!S5","v":{"v":42863.68341602199,"d":"$42,864"}},{"$f":"'Ambassador Cost Analysis'!T5","v":{"v":45680.66350292393,"d":"$45,681"}},{"$f":"'Ambassador Cost Analysis'!U5","v":{"v":48609.55191833946,"d":"$48,610"}},{"$f":"'Ambassador Cost Analysis'!V5","v":{"v":51650.21411915736,"d":"$51,650"}},{"$f":"'Ambassador Cost Analysis'!W5","v":{"v":54802.276606093226,"d":"$54,802"}},{"$f":"'Ambassador Cost Analysis'!X5","v":{"v":58065.12899782113,"d":"$58,065"}},{"$f":"'Ambassador Cost Analysis'!Y5","v":{"v":61437.92719134592,"d":"$61,438"}},{"$f":"'Ambassador Cost Analysis'!Z5","v":{"v":64919.59755637068,"d":"$64,920"}},{"$f":"'Ambassador Cost Analysis'!AA5","v":{"v":68508.84210562661,"d":"$68,509"}},{"$f":"'Ambassador Cost Analysis'!AB5","v":{"v":72204.14457821078,"d":"$72,204"}},{"$f":"'Ambassador Cost Analysis'!AC5","v":{"v":76003.77736891537,"d":"$76,004"}},{"$f":"'Ambassador Cost Analysis'!AD5","v":{"v":79905.80923331904,"d":"$79,906"}},{"$f":"'Ambassador Cost Analysis'!AE5","v":{"v":83908.11369601985,"d":"$83,908"}},{"$f":"'Ambassador Cost Analysis'!AF5","v":{"v":88008.37808779068,"d":"$88,008"}},{"$f":"'Ambassador Cost Analysis'!AG5","v":{"v":92204.11313659023,"d":"$92,204"}},{"$f":"'Ambassador Cost Analysis'!AH5","v":{"v":96492.66303722125,"d":"$96,493"}},{"$f":"'Ambassador Cost Analysis'!AI5","v":{"v":100871.2159249431,"d":"$100,871"}},{"$f":"'Ambassador Cost Analysis'!AJ5","v":{"v":105336.81467946163,"d":"$105,337"}},{"$f":"'Ambassador Cost Analysis'!AK5","v":{"v":109886.3679873834,"d":"$109,886"}}]
["Total fixed costs per user",null,{"$f":"C31/C5","v":{"v":6.761236661377989,"d":"$6.76"}},{"v":5.322063662525257,"d":"$5.32"},{"v":2.9144089675057736,"d":"$2.91"},{"v":2.075897927002622,"d":"$2.08"},{"v":1.7130309393002725,"d":"$1.71"},{"v":1.4443864554046693,"d":"$1.44"},{"v":1.2627449474011367,"d":"$1.26"},{"v":1.131146472553407,"d":"$1.13"},{"v":1.0310314354291055,"d":"$1.03"},{"v":1.067990445199882,"d":"$1.07"},{"v":0.9883038532678646,"d":"$0.99"},{"v":0.948757453698343,"d":"$0.95"},{"v":1.2961516362903758,"d":"$1.30"},{"v":1.225919259148842,"d":"$1.23"},{"v":1.1665196145946068,"d":"$1.17"},{"v":1.1158794266918077,"d":"$1.12"},{"v":1.1315789250916546,"d":"$1.13"},{"v":1.0894327966909438,"d":"$1.09"},{"v":1.1136494880452625,"d":"$1.11"},{"v":1.0767122344376938,"d":"$1.08"},{"v":1.0849452702329345,"d":"$1.08"},{"v":1.0537290409339595,"d":"$1.05"},{"v":1.0266206699031621,"d":"$1.03"},{"v":1.0031464477716392,"d":"$1.00"},{"v":1.1360539330005357,"d":"$1.14"},{"v":1.107109059868833,"d":"$1.11"},{"v":1.0819610616662791,"d":"$1.08"},{"v":1.0602472765383473,"d":"$1.06"},{"v":1.0769605886074083,"d":"$1.08"},{"v":1.0588102703931297,"d":"$1.06"},{"v":1.083369114371333,"d":"$1.08"},{"v":1.068129981875332,"d":"$1.07"},{"v":1.082381383258392,"d":"$1.08"},{"v":1.0707213497620924,"d":"$1.07"},{"v":1.0616113694315372,"d":"$1.06"},{"v":1.0549196327641785,"d":"$1.05"},{"v":1.0458728159752007,"d":"$1.05"}]
["Total fixed costs",null,{"$f":"SUM(C22:C29)","v":{"v":12159.386882957608,"d":"$12,159"}},{"v":19142.365318472952,"d":"$19,142"},{"v":21709.338773562427,"d":"$21,709"},{"v":23997.77508715221,"d":"$23,998"},{"v":27323.497182559528,"d":"$27,323"},{"v":29822.36349436459,"d":"$29,822"},{"v":32428.558848706318,"d":"$32,429"},{"v":35160.471784280424,"d":"$35,160"},{"v":38032.38589758945,"d":"$38,032"},{"v":46055.94005537422,"d":"$46,056"},{"v":49240.98757724729,"d":"$49,241"},{"v":54096.123781787486,"d":"$54,096"},{"v":83908.53922755142,"d":"$83,909"},{"v":89504.5686529351,"d":"$89,505"},{"v":95500.73293670328,"d":"$95,501"},{"v":101924.34290813413,"d":"$101,924"},{"v":114804.25460012612,"d":"$114,804"},{"v":122280.25091045699,"d":"$122,280"},{"v":137792.22195952415,"d":"$137,792"},{"v":146377.01059837049,"d":"$146,377"},{"v":161574.1938909155,"d":"$161,574"},{"v":171426.3782966541,"d":"$171,426"},{"v":181979.51497274614,"d":"$181,980"},{"v":193283.23810332743,"d":"$193,283"},{"v":237391.22904636228,"d":"$237,391"},{"v":250361.60906191886,"d":"$250,362"},{"v":264257.3634270633,"d":"$264,257"},{"v":279146.79983727075,"d":"$279,147"},{"v":305104.044133531,"d":"$305,104"},{"v":322209.5765729208,"d":"$322,210"},{"v":353550.81207539176,"d":"$353,551"},{"v":373222.7281295333,"d":"$373,223"},{"v":404328.54432489246,"d":"$404,329"},{"v":426980.45779867977,"d":"$426,980"},{"v":451300.4392416691,"d":"$451,300"},{"v":477421.09450364334,"d":"$477,421"},{"v":503242.32516590634,"d":"$503,242"}]
["Net Profit"]
["Total Revenue",null,{"$f":"C14","v":{"v":1258.8778125,"d":"$1,259"}},{"$f":"D14","v":{"v":2540.4154256249994,"d":"$2,540"}},{"v":8288.39429952411,"d":"$8,288"},{"v":13169.048002132296,"d":"$13,169"},{"v":18610.063418398266,"d":"$18,610"},{"v":24682.895282642392,"d":"$24,683"},{"v":31469.1001870076,"d":"$31,469"},{"v":39058.72008923866,"d":"$39,059"},{"v":47549.86709988096,"d":"$47,550"},{"v":57048.94182235117,"d":"$57,049"},{"v":67671.1945870508,"d":"$67,671"},{"v":79541.48366118957,"d":"$79,541"},{"v":92795.15857044539,"d":"$92,795"},{"v":107579.03454957773,"d":"$107,579"},{"v":124052.44366406559,"d":"$124,052"},{"v":142388.35832208343,"d":"$142,388"},{"v":162774.58827909175,"d":"$162,775"},{"v":185415.05514533975,"d":"$185,415"},{"v":210531.15003348517,"d":"$210,531"},{"v":238363.18095063753,"d":"$238,363"},{"v":269171.91717316717,"d":"$269,172"},{"v":303240.23831703403,"d":"$303,240"},{"v":340874.8962239819,"d":"$340,875"},{"v":382408.39817471255,"d":"$382,408"},{"v":428201.0203412191,"d":"$428,201"},{"v":478642.9608166372,"d":"$478,643"},{"v":534156.642020525,"d":"$534,157"},{"v":595199.1727751559,"d":"$595,199"},{"v":662264.9808871346,"d":"$662,265"},{"v":735888.627650493,"d":"$735,889"},{"v":816647.8163140638,"d":"$816,648"},{"v":905166.6072289487,"d":"$905,167"},{"v":1002118.8531129521,"d":"$1,002,119"},{"v":1108231.8686397208,"d":"$1,108,232"},{"v":1224290.349382998,"d":"$1,224,290"},{"v":1351140.5560230704,"d":"$1,351,141"},{"v":1489694.7806555473,"d":"$1,489,695"}]
["Total Expenses",null,{"$f":"C31+C20","v":{"v":13795.928039207607,"d":"$13,796"}},{"v":22411.85083722295,"d":"$22,412"},{"v":28474.863846031178,"d":"$28,475"},{"v":34491.59216820651,"d":"$34,492"},{"v":41798.771051646545,"d":"$41,799"},{"v":48560.57705465693,"d":"$48,561"},{"v":55742.9706649485,"d":"$55,743"},{"v":63397.74672425617,"d":"$63,398"},{"v":71573.46718650212,"d":"$71,573"},{"v":85316.68214331119,"d":"$85,317"},{"v":94672.7950519947,"d":"$94,673"},{"v":106186.70681559012,"d":"$106,187"},{"v":143182.83071256604,"d":"$143,183"},{"v":156525.81727228832,"d":"$156,526"},{"v":170871.7725653429,"d":"$170,872"},{"v":186289.03328661365,"d":"$186,289"},{"v":208849.08684172676,"d":"$208,849"},{"v":226736.1119108947,"d":"$226,736"},{"v":253436.31308821018,"d":"$253,436"},{"v":274034.9176211668,"d":"$274,035"},{"v":302122.1066478603,"d":"$302,122"},{"v":325793.4601186937,"d":"$325,793"},{"v":351150.42312587553,"d":"$351,150"},{"v":378300.7976891961,"d":"$378,301"},{"v":439359.26377458964,"d":"$439,359"},{"v":470447.93315733294,"d":"$470,448"},{"v":503696.9396631771,"d":"$503,697"},{"v":539245.0693135611,"d":"$539,245"},{"v":587240.4339551053,"d":"$587,240"},{"v":627841.1920617685,"d":"$627,841"},{"v":684216.320555579,"d":"$684,216"},{"v":730546.4416956203,"d":"$730,546"},{"v":790024.7093331683,"d":"$790,025"},{"v":842857.7591227754,"d":"$842,858"},{"v":899266.7276147846,"d":"$899,267"},{"v":959488.3455350798,"d":"$959,488"},{"v":1021531.8388749929,"d":"$1,021,532"}]
["Net Profit",null,{"$f":"C33-C34","v":{"v":-12537.050226707608,"d":"$(12,537)"}},{"$f":"D33-D34","v":{"v":-19871.43541159795,"d":"$(19,871)"}},{"v":-20186.46954650707,"d":"$(20,186)"},{"v":-21322.544166074214,"d":"$(21,323)"},{"v":-23188.70763324828,"d":"$(23,189)"},{"v":-23877.68177201454,"d":"$(23,878)"},{"v":-24273.8704779409,"d":"$(24,274)"},{"v":-24339.026635017508,"d":"$(24,339)"},{"v":-24023.60008662116,"d":"$(24,024)"},{"v":-28267.740320960023,"d":"$(28,268)"},{"v":-27001.6004649439,"d":"$(27,002)"},{"v":-26645.223154400548,"d":"$(26,645)"},{"v":-50387.672142120646,"d":"$(50,388)"},{"v":-48946.78272271059,"d":"$(48,947)"},{"v":-46819.3289012773,"d":"$(46,819)"},{"v":-43900.67496453022,"d":"$(43,901)"},{"v":-46074.49856263501,"d":"$(46,074)"},{"v":-41321.05676555494,"d":"$(41,321)"},{"v":-42905.16305472501,"d":"$(42,905)"},{"v":-35671.736670529266,"d":"$(35,672)"},{"v":-32950.18947469315,"d":"$(32,950)"},{"v":-22553.221801659674,"d":"$(22,553)"},{"v":-10275.526901893609,"d":"$(10,276)"},{"v":4107.600485516479,"d":"$4,108"},{"v":-11158.243433370546,"d":"$(11,158)"},{"v":8195.027659304265,"d":"$8,195"},{"v":30459.70235734782,"d":"$30,460"},{"v":55954.10346159479,"d":"$55,954"},{"v":75024.5469320293,"d":"$75,025"},{"v":108047.43558872456,"d":"$108,047"},{"v":132431.49575848482,"d":"$132,431"},{"v":174620.16553332843,"d":"$174,620"},{"v":212094.14377978374,"d":"$212,094"},{"v":265374.10951694543,"d":"$265,374"},{"v":325023.62176821334,"d":"$325,024"},{"v":391652.2104879905,"d":"$391,652"},{"v":468162.94178055436,"d":"$468,163"}]
["Cash Flow",null,{"$f":"SUM($C$35:C35)","v":{"v":-12537.050226707608,"d":"$(12,537)"}},{"$f":"SUM($C$35:D35)","v":{"v":-32408.48563830556,"d":"$(32,408)"}},{"$f":"SUM($C$35:E35)","v":{"v":-52594.95518481263,"d":"$(52,595)"}},{"$f":"SUM($C$35:F35)","v":{"v":-73917.49935088685,"d":"$(73,917)"}},{"$f":"SUM($C$35:G35)","v":{"v":-97106.20698413513,"d":"$(97,106)"}},{"$f":"SUM($C$35:H35)","v":{"v":-120983.88875614968,"d":"$(120,984)"}},{"$f":"SUM($C$35:I35)","v":{"v":-145257.75923409057,"d":"$(145,258)"}},{"$f":"SUM($C$35:J35)","v":{"v":-169596.78586910808,"d":"$(169,597)"}},{"$f":"SUM($C$35:K35)","v":{"v":-193620.38595572923,"d":"$(193,620)"}},{"$f":"SUM($C$35:L35)","v":{"v":-221888.12627668926,"d":"$(221,888)"}},{"$f":"SUM($C$35:M35)","v":{"v":-248889.72674163315,"d":"$(248,890)"}},{"$f":"SUM($C$35:N35)","v":{"v":-275534.9498960337,"d":"$(275,535)"}},{"$f":"SUM($C$35:O35)","v":{"v":-325922.62203815434,"d":"$(325,923)"}},{"$f":"SUM($C$35:P35)","v":{"v":-374869.4047608649,"d":"$(374,869)"}},{"$f":"SUM($C$35:Q35)","v":{"v":-421688.7336621422,"d":"$(421,689)"}},{"$f":"SUM($C$35:R35)","v":{"v":-465589.4086266724,"d":"$(465,589)"}},{"$f":"SUM($C$35:S35)","v":{"v":-511663.9071893074,"d":"$(511,664)"}},{"$f":"SUM($C$35:T35)","v":{"v":-552984.9639548623,"d":"$(552,985)"}},{"$f":"SUM($C$35:U35)","v":{"v":-595890.1270095874,"d":"$(595,890)"}},{"$f":"SUM($C$35:V35)","v":{"v":-631561.8636801166,"d":"$(631,562)"}},{"$f":"SUM($C$35:W35)","v":{"v":-664512.0531548097,"d":"$(664,512)"}},{"$f":"SUM($C$35:X35)","v":{"v":-687065.2749564694,"d":"$(687,065)"}},{"$f":"SUM($C$35:Y35)","v":{"v":-697340.801858363,"d":"$(697,341)"}},{"$f":"SUM($C$35:Z35)","v":{"v":-693233.2013728465,"d":"$(693,233)"}},{"$f":"SUM($C$35:AA35)","v":{"v":-704391.444806217,"d":"$(704,391)"}},{"$f":"SUM($C$35:AB35)","v":{"v":-696196.4171469128,"d":"$(696,196)"}},{"$f":"SUM($C$35:AC35)","v":{"v":-665736.714789565,"d":"$(665,737)"}},{"$f":"SUM($C$35:AD35)","v":{"v":-609782.6113279702,"d":"$(609,783)"}},{"$f":"SUM($C$35:AE35)","v":{"v":-534758.0643959409,"d":"$(534,758)"}},{"$f":"SUM($C$35:AF35)","v":{"v":-426710.6288072163,"d":"$(426,711)"}},{"$f":"SUM($C$35:AG35)","v":{"v":-294279.1330487315,"d":"$(294,279)"}},{"$f":"SUM($C$35:AH35)","v":{"v":-119658.96751540306,"d":"$(119,659)"}},{"$f":"SUM($C$35:AI35)","v":{"v":92435.17626438069,"d":"$92,435"}},{"$f":"SUM($C$35:AJ35)","v":{"v":357809.2857813261,"d":"$357,809"}},{"$f":"SUM($C$35:AK35)","v":{"v":682832.9075495395,"d":"$682,833"}},{"$f":"SUM($C$35:AL35)","v":{"v":1074485.11803753,"d":"$1,074,485"}},{"$f":"SUM($C$35:AM35)","v":{"v":1542648.0598180844,"d":"$1,542,648"}}]
[]
[]
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[]
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[null,"Ambassador Program",{"$f":"C29","v":{"v":5557.7028322454435,"d":"$5,558"}},{"$f":"D29","v":{"v":11115.405664490887,"d":"$11,115"}},{"v":12226.946230939975,"d":"$12,227"},{"v":13419.81903395851,"d":"$13,420"},{"v":14697.136729040822,"d":"$14,697"},{"v":16061.911979920253,"d":"$16,062"},{"v":17517.04193141282,"d":"$17,517"},{"v":19065.29319314431,"d":"$19,065"},{"v":20709.28745005096,"d":"$20,709"},{"v":22451.487807558682,"d":"$22,451"},{"v":24294.185970329254,"d":"$24,294"},{"v":26239.490343582256,"d":"$26,239"},{"v":28289.315135432666,"d":"$28,289"},{"v":30445.370527600022,"d":"$30,445"},{"v":32709.15397041822,"d":"$32,709"},{"v":35081.94264647262,"d":"$35,082"},{"v":37564.7871355726,"d":"$37,565"},{"v":40158.50630228271,"d":"$40,159"},{"v":42863.68341602199,"d":"$42,864"},{"v":45680.66350292393,"d":"$45,681"},{"v":48609.55191833946,"d":"$48,610"},{"v":51650.21411915736,"d":"$51,650"},{"v":54802.276606093226,"d":"$54,802"},{"v":58065.12899782113,"d":"$58,065"},{"v":61437.92719134592,"d":"$61,438"},{"v":64919.59755637068,"d":"$64,920"},{"v":68508.84210562661,"d":"$68,509"},{"v":72204.14457821078,"d":"$72,204"},{"v":76003.77736891537,"d":"$76,004"},{"v":79905.80923331904,"d":"$79,906"},{"v":83908.11369601985,"d":"$83,908"},{"v":88008.37808779068,"d":"$88,008"},{"v":92204.11313659023,"d":"$92,204"},{"v":96492.66303722125,"d":"$96,493"},{"v":100871.2159249431,"d":"$100,871"},{"v":105336.81467946163,"d":"$105,337"},{"v":109886.3679873834,"d":"$109,886"}]
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[null,"Updates/Maintenance",{"$f":"C23","v":{"v":1500,"d":"$1,500"}},{"$f":"D23","v":{"v":1575,"d":"$1,575"}},{"v":1653.75,"d":"$1,654"},{"v":1736.4375000000002,"d":"$1,736"},{"v":1823.259375,"d":"$1,823"},{"v":1914.4223437500002,"d":"$1,914"},{"v":2010.1434609374999,"d":"$2,010"},{"v":2110.6506339843754,"d":"$2,111"},{"v":2216.183165683594,"d":"$2,216"},{"v":2326.9923239677737,"d":"$2,327"},{"v":2443.341940166162,"d":"$2,443"},{"v":2565.5090371744704,"d":"$2,566"},{"v":2693.784489033194,"d":"$2,694"},{"v":2828.473713484854,"d":"$2,828"},{"v":2969.897399159096,"d":"$2,970"},{"v":3118.392269117052,"d":"$3,118"},{"v":3274.311882572904,"d":"$3,274"},{"v":3438.02747670155,"d":"$3,438"},{"v":3609.928850536627,"d":"$3,610"},{"v":3790.4252930634584,"d":"$3,790"},{"v":3979.946557716631,"d":"$3,980"},{"v":4178.943885602463,"d":"$4,179"},{"v":4387.8910798825855,"d":"$4,388"},{"v":4607.285633876716,"d":"$4,607"},{"v":4837.6499155705515,"d":"$4,838"},{"v":5079.532411349079,"d":"$5,080"},{"v":5333.509031916533,"d":"$5,334"},{"v":5600.18448351236,"d":"$5,600"},{"v":5880.193707687977,"d":"$5,880"},{"v":6174.203393072377,"d":"$6,174"},{"v":6482.913562725994,"d":"$6,483"},{"v":6807.059240862296,"d":"$6,807"},{"v":7147.412202905411,"d":"$7,147"},{"v":7504.782813050681,"d":"$7,505"},{"v":7880.021953703214,"d":"$7,880"},{"v":8274.023051388376,"d":"$8,274"},{"v":8687.724203957794,"d":"$8,688"}]
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[null," HR",{"$f":"-C24","v":{"v":-1000,"d":"$(1,000)"}},{"$f":"-D24","v":{"v":-1050,"d":"$(1,050)"}},{"v":-1102.5,"d":"$(1,103)"},{"v":-1157.625,"d":"$(1,158)"},{"v":-2215.5062500000004,"d":"$(2,216)"},{"v":-2376.2815625000003,"d":"$(2,376)"},{"v":-2550.0956406250007,"d":"$(2,550)"},{"v":-2738.1004226562504,"d":"$(2,738)"},{"v":-2941.5554437890632,"d":"$(2,942)"},{"v":-3161.8382159785165,"d":"$(3,162)"},{"v":-3400.4556267774424,"d":"$(3,400)"},{"v":-3659.056458116315,"d":"$(3,659)"},{"v":-28718.96099306667,"d":"$(28,719)"},{"v":-30901.50028828101,"d":"$(30,902)"},{"v":-33318.91842594596,"d":"$(33,319)"},{"v":-35994.88071772971,"d":"$(35,995)"},{"v":-40955.161793012114,"d":"$(40,955)"},{"v":-44336.97877614721,"d":"$(44,337)"},{"v":-55578.13559112308,"d":"$(55,578)"},{"v":-59713.840741615764,"d":"$(59,714)"},{"v":-68282.46662852394,"d":"$(68,282)"},{"v":-73325.82623403135,"d":"$(73,326)"},{"v":-78889.47226495892,"d":"$(78,889)"},{"v":-85023.02072428807,"d":"$(85,023)"},{"v":-118780.50103162041,"d":"$(118,781)"},{"v":-126220.73497891206,"d":"$(126,221)"},{"v":-134407.74698902568,"d":"$(134,408)"},{"v":-143411.20834318607,"d":"$(143,411)"},{"v":-163306.918260951,"d":"$(163,307)"},{"v":-174177.3249545106,"d":"$(174,177)"},{"v":-189112.09003981383,"d":"$(189,112)"},{"v":-202208.69997214308,"d":"$(202,209)"},{"v":-226573.12848546825,"d":"$(226,573)"},{"v":-242320.55435556243,"d":"$(242,321)"},{"v":-259576.13917904918,"d":"$(259,576)"},{"v":-278475.87026713137,"d":"$(278,476)"},{"v":-292399.66378048796,"d":"$(292,400)"}]
[]
[]
[]
[]
[null,"Revenue ADs",{"$f":"C9*C$5","v":0},{"$f":"D9*D$5","v":0},2979.5871500000003,4855.279927542988,7034.118287688791,9560.630650054547,12486.168656693482,15868.73599695015,19773.222345142312,24271.87734085738,29444.9383812472,35381.36870308518,42179.684802830525,49948.86420321825,58809.33101797204,68894.02033564475,80349.52450690596,93337.32568925325,108035.11985448112,124638.23809771542,143361.17161099764,164439.20715910778,188130.18035416238,214716.3544879124,244506.43315820012,277837.7154260122,315078.40276692813,356630.0676391331,402930.2940824451,454455.5013915845,511723.962574555,575299.0300158802,645792.5815169223,723868.7006840559,810247.60648264,905709.8476732295]
[null,"Revenue sportsbook",{"$f":"C10*C$5","v":539.5190624999999},1080.1171631249997,2239.1619779153616,3478.4716700147687,4804.283669178758,6225.15678993549,7750.6429179658,9390.649809108765,11155.153191259627,13054.078979758504,15097.265598716269,17294.461875602472,19655.33872403939,22189.50417513263,24906.516978600084,27815.896811406878,30927.130515794972,34249.674448078236,37792.95331216464,41566.35595996032,45579.22865826274,49840.86629663224,54360.50196771051,59147.295302976825,64210.31989906378,69558.55012523841,75200.84756252618,81145.94728938614,87402.44419759845,93978.77949469078,100883.22752534681,108123.88302335827,115708.64888738644,123645.22455773476,131941.09505717736,140603.52074638626]
[null,"Revenue promos",719.35875,1460.2982624999997,3069.6451716087495,4835.29640457454,6771.661461530717,8897.10784265235,11232.288612348317,13799.334283179747,16621.491563479027,19722.985501735282,23128.99060708734,26865.65308250191,30960.13504357547,35440.66617122686,40336.595667493486,45678.44117503181,51497.93325639082,57828.05500800829,64703.07686683942,72158.58689296177,80231.51690390676,88960.164861294,98384.21390210906,108544.74838382329,119484.2672839551,131246.6952653866,143877.39169107066,157423.15784663663,171932.24260709097,187454.34676421777,204040.62621416198,221743.6941897102,240617.6227086433,260717.9433979302,282101.64784318075,304827.18760345463]

{"sheet":"Annual High Level Summaries","index":3,"n_rows":48,"n_cols":6,"rows_kept":48}
["High Level Projections -- Big Picture","Year 1","Year 2","Year 3"]
["Active Users - Average",{"$f":"AVERAGE('3 Year Pro Forma'!C5:N5)","v":{"v":25384.997540172975,"d":"25,385"}},{"$f":"AVERAGE('3 Year Pro Forma'!O5:Z5)","v":{"v":122156.44403750794,"d":"122,156"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA5:AL5)","v":{"v":321333.9889344357,"d":"321,334"}}]
["Active Users - Year End",{"$f":"'3 Year Pro Forma'!N5","v":{"v":57017.86433499507,"d":"57,018"}},{"$f":"'3 Year Pro Forma'!Z5","v":{"v":192676.9900174409,"d":"192,677"}},{"$f":"'3 Year Pro Forma'!AL5","v":{"v":452566.31849069794,"d":"452,566"}}]
["Revenue ",{"$f":"SUM('3 Year Pro Forma'!C14:N14)","v":{"v":390889.00168754085,"d":"$390,889"}},{"$f":"SUM('3 Year Pro Forma'!O14:Z14)","v":{"v":2559594.419403622,"d":"$2,559,594"}},{"$f":"SUM('3 Year Pro Forma'!AA14:AL14)","v":{"v":9841949.455192918,"d":"$9,841,949"}}]
["Average Monthly User Rewards Expenses"]
["Average Monthly Acquisition Expenses"]
["Average Monthly Operational Expenses"]
["Expenses (acquisition)",{"$f":"SUM('3 Year Pro Forma'!C27:N29)","v":{"v":288747.16082817013,"d":"$288,747"}},{"$f":"SUM('3 Year Pro Forma'!O28:Z29)","v":{"v":705695.4912263674,"d":"$705,695"}},{"$f":"SUM('3 Year Pro Forma'!AA28:AL29)","v":{"v":1390834.2041895855,"d":"$1,390,834"}}]
["Expenses (variable -- server + rewards)",{"$f":"SUM('3 Year Pro Forma'!C20:N20)","v":{"v":277254.75689952006,"d":"$277,255"}},{"$f":"SUM('3 Year Pro Forma'!O20:Z20)","v":{"v":1376937.42382299,"d":"$1,376,937"}},{"$f":"SUM('3 Year Pro Forma'!AA20:AL20)","v":{"v":3928956.4376296652,"d":"$3,928,956"}}]
["Expenses (fixed -- HR + operational)",{"$f":"SUM('3 Year Pro Forma'!C22:N26)","v":{"v":100422.03385588438,"d":"$100,422"}},{"$f":"SUM('3 Year Pro Forma'!O22:Z26)","v":{"v":853746.6992296483,"d":"$853,747"}},{"$f":"SUM('3 Year Pro Forma'!AA22:AL26)","v":{"v":2673000.9645932373,"d":"$2,673,001"}}]
["Expenses",{"$f":"SUM(B8:B10)","v":{"v":666423.9515835745,"d":"$666,424"}},{"$f":"SUM(C8:C10)","v":{"v":2936379.6142790057,"d":"$2,936,380"}},{"v":7992791.606412488,"d":"$7,992,792"}]
["Net Profit",{"$f":"B4-B8-B9-B10","v":{"v":-275534.94989603374,"d":"$(275,535)"}},{"$f":"C4-C8-C9-C10","v":{"v":-376785.19487538375,"d":"$(376,785)"}},{"v":1849157.84878043,"d":"$1,849,158"}]
["Cost to Acquire Active User (CAC)",{"$f":"B8/'3 Year Pro Forma'!N5","v":{"v":5.064152510723726,"d":"$5.06"}},{"$f":"C8/('3 Year Pro Forma'!Z5-'3 Year Pro Forma'!N5)","v":{"v":5.2019758175227855,"d":"$5.20"}},{"$f":"D8/('3 Year Pro Forma'!AL5-'3 Year Pro Forma'!Z5)","v":{"v":5.351640301508971,"d":"$5.35"}}]
["Revenue per Active User (year sum)",{"$f":"B21*12","v":{"v":15.39842582489678,"d":"$15.40"}},{"$f":"C21*12","v":{"v":20.953412974412572,"d":"$20.95"}},{"v":30.62841091858804,"d":"$30.63"}]
[]
[]
["High Level Projections -- Revenue","Year 1","Year 2","Year 3"]
["Average Monthly Advertising Rev p/ user",{"$f":"SUM('3 Year Pro Forma'!C56:N56)/$B$2/12","v":{"v":0.5306806614925271,"d":"$0.53"}},{"$f":"SUM('3 Year Pro Forma'!O56:Z56)/$C$2/12","v":{"v":0.9119719612101999,"d":"$0.91"}},{"$f":"SUM('3 Year Pro Forma'!AA56:AL56)/$D$2/12","v":{"v":1.6141253746740372,"d":"$1.61"}}]
["Average Monthly Sportsbook Affiliate Rev p/ user",{"$f":"SUM('3 Year Pro Forma'!C57:N57)/$B$2/12","v":{"v":0.3023733557564002,"d":"$0.30"}},{"$f":"SUM('3 Year Pro Forma'!O57:Z57)/$C$2/12","v":{"v":0.30564035233730835,"d":"$0.31"}},{"$f":"SUM('3 Year Pro Forma'!AA57:AL57)/$D$2/12","v":{"v":0.30923237955623095,"d":"$0.31"}}]
["Average Monthly Promo Commision Rev p/ user",{"$f":"SUM('3 Year Pro Forma'!C58:N58)/$B$2/12","v":{"v":0.45014813482580435,"d":"$0.45"}},{"$f":"SUM('3 Year Pro Forma'!O58:Z58)/$C$2/12","v":{"v":0.5285054343202061,"d":"$0.53"}},{"$f":"SUM('3 Year Pro Forma'!AA58:AL58)/$D$2/12","v":{"v":0.6290098223187354,"d":"$0.63"}}]
["Total Average Monthly Revenue p/ user",{"$f":"SUM(B18:B20)","v":{"v":1.2832021520747317,"d":"$1.28"}},{"$f":"SUM(C18:C20)","v":{"v":1.7461177478677143,"d":"$1.75"}},{"v":2.5523675765490035,"d":"$2.55"}]
["Average Users Active",{"$f":"B2","v":{"v":25384.997540172975,"d":"25,385"}},{"$f":"C2","v":{"v":122156.44403750794,"d":"122,156"}},{"$f":"D2","v":{"v":321333.9889344357,"d":"321,334"}}]
["Revenue Generated in Period",{"$f":"B22*B21*12","v":{"v":390889.0016875408,"d":"$390,889"}},{"$f":"C22*C21*12","v":{"v":2559594.419403622,"d":"$2,559,594"}},{"v":9841949.45519292,"d":"$9,841,949"}]
["Revenue to Date",{"$f":"SUM($B$23:B23)","v":{"v":390889.0016875408,"d":"$390,889"}},{"$f":"SUM($B$23:C23)","v":{"v":2950483.4210911626,"d":"$2,950,483"}},{"$f":"SUM($B$23:D23)","v":{"v":12792432.876284081,"d":"$12,792,433"}}]
[{"$nulls":5},2]
["High Level Projections -- Expenses","Year 1","Year 2","Year 3"]
["Average Monthly Expenses on Referral Program",{"$f":"SUM('3 Year Pro Forma'!C28:N28)/12","v":{"v":5878.456883529322,"d":"$5,878"}},{"$f":"SUM('3 Year Pro Forma'!O28:Z28)/12","v":{"v":16647.90807901929,"d":"$16,648"}},{"$f":"SUM('3 Year Pro Forma'!AA28:AL28)/12","v":{"v":33419.400632814206,"d":"$33,419"}}]
["Average Monthly Expenses on Ambassador Program",{"$f":"SUM('3 Year Pro Forma'!C29:N29)/12","v":{"v":16946.30909722285,"d":"$16,946"}},{"$f":"SUM('3 Year Pro Forma'!O29:Z29)/12","v":{"v":42160.04952317799,"d":"$42,160"}},{"$f":"SUM('3 Year Pro Forma'!AA29:AL29)/12","v":{"v":82483.44971631793,"d":"$82,483"}}]
["Average Monthly Expenses on Organic Acquisition",{"$f":"SUM('3 Year Pro Forma'!C27:N27)/12","v":{"v":1237.4974215953418,"d":"$1,237"}},{"$f":"SUM('3 Year Pro Forma'!O27:Z27)/12","v":{"v":3409.421383452414,"d":"$3,409"}},{"$f":"SUM('3 Year Pro Forma'!AA27:AL27)/12","v":{"v":6786.627447504469,"d":"$6,787"}}]
["Average Monthly Expenses on In-app Rewards",{"$f":"SUM('3 Year Pro Forma'!C20:N20)/12","v":{"v":23104.563074960006,"d":"$23,105"}},{"$f":"SUM('3 Year Pro Forma'!O20:Z20)/12","v":{"v":114744.7853185825,"d":"$114,745"}},{"$f":"SUM('3 Year Pro Forma'!AA20:AL20)/12","v":{"v":327413.03646913875,"d":"$327,413"}}]
["Average Monthly Expenses on Updates/Maintenance",{"$f":"SUM('3 Year Pro Forma'!C23:N23)/12","v":{"v":1989.6408150553227,"d":"$1,990"}},{"$f":"SUM('3 Year Pro Forma'!O23:Z23)/12","v":{"v":3573.109044228928,"d":"$3,573"}},{"$f":"SUM('3 Year Pro Forma'!AA23:AL23)/12","v":{"v":6416.790480645405,"d":"$6,417"}}]
["Average Monthly Spend on Server, Data, Licenses",{"$f":"(SUM('3 Year Pro Forma'!C22:N22)+SUM('3 Year Pro Forma'!C25:N25))/12","v":{"v":4099.444121231491,"d":"$4,099"}},{"$f":"(SUM('3 Year Pro Forma'!O22:Z22)+SUM('3 Year Pro Forma'!O25:Z25))/12","v":{"v":14652.518960014793,"d":"$14,653"}},{"$f":"(SUM('3 Year Pro Forma'!AA22:AL22)+SUM('3 Year Pro Forma'!AA25:AL25))/12","v":{"v":28119.046830676543,"d":"$28,119"}}]
["Average Monthly Expenses on HR",{"$f":"SUM('3 Year Pro Forma'!C24:N24)/12","v":{"v":2279.4178850368826,"d":"$2,279"}},{"$f":"SUM('3 Year Pro Forma'!O24:Z24)/12","v":{"v":52919.93026489365,"d":"$52,920"}},{"$f":"SUM('3 Year Pro Forma'!AA24:AL24)/12","v":{"v":188214.24307144783,"d":"$188,214"}}]
["Total Average Monthly Expenses",{"$f":"SUM(B27:B33)","v":{"v":55535.32929863122,"d":"$55,535"}},{"$f":"SUM(C27:C33)","v":{"v":248107.7225733696,"d":"$248,108"}},{"v":672852.5946485451,"d":"$672,853"}]
["Total Expenses in Period",{"$f":"B34*12","v":{"v":666423.9515835746,"d":"$666,424"}},{"$f":"C34*12","v":{"v":2977292.670880435,"d":"$2,977,293"}},{"v":8074231.135782542,"d":"$8,074,231"}]
["Total Expenses to Date",{"$f":"SUM($B$35:B35)","v":{"v":666423.9515835746,"d":"$666,424"}},{"$f":"SUM($B$35:C35)","v":{"v":3643716.6224640096,"d":"$3,643,717"}},{"$f":"SUM($B$35:D35)","v":{"v":11717947.758246552,"d":"$11,717,948"}}]
[]
["High Level Projections -- User Growth","Year 1","Year 2","Year 3"]
["Average Cost of Ambassador Download",{"$f":"Assumptions!B6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"B39","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"C39","v":{"v":2.2230811328981774,"d":"$2.22"}}]
["Number of Ambassador Downloads",{"$f":"SUM('3 Year Pro Forma'!C29:N29)/B39","v":{"v":91474.71325149713,"d":"91,475"}},{"$f":"SUM('3 Year Pro Forma'!M29:Z29)/C39","v":{"v":250307.67539581936,"d":"$250,308"}},{"$f":"SUM('3 Year Pro Forma'!AA29:AL29)/D39","v":{"v":445238.53940743714,"d":"$445,239"}}]
["Average Cost of Referral Download",{"$f":"Assumptions!B12","v":{"v":1.243700724558763,"d":"$1.24"}},{"$f":"B41","v":{"v":1.243700724558763,"d":"$1.24"}},{"$f":"C41","v":{"v":1.243700724558763,"d":"$1.24"}}]
["Number of Referral Downloads",{"$f":"SUM('3 Year Pro Forma'!C28:N28)/B41","v":{"v":56719.01705080891,"d":"56,719"}},{"$f":"SUM('3 Year Pro Forma'!M28:Z28)/C41","v":{"v":176179.12444730068,"d":"176,179"}},{"$f":"SUM('3 Year Pro Forma'!AA28:AL28)/D41","v":{"v":322451.21328207623,"d":"322,451"}}]
["Average Cost of Organic User Download",{"$f":"Assumptions!$B$17","v":{"v":0.5416803358971728,"d":"$0.54"}},{"$f":"Assumptions!$B$17","v":{"v":0.5416803358971728,"d":"$0.54"}},{"$f":"Assumptions!$B$17","v":{"v":0.5416803358971728,"d":"$0.54"}}]
["Number of Organic Downloads",{"$f":"SUM('Cohort Analysis'!C4:M4)+'Cohort Analysis'!C4/2","v":{"v":27414.635671698208,"d":"27,415"}},{"$f":"SUM('Cohort Analysis'!N4:Y4)","v":{"v":75529.89076789285,"d":"75,530"}},{"$f":"SUM('Cohort Analysis'!Z4:AK4)","v":{"v":150346.1063159459,"d":"150,346"}}]
["Total New User Downloads",{"$f":"B40+B42+B44","v":{"v":175608.36597400423,"d":"175,608"}},{"$f":"C40+C42+C44","v":{"v":502016.69061101286,"d":"502,017"}},{"v":918035.8590054592,"d":"918,036"}]
["Cost per User Download",{"$f":"(B39*B40+B41*B42+B43*B44)/B45","v":{"v":1.644267681819408,"d":"$1.64"}},{"$f":"(C39*C40+C41*C42+C43*C44)/C45","v":{"v":1.62640296068037,"d":"$1.63"}},{"v":1.6037213787646656,"d":"$1.60"}]
["Total User Churn",{"$f":"B45-B3","v":{"v":118590.50163900916,"d":"118,591"}},{"$f":"C45+B3-C3","v":{"v":366357.56492856704,"d":"366,358"}},{"$f":"D45+C3-D3","v":{"v":658146.5305322022,"d":"658,147"}}]
["Users at End of Period",{"$f":"B45-B47","v":{"v":57017.86433499507,"d":"57,018"}},{"$f":"C45-C47+B48","v":{"v":192676.9900174409,"d":"192,677"}},{"$f":"D45-D47+C48","v":{"v":452566.3184906979,"d":"452,566"}}]

{"sheet":"6 Month High Level Summaries","index":4,"n_rows":45,"n_cols":7,"rows_kept":45}
["High Level Projections -- Big Picture","Months 1-6","Months 7-12","Months 13-18","Months 19-24","Months 24-30","Months 31-36"]
["Average Users Active",{"$f":"AVERAGE('3 Year Pro Forma'!C5:H5)","v":{"v":10166.96849356402,"d":"10,167"}},{"$f":"AVERAGE('3 Year Pro Forma'!I5:N5)","v":{"v":40603.02658678192,"d":"40,603"}},{"$f":"AVERAGE('3 Year Pro Forma'!O5:T5)","v":{"v":87441.9830507105,"d":"87,442"}},{"$f":"AVERAGE('3 Year Pro Forma'!U5:Z5)","v":{"v":156870.90502430542,"d":"156,871"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA5:AF5)","v":{"v":255039.82665882012,"d":"255,040"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG5:AL5)","v":{"v":387628.15121005126,"d":"387,628"}}]
["Average Monthly Revenue per user",{"$f":"B4/B2","v":{"v":1.1237321181204927,"d":"$1.12"}},{"$f":"C4/C2","v":{"v":1.3231333332494908,"d":"$1.32"}},{"v":1.5534197839839996,"d":"$1.55"},{"v":1.8535302224066699,"d":"$1.85"},{"v":2.2443249024301575,"d":"$2.24"},{"v":2.755044162255023,"d":"$2.76"}]
["Average Monthly Revenue",{"$f":"SUM('3 Year Pro Forma'!C14:H14)/6","v":{"v":11424.949040137011,"d":"$11,425"}},{"$f":"SUM('3 Year Pro Forma'!I14:N14)/6","v":{"v":53723.21790778646,"d":"$53,723"}},{"$f":"SUM('3 Year Pro Forma'!O14:T14)/6","v":{"v":135834.10642176727,"d":"$135,834"}},{"$f":"SUM('3 Year Pro Forma'!U14:Z14)/6","v":{"v":290764.9634788364,"d":"$290,765"}},{"$f":"SUM('3 Year Pro Forma'!AA14:AF14)/6","v":{"v":572392.2340818607,"d":"$572,392"}},{"$f":"SUM('3 Year Pro Forma'!AG14:AL14)/6","v":{"v":1067932.675116959,"d":"$1,067,933"}}]
["Average Monthly User Rewards Expenses",{"$f":"SUM('3 Year Pro Forma'!C20:H20)/6","v":{"v":9229.80937631707,"d":"$9,230"}},{"$f":"SUM('3 Year Pro Forma'!I20:N20)/6","v":{"v":36979.316773602935,"d":"$36,979"}},{"$f":"SUM('3 Year Pro Forma'!O20:T20)/6","v":{"v":80755.32722558755,"d":"$80,755"}},{"$f":"SUM('3 Year Pro Forma'!U20:Z20)/6","v":{"v":148734.24341157745,"d":"$148,734"}},{"$f":"SUM('3 Year Pro Forma'!AA20:AF20)/6","v":{"v":251560.03497441128,"d":"$251,560"}},{"$f":"SUM('3 Year Pro Forma'!AG20:AL20)/6","v":{"v":403266.03796386626,"d":"$403,266"}}]
["Average Monthly Acquisition Expenses",{"$f":"SUM('3 Year Pro Forma'!C39:H39)/6","v":{"v":15804.094467207071,"d":"$15,804"}},{"$f":"SUM('3 Year Pro Forma'!I39:N39)/6","v":{"v":29845.437494297268,"d":"$29,845"}},{"$f":"SUM('3 Year Pro Forma'!O39:T39)/6","v":{"v":47346.67506093348,"d":"$47,347"}},{"$f":"SUM('3 Year Pro Forma'!U39:Z39)/6","v":{"v":70269.24014346107,"d":"$70,269"}},{"$f":"SUM('3 Year Pro Forma'!AA39:AF39)/6","v":{"v":98879.47457786502,"d":"$98,879"}},{"$f":"SUM('3 Year Pro Forma'!AG39:AL39)/6","v":{"v":132926.22612039925,"d":"$132,926"}}]
["Average Monthly Operational Expenses",{"$f":"SUM('3 Year Pro Forma'!C40:H40)/6","v":{"v":6555.026655971145,"d":"$6,555"}},{"$f":"SUM('3 Year Pro Forma'!I40:N40)/6","v":{"v":12656.97382986693,"d":"$12,657"}},{"$f":"SUM('3 Year Pro Forma'!O40:T40)/6","v":{"v":53973.773145051025,"d":"$53,974"}},{"$f":"SUM('3 Year Pro Forma'!U40:Z40)/6","v":{"v":95136.18616012856,"d":"$95,136"}},{"$f":"SUM('3 Year Pro Forma'!AA40:AF40)/6","v":{"v":177532.29576864615,"d":"$177,532"}},{"$f":"SUM('3 Year Pro Forma'!AG40:AL40)/6","v":{"v":281541.1198919024,"d":"$281,541"}}]
["Average Monthly Expenses",{"$f":"SUM(B5:B7)","v":{"v":31588.930499495284,"d":"$31,589"}},{"$f":"SUM(C5:C7)","v":{"v":79481.72809776713,"d":"$79,482"}},{"v":182075.77543157205,"d":"$182,076"},{"v":314139.6697151671,"d":"$314,140"},{"v":527971.8053209224,"d":"$527,972"},{"v":817733.383976168,"d":"$817,733"}]
["Average Monthly Net Profit",{"$f":"B4-B5-B6-B7","v":{"v":-20163.981459358274,"d":"$(20,164)"}},{"v":-25758.510189980676,"d":"$(25,759)"},{"v":-46241.669009804784,"d":"$(46,242)"},{"v":-23374.706236330676,"d":"$(23,375)"},{"v":44420.42876093832,"d":"$44,420"},{"v":250199.2911407911,"d":"$250,199"}]
["Period total Net Profit",{"$f":"B9*6","v":{"v":-120983.88875614965,"d":"$(120,984)"}},{"$f":"C9*6","v":{"v":-154551.06113988406,"d":"$(154,551)"}},{"v":-277450.0140588287,"d":"$(277,450)"},{"v":-140248.23741798406,"d":"$(140,248)"},{"v":266522.5725656299,"d":"$266,523"},{"v":1501195.7468447466,"d":"$1,501,196"}]
["Net Profit",{"$f":"SUM($B$10:B10)","v":{"v":-120983.88875614965,"d":"$(120,984)"}},{"$f":"SUM($B$10:C10)","v":{"v":-275534.94989603374,"d":"$(275,535)"}},{"$f":"SUM($B$10:D10)","v":{"v":-552984.9639548624,"d":"$(552,985)"}},{"$f":"SUM($B$10:E10)","v":{"v":-693233.2013728465,"d":"$(693,233)"}},{"$f":"SUM($B$10:F10)","v":{"v":-426710.6288072166,"d":"$(426,711)"}},{"$f":"SUM($B$10:G10)","v":{"v":1074485.11803753,"d":"$1,074,485"}}]
["Average Customer Aquisition Cost (CAC)",{"$f":"B41","v":{"v":1.4442869279880906,"d":"$1.44"}},{"$f":"C41","v":{"v":1.3427140004919427,"d":"$1.34"}},{"v":1.3258810341677858,"d":"$1.33"},{"v":1.3174773144599123,"d":"$1.32"},{"v":1.310886809168345,"d":"$1.31"},{"v":1.30509749031285,"d":"$1.31"}]
[]
["High Level Projections -- Revenue","Months 1-6","Months 7-12","Months 13-18","Months 19-24","Months 24-30","Months 31-36"]
["Average Monthly Advertising Rev p/ user",{"$f":"AVERAGE('3 Year Pro Forma'!C42:H42)/'6 Month High Level Summaries'!B$2","v":{"v":0.40047361922994335,"d":"$0.40"}},{"$f":"AVERAGE('3 Year Pro Forma'!I42:N42)/'6 Month High Level Summaries'!C$2","v":{"v":0.5632844107104441,"d":"$0.56"}},{"$f":"AVERAGE('3 Year Pro Forma'!O42:T42)/'6 Month High Level Summaries'!D$2","v":{"v":0.7500568506999096,"d":"$0.75"}},{"$f":"AVERAGE('3 Year Pro Forma'!U42:Z42)/'6 Month High Level Summaries'!E$2","v":{"v":1.0022256532297682,"d":"$1.00"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA42:AF42)/'6 Month High Level Summaries'!F$2","v":{"v":1.3406000423145792,"d":"$1.34"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG42:AL42)/'6 Month High Level Summaries'!G$2","v":{"v":1.7940912856482123,"d":"$1.79"}}]
["Average Monthly Promo Commision Rev p/ user",{"$f":"AVERAGE('3 Year Pro Forma'!C43:H43)/'6 Month High Level Summaries'!B$2","v":{"v":0.4221738254487063,"d":"$0.42"}},{"$f":"AVERAGE('3 Year Pro Forma'!I43:N43)/'6 Month High Level Summaries'!C$2","v":{"v":0.4571528816630455,"d":"$0.46"}},{"$f":"AVERAGE('3 Year Pro Forma'!O43:T43)/'6 Month High Level Summaries'!D$2","v":{"v":0.49888664687520856,"d":"$0.50"}},{"$f":"AVERAGE('3 Year Pro Forma'!U43:Z43)/'6 Month High Level Summaries'!E$2","v":{"v":0.5450153506067653,"d":"$0.55"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA43:AF43)/'6 Month High Level Summaries'!F$2","v":{"v":0.5956050821542267,"d":"$0.60"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG43:AL43)/'6 Month High Level Summaries'!G$2","v":{"v":0.6509884611625448,"d":"$0.65"}}]
["Average Monthly Sportsbook Affiliate Rev p/ user",{"$f":"AVERAGE('3 Year Pro Forma'!C44:H44)/'6 Month High Level Summaries'!B$2","v":{"v":0.30108467344184303,"d":"$0.30"}},{"$f":"AVERAGE('3 Year Pro Forma'!I44:N44)/'6 Month High Level Summaries'!C$2","v":{"v":0.30269604087600127,"d":"$0.30"}},{"$f":"AVERAGE('3 Year Pro Forma'!O44:T44)/'6 Month High Level Summaries'!D$2","v":{"v":0.3044762864088816,"d":"$0.30"}},{"$f":"AVERAGE('3 Year Pro Forma'!U44:Z44)/'6 Month High Level Summaries'!E$2","v":{"v":0.30628921857013613,"d":"$0.31"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA44:AF44)/'6 Month High Level Summaries'!F$2","v":{"v":0.30811977796135176,"d":"$0.31"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG44:AL44)/'6 Month High Level Summaries'!G$2","v":{"v":0.30996441544426573,"d":"$0.31"}}]
["Total Average Monthly Revenue p/ user",{"$f":"SUM(B15:B17)","v":{"v":1.1237321181204927,"d":"$1.12"}},{"$f":"SUM(C15:C17)","v":{"v":1.323133333249491,"d":"$1.32"}},{"v":1.5534197839839998,"d":"$1.55"},{"v":1.8535302224066696,"d":"$1.85"},{"v":2.2443249024301575,"d":"$2.24"},{"v":2.7550441622550226,"d":"$2.76"}]
["Average Users Active",{"$f":"B2","v":{"v":10166.96849356402,"d":"10,167"}},{"$f":"C2","v":{"v":40603.02658678192,"d":"40,603"}},{"v":87441.9830507105,"d":"87,442"},{"v":156870.90502430542,"d":"156,871"},{"v":255039.82665882012,"d":"255,040"},{"v":387628.15121005126,"d":"387,628"}]
["Revenue Generated in Period",{"$f":"B4*6","v":{"v":68549.69424082206,"d":"$68,550"}},{"$f":"C4*6","v":{"v":322339.30744671874,"d":"$322,339"}},{"v":815004.6385306036,"d":"$815,005"},{"v":1744589.7808730183,"d":"$1,744,590"},{"v":3434353.4044911647,"d":"$3,434,353"},{"v":6407596.050701754,"d":"$6,407,596"}]
["Revenue to Date",{"$f":"SUM($B$20:B20)","v":{"v":68549.69424082206,"d":"$68,550"}},{"$f":"SUM($B$20:C20)","v":{"v":390889.0016875408,"d":"$390,889"}},{"$f":"SUM($B$20:D20)","v":{"v":1205893.6402181443,"d":"$1,205,894"}},{"$f":"SUM($B$20:E20)","v":{"v":2950483.4210911626,"d":"$2,950,483"}},{"$f":"SUM($B$20:F20)","v":{"v":6384836.825582327,"d":"$6,384,837"}},{"$f":"SUM($B$20:G20)","v":{"v":12792432.876284081,"d":"$12,792,433"}}]
[]
["High Level Projections -- Expenses","Months 1-6","Months 7-12","Months 13-18","Months 19-24","Months 24-30","Months 31-36"]
["Average Monthly Expenses on Referral Program",{"$f":"AVERAGE('3 Year Pro Forma'!C46:H46)","v":{"v":3624.2740554410916,"d":"$3,624"}},{"$f":"AVERAGE('3 Year Pro Forma'!I46:N46)","v":{"v":8132.639711617554,"d":"$8,133"}},{"$f":"AVERAGE('3 Year Pro Forma'!O46:T46)","v":{"v":13305.162441303675,"d":"$13,305"}},{"$f":"AVERAGE('3 Year Pro Forma'!U46:Z46)","v":{"v":19990.653716734898,"d":"$19,991"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA46:AF46)","v":{"v":28382.791572233615,"d":"$28,383"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG46:AL46)","v":{"v":38456.0096933948,"d":"$38,456"}}]
["Average Monthly Expenses on Ambassador Program",{"$f":"AVERAGE('3 Year Pro Forma'!C47:H47)","v":{"v":12179.820411765982,"d":"$12,180"}},{"$f":"AVERAGE('3 Year Pro Forma'!I47:N47)","v":{"v":21712.797782679714,"d":"$21,713"}},{"$f":"AVERAGE('3 Year Pro Forma'!O47:T47)","v":{"v":34041.51261962981,"d":"$34,042"}},{"$f":"AVERAGE('3 Year Pro Forma'!U47:Z47)","v":{"v":50278.586426726186,"d":"$50,279"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA47:AF47)","v":{"v":70496.68300563139,"d":"$70,497"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG47:AL47)","v":{"v":94470.21642700444,"d":"$94,470"}}]
["Average Monthly Expenses on User Rewards",{"$f":"AVERAGE('3 Year Pro Forma'!C48:H48)","v":{"v":9128.13969138143,"d":"$9,128"}},{"$f":"AVERAGE('3 Year Pro Forma'!I48:N48)","v":{"v":36573.286507735116,"d":"$36,573"}},{"$f":"AVERAGE('3 Year Pro Forma'!O48:T48)","v":{"v":79880.90739508044,"d":"$79,881"}},{"$f":"AVERAGE('3 Year Pro Forma'!U48:Z48)","v":{"v":147165.5343613344,"d":"$147,166"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA48:AF48)","v":{"v":249009.63670782305,"d":"$249,010"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG48:AL48)","v":{"v":399389.7564517658,"d":"$399,390"}}]
["Average Monthly Expenses on Updates/Maintenance",{"$f":"AVERAGE('3 Year Pro Forma'!C49:H49)","v":{"v":1700.478203125,"d":"$1,700"}},{"$f":"AVERAGE('3 Year Pro Forma'!I49:N49)","v":{"v":2278.8034269856457,"d":"$2,279"}},{"$f":"AVERAGE('3 Year Pro Forma'!O49:T49)","v":{"v":3053.814538344775,"d":"$3,054"}},{"$f":"AVERAGE('3 Year Pro Forma'!U49:Z49)","v":{"v":4092.4035501130797,"d":"$4,092"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA49:AF49)","v":{"v":5484.212157184814,"d":"$5,484"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG49:AL49)","v":{"v":7349.368804105997,"d":"$7,349"}}]
["Average Monthly Spend on Server, Data, Licenses",{"$f":"AVERAGE('3 Year Pro Forma'!C50:H50)","v":{"v":2698.6038670645466,"d":"$2,699"}},{"$f":"AVERAGE('3 Year Pro Forma'!I50:N50)","v":{"v":6007.984326201896,"d":"$6,008"}},{"$f":"AVERAGE('3 Year Pro Forma'!O50:T50)","v":{"v":13355.452098442505,"d":"$13,355"}},{"$f":"AVERAGE('3 Year Pro Forma'!U50:Z50)","v":{"v":18392.71470233724,"d":"$18,393"}},{"$f":"AVERAGE('3 Year Pro Forma'!AA50:AF50)","v":{"v":25438.814561580202,"d":"$25,439"}},{"$f":"AVERAGE('3 Year Pro Forma'!AG50:AL50)","v":{"v":37225.9588784616,"d":"$37,226"}}]
["Average Monthly Expenses on HR",{"$f":"-AVERAGE('3 Year Pro Forma'!C51:H51)","v":{"v":1483.6521354166669,"d":"$1,484"}},{"$f":"-AVERAGE('3 Year Pro Forma'!I51:N51)","v":{"v":3075.183634657098,"d":"$3,075"}},{"$f":"-AVERAGE('3 Year Pro Forma'!O51:T51)","v":{"v":35704.400165697116,"d":"$35,704"}},{"$f":"-AVERAGE('3 Year Pro Forma'!U51:Z51)","v":{"v":70135.46036409018,"d":"$70,135"}},{"$f":"-AVERAGE('3 Year Pro Forma'!AA51:AF51)","v":{"v":143384.07242636764,"d":"$143,384"}},{"$f":"-AVERAGE('3 Year Pro Forma'!AG51:AL51)","v":{"v":233044.413716528,"d":"$233,044"}}]
["Total Average Monthly Expenses",{"$f":"SUM(B24:B29)","v":{"v":30814.968364194716,"d":"$30,815"}},{"$f":"SUM(C24:C29)","v":{"v":77780.69538987702,"d":"$77,781"}},{"v":179341.24925849834,"d":"$179,341"},{"v":310055.353121336,"d":"$310,055"},{"v":522196.2104308207,"d":"$522,196"},{"v":809935.7239712607,"d":"$809,936"}]
["Total Expenses in Period",{"$f":"SUM(B24:B29)*6","v":{"v":184889.8101851683,"d":"$184,890"}},{"$f":"SUM(C24:C29)*6","v":{"v":466684.1723392621,"d":"$466,684"}},{"v":1076047.49555099,"d":"$1,076,047"},{"v":1860332.118728016,"d":"$1,860,332"},{"v":3133177.262584924,"d":"$3,133,177"},{"v":4859614.343827564,"d":"$4,859,614"}]
["Total Expenses to Date",{"$f":"SUM($B$31:B31)","v":{"v":184889.8101851683,"d":"$184,890"}},{"$f":"SUM($B$31:C31)","v":{"v":651573.9825244304,"d":"$651,574"}},{"$f":"SUM($B$31:D31)","v":{"v":1727621.4780754205,"d":"$1,727,621"}},{"$f":"SUM($B$31:E31)","v":{"v":3587953.5968034365,"d":"$3,587,954"}},{"$f":"SUM($B$31:F31)","v":{"v":6721130.859388361,"d":"$6,721,131"}},{"$f":"SUM($B$31:G31)","v":{"v":11580745.203215925,"d":"$11,580,745"}}]
[]
["High Level Projections -- User Growth","Months 1-6","Months 7-12","Months 13-18","Months 19-24","Months 24-30","Months 31-36"]
["Average Monthly Ambassador Conversions",{"$f":"AVERAGE('Ambassador Cost Analysis'!B3:G3)","v":{"v":6375.40546101594,"d":"6,375"}},{"$f":"AVERAGE('Ambassador Cost Analysis'!H3:M3)","v":{"v":10574.592308904765,"d":"10,575"}},{"$f":"AVERAGE('Ambassador Cost Analysis'!N3:S3)","v":{"v":16405.417445193383,"d":"16,405"}},{"$f":"AVERAGE('Ambassador Cost Analysis'!T3:Y3)","v":{"v":24009.152402382508,"d":"24,009"}},{"$f":"AVERAGE('Ambassador Cost Analysis'!Z3:AE3)","v":{"v":33395.863511718344,"d":"33,396"}},{"$f":"AVERAGE('Ambassador Cost Analysis'!AF3:AK3)","v":{"v":44442.78889037305,"d":"44,443"}}]
["Average Cost of Ambassador Conversion",{"$f":"AVERAGE('Ambassador Cost Analysis'!B4:G4)","v":{"v":2.223081132898177,"d":"$2.22"}},{"$f":"B36","v":{"v":2.223081132898177,"d":"$2.22"}},{"$f":"C36","v":{"v":2.223081132898177,"d":"$2.22"}},{"v":2.223081132898177,"d":"$2.22"},{"v":2.223081132898177,"d":"$2.22"},{"v":2.223081132898177,"d":"$2.22"}]
["Average Monthly Referral Conversions",{"$f":"AVERAGE('Cohort Analysis'!C3:H3)","v":{"v":2914.1046425995305,"d":"2,914"}},{"$f":"AVERAGE('Cohort Analysis'!I3:N3)","v":{"v":6539.064865868621,"d":"6,539"}},{"$f":"AVERAGE('Cohort Analysis'!O3:T3)","v":{"v":10698.041883045495,"d":"10,698"}},{"$f":"AVERAGE('Cohort Analysis'!U3:Z3)","v":{"v":16073.524218478791,"d":"16,074"}},{"$f":"AVERAGE('Cohort Analysis'!AA3:AF3)","v":{"v":22821.239074459165,"d":"22,821"}},{"$f":"AVERAGE('Cohort Analysis'!AG3:AL3)","v":{"v":30920.629805886885,"d":"30,921"}}]
["Average Cost of Referral Conversion",{"$f":"('Referral Rate and Payout '!D16)","v":{"v":0.6218503622793815,"d":"$0.62"}},{"$f":"B38","v":{"v":0.6218503622793815,"d":"$0.62"}},{"$f":"C38","v":{"v":0.6218503622793815,"d":"$0.62"}},{"v":0.6218503622793815,"d":"$0.62"},{"v":0.6218503622793815,"d":"$0.62"},{"v":0.6218503622793815,"d":"$0.62"}]
["Average Monthly Organic User Acquisition",{"$f":"AVERAGE('Cohort Analysis'!C4:H4)","v":{"v":1778.3603540564275,"d":"1,778"}},{"$f":"AVERAGE('Cohort Analysis'!I4:N4)","v":{"v":3422.7314349546773,"d":"3,423"}},{"$f":"AVERAGE('Cohort Analysis'!O4:T4)","v":{"v":5420.6918656477765,"d":"5,421"}},{"$f":"AVERAGE('Cohort Analysis'!U4:Z4)","v":{"v":8016.535324172261,"d":"8,017"}},{"$f":"AVERAGE('Cohort Analysis'!AA4:AF4)","v":{"v":11243.4205172355,"d":"11,243"}},{"$f":"AVERAGE('Cohort Analysis'!AG4:AL4)","v":{"v":15072.683739251988,"d":"15,073"}}]
["Average Monthly Total New User Sign-Ups",{"$f":"B39+B37+B35","v":{"v":11067.8704576719,"d":"11,068"}},{"$f":"C39+C37+C35","v":{"v":20536.388609728063,"d":"20,536"}},{"v":32524.151193886653,"d":"32,524"},{"v":48099.21194503356,"d":"48,099"},{"v":67460.52310341301,"d":"67,461"},{"v":90436.10243551192,"d":"90,436"}]
["Overall CPA",{"$f":"((B35*B36)+(B37*B38))/(B35+B37+B39)","v":{"v":1.4442869279880906,"d":"$1.44"}},{"$f":"((C35*C36)+(C37*C38))/(C35+C37+C39)","v":{"v":1.3427140004919427,"d":"$1.34"}},{"v":1.3258810341677858,"d":"$1.33"},{"v":1.3174773144599123,"d":"$1.32"},{"v":1.310886809168345,"d":"$1.31"},{"v":1.30509749031285,"d":"$1.31"}]
["Average Monthly Churned Users",{"$f":"AVERAGE('Cohort Analysis'!C12:H12)","v":{"v":6787.703018284167,"d":"6,788"}},{"$f":"AVERAGE('Cohort Analysis'!I12:N12)","v":{"v":14027.111244686872,"d":"14,027"}},{"$f":"AVERAGE('Cohort Analysis'!O12:T12)","v":{"v":22691.873837874038,"d":"22,692"}},{"$f":"AVERAGE('Cohort Analysis'!U12:Z12)","v":{"v":33894.06216589992,"d":"33,894"}},{"$f":"AVERAGE('Cohort Analysis'!AA12:AF12)","v":{"v":47896.758865315525,"d":"47,897"}},{"$f":"AVERAGE('Cohort Analysis'!AG12:AL12)","v":{"v":64631.78605312764,"d":"64,632"}}]
["Average Monthly Total User Growth",{"$f":"B40-B42","v":{"v":4280.167439387732,"d":"4,280"}},{"$f":"C40-C42","v":{"v":6509.277365041191,"d":"6,509"}},{"v":9832.277356012615,"d":"9,832"},{"v":14205.149779133637,"d":"14,205"},{"v":19563.764238097487,"d":"19,564"},{"v":25804.316382384277,"d":"25,804"}]
["Total User Growth in period",{"$f":"B43*6","v":{"v":25681.00463632639,"d":"25,681"}},{"$f":"C43*6","v":{"v":39055.664190247146,"d":"39,056"}},{"v":58993.66413607569,"d":"58,994"},{"v":85230.89867480182,"d":"85,231"},{"v":117382.58542858492,"d":"117,383"},{"v":154825.89829430566,"d":"154,826"}]
["User Count at End of Period",{"$f":"SUM($B$44:B44)","v":{"v":25681.00463632639,"d":"25,681"}},{"$f":"SUM($B$44:C44)","v":{"v":64736.668826573536,"d":"64,737"}},{"$f":"SUM($B$44:D44)","v":{"v":123730.33296264923,"d":"123,730"}},{"$f":"SUM($B$44:E44)","v":{"v":208961.23163745104,"d":"208,961"}},{"$f":"SUM($B$44:F44)","v":{"v":326343.81706603593,"d":"326,344"}},{"$f":"SUM($B$44:G44)","v":{"v":481169.7153603416,"d":"481,170"}}]

{"sheet":"Loyalty Marketplace Assumptions","index":5,"n_rows":8,"n_cols":5,"rows_kept":8}
["Number","Type","Economic +/- when redeemed","Expected user averages p month"]
["Good type 1","Cash-back","positive -- 5% of final purchase",{"v":0.4,"d":"$0.40"}]
["Good type 2","Raffle entriees",0,0]
["Good type 4","Merch","negative –– COGS",{"v":0,"d":"$0.00"},"<-- not going to launch with this"]
["Good type 3","Collectibles",0,0,"<- not launching with this"]
[]
["Loyalty Marketplace Net +/-",null,"Loyalty Marketplace +","Loyalty Marketplace -"]
[{"$f":"SUM(D2:D5)","v":{"v":0.4,"d":"$0.40"}},null,{"$f":"D2","v":{"v":0.4,"d":"$0.40"}},{"$f":"D4","v":{"v":0,"d":"$0.00"}}]

{"sheet":"LTV","index":6,"n_rows":44,"n_cols":38,"rows_kept":44}
["Expected LTV",null,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19]
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[null,"ARPU",{"$f":"'3 Year Pro Forma'!C13","v":{"v":0.7,"d":"$0.70"}},{"$f":"'3 Year Pro Forma'!D13","v":{"v":0.7062999999999999,"d":"$0.71"}},{"$f":"'3 Year Pro Forma'!E13","v":{"v":1.1126902999999997,"d":"$1.11"}},{"$f":"'3 Year Pro Forma'!F13","v":{"v":1.1391722502999997,"d":"$1.14"}},{"$f":"'3 Year Pro Forma'!G13","v":{"v":1.1667472214502996,"d":"$1.17"}},{"$f":"'3 Year Pro Forma'!H13","v":{"v":1.19546660455525,"d":"$1.20"}},{"$f":"'3 Year Pro Forma'!I13","v":{"v":1.2253843115815575,"d":"$1.23"}},{"$f":"'3 Year Pro Forma'!J13","v":{"v":1.2565569006712176,"d":"$1.26"}},{"$f":"'3 Year Pro Forma'!K13","v":{"v":1.2890437077091388,"d":"$1.29"}},{"$f":"'3 Year Pro Forma'!L13","v":{"v":1.3229069844580317,"d":"$1.32"}},{"$f":"'3 Year Pro Forma'!M13","v":{"v":1.35821204358876,"d":"$1.36"}},{"$f":"'3 Year Pro Forma'!N13","v":{"v":1.395027410950755,"d":"$1.40"}},{"$f":"'3 Year Pro Forma'!O13","v":{"v":1.4334249854443275,"d":"$1.43"}},{"$f":"'3 Year Pro Forma'!P13","v":{"v":1.473480206874794,"d":"$1.47"}},{"$f":"'3 Year Pro Forma'!Q13","v":{"v":1.5152722321873355,"d":"$1.52"}},{"$f":"'3 Year Pro Forma'!R13","v":{"v":1.558884120501443,"d":"$1.56"}},{"$f":"'3 Year Pro Forma'!S13","v":{"v":1.604403027384744,"d":"$1.60"}},{"$f":"'3 Year Pro Forma'!T13","v":{"v":1.6519204088280044,"d":"$1.65"}},{"$f":"'3 Year Pro Forma'!U13","v":{"v":1.7015322354061615,"d":"$1.70"}},{"$f":"'3 Year Pro Forma'!V13","v":{"v":1.7533392171345132,"d":"$1.75"}},{"$f":"'3 Year Pro Forma'!W13","v":{"v":1.807447039554617,"d":"$1.81"}},{"$f":"'3 Year Pro Forma'!X13","v":{"v":1.8639666116111968,"d":"$1.86"}},{"$f":"'3 Year Pro Forma'!Y13","v":{"v":1.923014325909401,"d":"$1.92"}},{"$f":"'3 Year Pro Forma'!Z13","v":{"v":1.98471233197123,"d":"$1.98"}},{"$f":"'3 Year Pro Forma'!AA13","v":{"v":2.049188823140889,"d":"$2.05"}},{"$f":"'3 Year Pro Forma'!AB13","v":{"v":2.116578337821298,"d":"$2.12"}},{"$f":"'3 Year Pro Forma'!AC13","v":{"v":2.1870220757581125,"d":"$2.19"}},{"$f":"'3 Year Pro Forma'!AD13","v":{"v":2.2606682301234087,"d":"$2.26"}},{"$f":"'3 Year Pro Forma'!AE13","v":{"v":2.3376723361888008,"d":"$2.34"}},{"$f":"'3 Year Pro Forma'!AF13","v":{"v":2.4181976374172445,"d":"$2.42"}},{"$f":"'3 Year Pro Forma'!AG13","v":{"v":2.50241546984423,"d":"$2.50"}},{"$f":"'3 Year Pro Forma'!AH13","v":{"v":2.5905056656626124,"d":"$2.59"}},{"$f":"'3 Year Pro Forma'!AI13","v":{"v":2.6826569769710233,"d":"$2.68"}},{"$f":"'3 Year Pro Forma'!AJ13","v":{"v":2.779067520693817,"d":"$2.78"}},{"$f":"'3 Year Pro Forma'!AK13","v":{"v":2.879945245730873,"d":"$2.88"}},{"$f":"'3 Year Pro Forma'!AL13","v":{"v":2.9855084234485334,"d":"$2.99"}}]
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[]
["3 Year LTV"]
["Month Joined","Months Active>>>>"]
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{"sheet":"User Leveling Up Payout","index":7,"n_rows":9,"n_cols":9,"rows_kept":9}
[null,"Payout ","Referral Reach Rate","Organic Reach Rate","Ambassador Reach Rate",null,"Referral Additional Cost","Organic Additional Cost","Ambassador Additional Cost"]
["Prospect",0,{"$f":"'Referral Rate and Payout '!E9","v":{"v":0.99,"d":"99%"}},{"$f":"AVERAGE(C2,E2)","v":{"v":0.99,"d":"99%"}},{"$f":"'Ambassador Payout'!C2","v":{"v":0.99,"d":"99%"}},null,{"$f":"C2*$B2+C3*$B3+C4*$B4+C5*$B5+C6*$B6+C7*$B7","v":{"v":0.6218503622793815,"d":"$0.62"}},{"$f":"D2*$B2+D3*$B3+D4*$B4+D5*$B5+D6*$B6+D7*$B7","v":{"v":0.5416803358971728,"d":"$0.54"}},{"$f":"E2*$B2+E3*$B3+E4*$B4+E5*$B5+E6*$B6+E7*$B7","v":{"v":0.4615103095149641,"d":"$0.46"}}]
["Rookie",0,{"$f":"'Referral Rate and Payout '!E10","v":{"v":0.769,"d":"77%"}},{"$f":"AVERAGE(C3,E3)","v":{"v":0.732,"d":"73%"}},{"$f":"'Ambassador Payout'!C3","v":{"v":0.6950000000000001,"d":"70%"}}]
["Pro ",0.25,{"$f":"'Referral Rate and Payout '!E11","v":{"v":0.5096400000000001,"d":"51%"}},{"$f":"AVERAGE(C4,E4)","v":{"v":0.4348200000000001,"d":"43%"}},{"$f":"'Ambassador Payout'!C4","v":{"v":0.36000000000000004,"d":"36%"}}]
["Veteran",0.5,{"$f":"'Referral Rate and Payout '!E12","v":{"v":0.32658402500000006,"d":"33%"}},{"v":0.27644826250000004,"d":"28%"},{"$f":"'Ambassador Payout'!C5","v":{"v":0.22631250000000003,"d":"23%"}}]
["All-star",0.75,{"$f":"'Referral Rate and Payout '!E13","v":{"v":0.21952847104539952,"d":"22%"}},{"v":0.1837210477783088,"d":"18%"},{"$f":"'Ambassador Payout'!C6","v":{"v":0.1479136245112181,"d":"15%"}}]
["MVP",1.5,{"$f":"'Referral Rate and Payout '!E14","v":{"v":0.1110013309968879,"d":"11%"}},{"v":0.10464027920896077,"d":"10%"},{"$f":"'Ambassador Payout'!C7","v":{"v":0.09827922742103362,"d":"10%"}}]
[]
["Rookie"]

{"sheet":"Ambassador Payout","index":8,"n_rows":10,"n_cols":5,"rows_kept":10}
["Referral Reaches","$ paid","Exp. % who make it",null,"Notes"]
["Prospect",{"v":0,"d":"$0.00"},{"v":0.99,"d":"99%"},null,"https://www.businessofapps.com/marketplace/app-marketing/research/app-marketing-cost/CNEitLfARHdGGL1nb0fXOGzsKCMt9w/"]
["Rookie",{"v":0.5,"d":"$0.50"},{"$f":"('Retention Rates'!G3+C2)/2","v":{"v":0.6950000000000001,"d":"70%"}},null,"^average CPI for a free app is $1.75"]
["Pro",{"v":0.75,"d":"$0.75"},{"$f":"'Retention Rates'!G3*0.9","v":{"v":0.36000000000000004,"d":"36%"}}]
["Veteran",{"v":1.25,"d":"$1.25"},{"$f":"('Retention Rates'!I3)*0.75","v":{"v":0.22631250000000003,"d":"23%"}}]
["All-star",{"v":2.5,"d":"$2.50"},{"$f":"'Retention Rates'!L3*0.6","v":{"v":0.1479136245112181,"d":"15%"}}]
["MVP",{"v":5,"d":"$5.00"},{"$f":"'Retention Rates'!P3*0.44","v":{"v":0.09827922742103362,"d":"9.8%"}}]
[{"$f":"(B2*C2)+(B3*C3)+B4*C4+B5*C5+B6*C6+B7*C7","v":{"v":1.7615708233832135,"d":"$1.76"}},"Expected Payout"]
[]
[{"$f":"SUM(B2:B7)","v":{"v":10,"d":"$10.00"}},"Max Payout"]

{"sheet":"Ambassador Cost Analysis","index":9,"n_rows":6,"n_cols":37,"rows_kept":6}
[null,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36]
[null,"Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
["New Ambassador Conversions",{"$f":"Assumptions!B3","v":{"v":5000,"d":"5,000"}},{"$f":"B3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-B1))+1)","v":{"v":5500,"d":"5,500"}},{"$f":"C3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-C1))+1)","v":{"v":6036.585365853659,"d":"6,037"}},{"$f":"D3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-D1))+1)","v":{"v":6611.156251360254,"d":"6,611"}},{"$f":"E3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-E1))+1)","v":{"v":7225.067831411408,"d":"7,225"}},{"$f":"F3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-F1))+1)","v":{"v":7879.623317470322,"d":"7,880"}},{"$f":"G3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-G1))+1)","v":{"v":8576.06720285973,"d":"8,576"}},{"$f":"H3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-H1))+1)","v":{"v":9315.578789988991,"d":"9,316"}},{"$f":"I3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-I1))+1)","v":{"v":10099.266048058811,"d":"10,099"}},{"$f":"J3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-J1))+1)","v":{"v":10928.159845726146,"d":"10,928"}},{"$f":"K3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-K1))+1)","v":{"v":11803.208598767811,"d":"11,803"}},{"$f":"L3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-L1))+1)","v":{"v":12725.273368027089,"d":"12,725"}},{"$f":"M3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-M1))+1)","v":{"v":13695.123437941793,"d":"13,695"}},{"$f":"N3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-N1))+1)","v":{"v":14713.432400812148,"d":"14,713"}},{"$f":"O3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-O1))+1)","v":{"v":15780.774766747778,"d":"15,781"}},{"$f":"P3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-P1))+1)","v":{"v":16897.623114006772,"d":"16,898"}},{"$f":"Q3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-Q1))+1)","v":{"v":18064.34578927357,"d":"18,064"}},{"$f":"R3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-R1))+1)","v":{"v":19281.20516237823,"d":"19,281"}},{"$f":"S3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-S1))+1)","v":{"v":20548.356435093825,"d":"20,548"}},{"$f":"T3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-T1))+1)","v":{"v":21865.84699901094,"d":"21,866"}},{"$f":"U3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-U1))+1)","v":{"v":23233.616333121507,"d":"23,234"}},{"$f":"V3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-V1))+1)","v":{"v":24651.496427684946,"d":"24,651"}},{"$f":"W3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-W1))+1)","v":{"v":26119.21271722684,"d":"26,119"}},{"$f":"X3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-X1))+1)","v":{"v":27636.385502156987,"d":"27,636"}},{"$f":"Y3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-Y1))+1)","v":{"v":29202.53183550551,"d":"29,203"}},{"$f":"Z3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-Z1))+1)","v":{"v":30817.06784867239,"d":"30,817"}},{"$f":"AA3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AA1))+1)","v":{"v":32479.311487871775,"d":"32,479"}},{"$f":"AB3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AB1))+1)","v":{"v":34188.485631125426,"d":"34,188"}},{"$f":"AC3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AC1))+1)","v":{"v":35943.72155421416,"d":"35,944"}},{"$f":"AD3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AD1))+1)","v":{"v":37744.06271292081,"d":"37,744"}},{"$f":"AE3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AE1))+1)","v":{"v":39588.46880817898,"d":"39,588"}},{"$f":"AF3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AF1))+1)","v":{"v":41475.82010036041,"d":"41,476"}},{"$f":"AG3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AG1))+1)","v":{"v":43404.92193887053,"d":"43,405"}},{"$f":"AH3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AH1))+1)","v":{"v":45374.50947345305,"d":"45,375"}},{"$f":"AI3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AI1))+1)","v":{"v":47383.2525141071,"d":"47,383"}},{"$f":"AJ3*((Assumptions!$B$4*(1-Assumptions!$B$5)^(1-AJ1))+1)","v":{"v":49429.76050726821,"d":"49,430"}}]
["CPA",{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}},{"$f":"Assumptions!$B$6","v":{"v":2.2230811328981774,"d":"$2.22"}}]
["Spend",{"$f":"B3*B4","v":{"v":11115.405664490887,"d":"$11,115"}},{"v":12226.946230939975,"d":"$12,227"},{"v":13419.81903395851,"d":"$13,420"},{"v":14697.136729040822,"d":"$14,697"},{"v":16061.911979920253,"d":"$16,062"},{"v":17517.04193141282,"d":"$17,517"},{"v":19065.29319314431,"d":"$19,065"},{"v":20709.28745005096,"d":"$20,709"},{"v":22451.487807558682,"d":"$22,451"},{"v":24294.185970329254,"d":"$24,294"},{"v":26239.490343582256,"d":"$26,239"},{"v":28289.315135432666,"d":"$28,289"},{"v":30445.370527600022,"d":"$30,445"},{"v":32709.15397041822,"d":"$32,709"},{"v":35081.94264647262,"d":"$35,082"},{"v":37564.7871355726,"d":"$37,565"},{"v":40158.50630228271,"d":"$40,159"},{"v":42863.68341602199,"d":"$42,864"},{"v":45680.66350292393,"d":"$45,681"},{"v":48609.55191833946,"d":"$48,610"},{"v":51650.21411915736,"d":"$51,650"},{"v":54802.276606093226,"d":"$54,802"},{"v":58065.12899782113,"d":"$58,065"},{"v":61437.92719134592,"d":"$61,438"},{"v":64919.59755637068,"d":"$64,920"},{"v":68508.84210562661,"d":"$68,509"},{"v":72204.14457821078,"d":"$72,204"},{"v":76003.77736891537,"d":"$76,004"},{"v":79905.80923331904,"d":"$79,906"},{"v":83908.11369601985,"d":"$83,908"},{"v":88008.37808779068,"d":"$88,008"},{"v":92204.11313659023,"d":"$92,204"},{"v":96492.66303722125,"d":"$96,493"},{"v":100871.2159249431,"d":"$100,871"},{"v":105336.81467946163,"d":"$105,337"},{"v":109886.3679873834,"d":"$109,886"}]
[null,5]

{"sheet":"Referral Rate and Payout ","index":10,"n_rows":18,"n_cols":39,"rows_kept":18}
["Rate of Referrals"]
[null,"Starting Month","Diminishing rate","Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
["Invites per marketed user",{"$f":"Assumptions!B9","v":10},{"$f":"Assumptions!B10","v":{"v":0.2,"d":"20%"}},{"$f":"B3","v":10},{"$f":"D3*(1-$C$3)","v":{"v":8,"d":"8.00"}},{"$f":"E3*(1-$C$3)","v":{"v":6.4,"d":"6.40"}},{"v":5.120000000000001,"d":"5.12"},{"v":4.096000000000001,"d":"4.10"},{"v":3.276800000000001,"d":"3.28"},{"v":2.621440000000001,"d":"2.62"},{"v":2.097152000000001,"d":"2.10"},{"v":1.6777216000000008,"d":"1.68"},{"v":1.3421772800000007,"d":"1.34"},{"v":1.0737418240000005,"d":"1.07"},{"v":0.8589934592000005,"d":"0.86"},{"v":0.6871947673600004,"d":"0.69"},{"v":0.5497558138880003,"d":"0.55"},{"v":0.4398046511104003,"d":"0.44"},{"v":0.3518437208883203,"d":"0.35"},{"v":0.28147497671065624,"d":"0.28"},{"v":0.22517998136852502,"d":"0.23"},{"v":0.18014398509482002,"d":"0.18"},{"v":0.14411518807585602,"d":"0.14"},{"v":0.11529215046068482,"d":"0.12"},{"v":0.09223372036854786,"d":"0.09"},{"v":0.0737869762948383,"d":"0.07"},{"v":0.05902958103587064,"d":"0.06"},{"v":0.04722366482869651,"d":"0.05"},{"v":0.037778931862957214,"d":"0.04"},{"v":0.030223145490365772,"d":"0.03"},{"v":0.02417851639229262,"d":"0.02"},{"v":0.019342813113834095,"d":"0.02"},{"v":0.015474250491067277,"d":"0.02"},{"v":0.012379400392853823,"d":"0.01"},{"v":0.009903520314283059,"d":"0.01"},{"v":0.007922816251426447,"d":"0.01"},{"v":0.006338253001141158,"d":"0.01"},{"v":5.0706024009129266E-3,"d":"0.01"},{"v":0.004056481920730342,"d":"0.00"}]
["Click through + download rate",{"$f":"Assumptions!B11","v":{"v":0.05,"d":"5%"}},"N/A",{"$f":"$B$4","v":{"v":0.05,"d":"5%"}},{"$f":"$B$4","v":{"v":0.05,"d":"5%"}},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"}]
["Referrals per marketed user","x","x",{"$f":"D3*D4","v":{"v":0.5,"d":"0.50"}},{"$f":"E3*E4","v":{"v":0.4,"d":"0.40"}},{"v":0.32000000000000006,"d":"0.32"},{"v":0.25600000000000006,"d":"0.26"},{"v":0.20480000000000007,"d":"0.20"},{"v":0.16384000000000007,"d":"0.16"},{"v":0.13107200000000005,"d":"0.13"},{"v":0.10485760000000005,"d":"0.10"},{"v":0.08388608000000004,"d":"0.08"},{"v":0.06710886400000003,"d":"0.07"},{"v":0.05368709120000003,"d":"0.05"},{"v":0.042949672960000025,"d":"0.04"},{"v":0.03435973836800002,"d":"0.03"},{"v":0.027487790694400018,"d":"0.03"},{"v":0.021990232555520017,"d":"0.02"},{"v":0.017592186044416015,"d":"0.02"},{"v":0.014073748835532814,"d":"0.01"},{"v":0.011258999068426251,"d":"0.01"},{"v":0.009007199254741001,"d":"0.01"},{"v":0.007205759403792801,"d":"0.01"},{"v":5.7646075230342415E-3,"d":"0.01"},{"v":4.6116860184273935E-3,"d":"0.00"},{"v":0.003689348814741915,"d":"0.00"},{"v":2.951479051793532E-3,"d":"0.00"},{"v":0.002361183241434826,"d":"0.00"},{"v":1.8889465931478608E-3,"d":"0.00"},{"v":1.5111572745182887E-3,"d":"0.00"},{"v":1.208925819614631E-3,"d":"0.00"},{"v":9.6714065569170483E-4,"d":"0.00"},{"v":7.7371252455336393E-4,"d":"0.00"},{"v":6.1897001964269116E-4,"d":"0.00"},{"v":4.9517601571415291E-4,"d":"0.00"},{"v":3.9614081257132236E-4,"d":"0.00"},{"v":3.1691265005705791E-4,"d":"0.00"},{"v":2.5353012004564635E-4,"d":"0.00"},{"v":2.0282409603651709E-4,"d":"0.00"}]
[]
["Cost of Referrals"]
[null,"Prize for referrer",null,"Dollar cost","% of referrals who make it"]
["Referral becomes prospect",null,null,0,{"v":0.99,"d":"99%"}]
["Referral becomes rookie",null,null,0,{"$f":"('Retention Rates'!G4+E9)/2","v":{"v":0.769,"d":"77%"}}]
["Referral reaches pro club",{"$f":"D11","v":{"v":0.25,"d":"$0.25"}},null,{"v":0.25,"d":"$0.25"},{"$f":"'Retention Rates'!G4*0.93","v":{"v":0.5096400000000001,"d":"51%"}}]
["Referral reaches veteran club",{"$f":"D12","v":{"v":0.5,"d":"$0.50"}},null,{"v":0.5,"d":"$0.50"},{"$f":"'Retention Rates'!I4*0.79","v":{"v":0.32658402500000006,"d":"33%"}}]
["Referral reaches all-star club",{"v":0.75,"d":"$0.75"},null,{"v":0.75,"d":"$0.75"},{"$f":"'Retention Rates'!L4*0.65","v":{"v":0.21952847104539952,"d":"22%"}}]
["Referral reaches MVP club",{"v":1.5,"d":"$1.50"},null,{"v":1.5,"d":"$1.50"},{"$f":"'Retention Rates'!R4*0.37","v":{"v":0.1110013309968879,"d":"11.1%"}}]
[]
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["Spent to date"]

{"sheet":"Cohort Analysis","index":13,"n_rows":171,"n_cols":40,"rows_kept":171}
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["New Users from Ambassadors",{"$f":"'3 Year Pro Forma'!C29/Assumptions!B6","v":2500},{"$f":"'Ambassador Cost Analysis'!B3","v":{"v":5000,"d":"5,000"}},{"$f":"'Ambassador Cost Analysis'!C3","v":{"v":5500,"d":"5,500"}},{"$f":"'Ambassador Cost Analysis'!D3","v":{"v":6036.585365853659,"d":"6,037"}},{"$f":"'Ambassador Cost Analysis'!E3","v":{"v":6611.156251360254,"d":"6,611"}},{"$f":"'Ambassador Cost Analysis'!F3","v":{"v":7225.067831411408,"d":"7,225"}},{"$f":"'Ambassador Cost Analysis'!G3","v":{"v":7879.623317470322,"d":"7,880"}},{"$f":"'Ambassador Cost Analysis'!H3","v":{"v":8576.06720285973,"d":"8,576"}},{"$f":"'Ambassador Cost Analysis'!I3","v":{"v":9315.578789988991,"d":"9,316"}},{"$f":"'Ambassador Cost Analysis'!J3","v":{"v":10099.266048058811,"d":"10,099"}},{"$f":"'Ambassador Cost Analysis'!K3","v":{"v":10928.159845726146,"d":"10,928"}},{"$f":"'Ambassador Cost Analysis'!L3","v":{"v":11803.208598767811,"d":"11,803"}},{"$f":"'Ambassador Cost Analysis'!M3","v":{"v":12725.273368027089,"d":"12,725"}},{"$f":"'Ambassador Cost Analysis'!N3","v":{"v":13695.123437941793,"d":"13,695"}},{"$f":"'Ambassador Cost Analysis'!O3","v":{"v":14713.432400812148,"d":"14,713"}},{"$f":"'Ambassador Cost Analysis'!P3","v":{"v":15780.774766747778,"d":"15,781"}},{"$f":"'Ambassador Cost Analysis'!Q3","v":{"v":16897.623114006772,"d":"16,898"}},{"$f":"'Ambassador Cost Analysis'!R3","v":{"v":18064.34578927357,"d":"18,064"}},{"$f":"'Ambassador Cost Analysis'!S3","v":{"v":19281.20516237823,"d":"19,281"}},{"$f":"'Ambassador Cost Analysis'!T3","v":{"v":20548.356435093825,"d":"20,548"}},{"$f":"'Ambassador Cost Analysis'!U3","v":{"v":21865.84699901094,"d":"21,866"}},{"$f":"'Ambassador Cost Analysis'!V3","v":{"v":23233.616333121507,"d":"23,234"}},{"$f":"'Ambassador Cost Analysis'!W3","v":{"v":24651.496427684946,"d":"24,651"}},{"$f":"'Ambassador Cost Analysis'!X3","v":{"v":26119.21271722684,"d":"26,119"}},{"$f":"'Ambassador Cost Analysis'!Y3","v":{"v":27636.385502156987,"d":"27,636"}},{"$f":"'Ambassador Cost Analysis'!Z3","v":{"v":29202.53183550551,"d":"29,203"}},{"$f":"'Ambassador Cost Analysis'!AA3","v":{"v":30817.06784867239,"d":"30,817"}},{"$f":"'Ambassador Cost Analysis'!AB3","v":{"v":32479.311487871775,"d":"32,479"}},{"$f":"'Ambassador Cost Analysis'!AC3","v":{"v":34188.485631125426,"d":"34,188"}},{"$f":"'Ambassador Cost Analysis'!AD3","v":{"v":35943.72155421416,"d":"35,944"}},{"$f":"'Ambassador Cost Analysis'!AE3","v":{"v":37744.06271292081,"d":"37,744"}},{"$f":"'Ambassador Cost Analysis'!AF3","v":{"v":39588.46880817898,"d":"39,588"}},{"$f":"'Ambassador Cost Analysis'!AG3","v":{"v":41475.82010036041,"d":"41,476"}},{"$f":"'Ambassador Cost Analysis'!AH3","v":{"v":43404.92193887053,"d":"43,405"}},{"$f":"'Ambassador Cost Analysis'!AI3","v":{"v":45374.50947345305,"d":"45,375"}},{"$f":"'Ambassador Cost Analysis'!AJ3","v":{"v":47383.2525141071,"d":"47,383"}},{"$f":"'Ambassador Cost Analysis'!AK3","v":{"v":49429.76050726821,"d":"49,430"}}]
["New Users from In-App Referrals",{"$f":"'3 Year Pro Forma'!C28/Assumptions!B12","v":1125},{"$f":"C90","v":{"v":1125,"d":"1,125"}},{"$f":"D90","v":{"v":1977.5,"d":"1,978"}},{"v":2685.631707317073,"d":"2,686"},{"v":3315.610290702399,"d":"3,316"},{"v":3904.8370316972387,"d":"3,905"},{"v":4476.0488258804735,"d":"4,476"},{"v":5043.956827530292,"d":"5,044"},{"v":5618.6017485279335,"d":"5,619"},{"v":6207.156555649033,"d":"6,207"},{"v":6814.946225349525,"d":"6,815"},{"v":7446.05089433994,"d":"7,446"},{"v":8103.676943815,"d":"8,104"},{"v":8790.393538821212,"d":"8,790"},{"v":9508.288324530018,"d":"9,508"},{"v":10259.072937779198,"d":"10,259"},{"v":11044.156414462797,"d":"11,044"},{"v":11864.697481062867,"d":"11,865"},{"v":12721.642601616873,"d":"12,722"},{"v":13615.754196812164,"d":"13,616"},{"v":14547.631950740168,"d":"14,548"},{"v":15517.729179590002,"d":"15,518"},{"v":16526.365631450346,"d":"16,526"},{"v":17573.73768745811,"d":"17,574"},{"v":18659.926664821967,"d":"18,660"},{"v":19784.90573534032,"d":"19,785"},{"v":20948.545840417977,"d":"20,949"},{"v":22150.620887426037,"d":"22,151"},{"v":23390.812441163944,"d":"23,391"},{"v":24668.714070759546,"d":"24,669"},{"v":25983.83547164716,"d":"25,984"},{"v":27335.606450935622,"d":"27,336"},{"v":28723.380840177495,"d":"28,723"},{"v":30146.440380610315,"d":"30,146"},{"v":31603.998611146897,"d":"31,604"},{"v":33095.20477784496,"d":"33,095"},{"v":34619.14777460601,"d":"34,619"}]
["New Users from Organic Downloads",{"$f":"C4/2","v":{"v":373.875,"d":"374"}},{"$f":"D4/2","v":{"v":747.75,"d":"748"}},{"$f":"D132","v":{"v":1495.5,"d":"1,496"}},{"v":1744.4434146341464,"d":"1,744"},{"v":1985.3533084125306,"d":"1,985"},{"v":2225.9809726217295,"d":"2,226"},{"v":2471.134428670159,"d":"2,471"},{"v":2724.0048060780045,"d":"2,724"},{"v":2986.836107703385,"d":"2,987"},{"v":3261.284520741569,"d":"3,261"},{"v":3548.6212142151344,"d":"3,549"},{"v":3849.8518986215504,"d":"3,850"},{"v":4165.790062368418,"d":"4,166"},{"v":4497.103395352601,"d":"4,497"},{"v":4844.344145068433,"d":"4,844"},{"v":5207.969540905396,"d":"5,208"},{"v":5588.355905693914,"d":"5,588"},{"v":5985.808654067288,"d":"5,986"},{"v":6400.569552799021,"d":"6,401"},{"v":6832.822126381198,"d":"6,833"},{"v":7282.695789950222,"d":"7,283"},{"v":7750.269102542302,"d":"7,750"},{"v":8235.57241182706,"d":"8,236"},{"v":8738.59008093699,"d":"8,739"},{"v":9259.262433395792,"d":"9,259"},{"v":9797.487514169165,"d":"9,797"},{"v":10353.122737818074,"d":"10,353"},{"v":10925.986475059563,"d":"10,926"},{"v":11515.859614457875,"d":"11,516"},{"v":12122.487124994741,"d":"12,122"},{"v":12745.579636913593,"d":"12,746"},{"v":13384.815051822921,"d":"13,385"},{"v":14039.840188107582,"d":"14,040"},{"v":14710.27246389617,"d":"14,710"},{"v":15395.70161691999,"d":"15,396"},{"v":16095.691458390414,"d":"16,096"},{"v":16809.781656374846,"d":"16,810"}]
["Total New Users",null,{"$f":"SUM(C2:C4)","v":{"v":6872.75,"d":"6,873"}},{"$f":"SUM(D2:D4)","v":{"v":8973,"d":"8,973"}},{"v":10466.660487804878,"d":"10,467"},{"v":11912.119850475183,"d":"11,912"},{"v":13355.885835730378,"d":"13,356"},{"v":14826.806572020954,"d":"14,827"},{"v":16344.028836468025,"d":"16,344"},{"v":17921.01664622031,"d":"17,921"},{"v":19567.707124449415,"d":"19,568"},{"v":21291.727285290806,"d":"21,292"},{"v":23099.1113917293,"d":"23,099"},{"v":24994.74037421051,"d":"24,995"},{"v":26982.62037211561,"d":"26,983"},{"v":29066.0648704106,"d":"29,066"},{"v":31247.817245432372,"d":"31,248"},{"v":33530.13543416348,"d":"33,530"},{"v":35914.85192440373,"d":"35,915"},{"v":38403.417316794126,"d":"38,403"},{"v":40996.93275828719,"d":"40,997"},{"v":43696.17473970133,"d":"43,696"},{"v":46501.61461525381,"d":"46,502"},{"v":49413.434470962355,"d":"49,413"},{"v":52431.54048562194,"d":"52,432"},{"v":55555.57460037475,"d":"55,556"},{"v":58784.92508501499,"d":"58,785"},{"v":62118.736426908436,"d":"62,119"},{"v":65555.91885035737,"d":"65,556"},{"v":69095.15768674725,"d":"69,095"},{"v":72734.92274996845,"d":"72,735"},{"v":76473.47782148156,"d":"76,473"},{"v":80308.89031093752,"d":"80,309"},{"v":84239.04112864549,"d":"84,239"},{"v":88261.63478337701,"d":"88,262"},{"v":92374.20970151994,"d":"92,374"},{"v":96574.14875034249,"d":"96,574"},{"v":100858.68993824908,"d":"100,859"}]
["Total Active (avg throughout month)",null,{"$f":"C51+C129+C171","v":{"v":3596.79375,"d":"3,597"}},{"$f":"D51+D129+D171","v":{"v":7448.967875,"d":"7,449"}},{"$f":"E51+E129+E171","v":{"v":11560.19030367378,"d":"11,560"}},{"$f":"F51+F129+F171","v":{"v":15950.381604736485,"d":"15,950"}},{"v":20647.080552973857,"d":"20,647"},{"v":25681.00463632639,"d":"25,681"},{"v":31083.924705975976,"d":"31,084"},{"v":36887.707387661496,"d":"36,888"},{"v":43123.92518338919,"d":"43,124"},{"v":49823.733272343394,"d":"49,824"},{"v":57017.86433499507,"d":"57,018"},{"v":64736.668826573514,"d":"64,737"},{"v":73010.1660325316,"d":"73,010"},{"v":81868.09012199254,"d":"81,868"},{"v":91339.9247894588,"d":"91,340"},{"v":101454.92466716567,"d":"101,455"},{"v":112242.1238665409,"d":"112,242"},{"v":123730.3329626492,"d":"123,730"},{"v":135948.12607921648,"d":"135,948"},{"v":148923.81977592842,"d":"148,924"},{"v":162685.44534438616,"d":"162,685"},{"v":177260.71596621146,"d":"177,261"},{"v":192676.9900174409,"d":"192,677"},{"v":208961.2316374511,"d":"208,961"},{"v":226139.9695271042,"d":"226,140"},{"v":244239.25480284152,"d":"244,239"},{"v":263284.61861149094,"d":"263,285"},{"v":283301.03010366764,"d":"283,301"},{"v":304312.85527036525,"d":"304,313"},{"v":326343.817066036,"d":"326,344"},{"v":349416.95717056876,"d":"349,417"},{"v":373554.5996806644,"d":"373,555"},{"v":398778.3169669234,"d":"398,778"},{"v":425108.89788541704,"d":"425,109"},{"v":452566.31849069794,"d":"452,566"},{"v":481169.7153603417,"d":"481,170"}]
["+/-",null,{"$f":"C6","v":{"v":3596.79375,"d":"3,597"}},{"$f":"D6-C6","v":{"v":3852.1741250000005,"d":"3,852"}},{"$f":"E6-D6","v":{"v":4111.22242867378,"d":"4,111"}},{"v":4390.191301062705,"d":"4,390"},{"v":4696.698948237372,"d":"4,697"},{"v":5033.924083352533,"d":"5,034"},{"v":5402.920069649586,"d":"5,403"},{"v":5803.7826816855195,"d":"5,804"},{"v":6236.2177957276945,"d":"6,236"},{"v":6699.808088954203,"d":"6,700"},{"v":7194.131062651679,"d":"7,194"},{"v":7718.804491578441,"d":"7,719"},{"v":8273.49720595809,"d":"8,273"},{"v":8857.92408946094,"d":"8,858"},{"v":9471.83466746626,"d":"9,472"},{"v":10114.999877706869,"d":"10,115"},{"v":10787.19919937523,"d":"10,787"},{"v":11488.209096108301,"d":"11,488"},{"v":12217.793116567278,"d":"12,218"},{"v":12975.69369671194,"d":"12,976"},{"v":13761.625568457734,"d":"13,762"},{"v":14575.2706218253,"d":"14,575"},{"v":15416.27405122944,"d":"15,416"},{"v":16284.241620010202,"d":"16,284"},{"v":17178.7378896531,"d":"17,179"},{"v":18099.28527573732,"d":"18,099"},{"v":19045.363808649417,"d":"19,045"},{"v":20016.411492176703,"d":"20,016"},{"v":21011.825166697614,"d":"21,012"},{"v":22030.961795670737,"d":"22,031"},{"v":23073.140104532766,"d":"23,073"},{"v":24137.64251009567,"d":"24,138"},{"v":25223.717286258994,"d":"25,224"},{"v":26330.580918493622,"d":"26,331"},{"v":27457.420605280902,"d":"27,457"},{"v":28603.396869643766,"d":"28,603"}]
["% growth",null,"N/A",{"$f":"(D6/C6)-1","v":{"v":1.0710022294161297,"d":"107%"}},{"$f":"(E6/D6)-1","v":{"v":0.5519183996579902,"d":"55%"}},{"v":0.37976808216275826,"d":"38%"},{"v":0.2944568390039446,"d":"29%"},{"v":0.24380803234806403,"d":"24%"},{"v":0.21038585313002223,"d":"21%"},{"v":0.18671331682159575,"d":"19%"},{"v":0.16905951161967936,"d":"17%"},{"v":0.1553617408541208,"d":"16%"},{"v":0.14439165012640798,"d":"14%"},{"v":0.13537519480260474,"d":"14%"},{"v":0.12780233144405995,"d":"13%"},{"v":0.12132453014165256,"d":"12%"},{"v":0.11569629453126584,"d":"12%"},{"v":0.11074018181011458,"d":"11%"},{"v":0.10632504271984677,"d":"11%"},{"v":0.10235202881378225,"d":"10%"},{"v":0.09874533450302359,"d":"10%"},{"v":0.09544591801987079,"d":"10%"},{"v":0.09240714876346545,"d":"9%"},{"v":0.08959173078434368,"d":"9%"},{"v":0.0869694899244795,"d":"9%"},{"v":0.084515756751941,"d":"8%"},{"v":0.08221016767099787,"d":"8%"},{"v":0.08003576419323788,"d":"8%"},{"v":0.07797830788512483,"d":"8%"},{"v":0.07602575341369788,"d":"8%"},{"v":0.0741678389203484,"d":"7%"},{"v":0.07239576447106533,"d":"7%"},{"v":0.07070193733703833,"d":"7%"},{"v":0.06907976849650388,"d":"7%"},{"v":0.06752350876638014,"d":"7%"},{"v":0.06602811586839019,"d":"7%"},{"v":0.06458914584441766,"d":"6%"},{"v":0.06320266378867001,"d":"6%"}]
["Total cost of acquisition",null,{"$f":"'Ambassador Cost Analysis'!B5+('Cohort Analysis'!C3*Assumptions!$B$12)","v":{"v":12514.568979619495,"d":"$12,515"}},{"$f":"'Ambassador Cost Analysis'!C5+('Cohort Analysis'!D3*Assumptions!$B$12)","v":{"v":14686.364413754929,"d":"$14,686"}},{"$f":"'Ambassador Cost Analysis'!D5+('Cohort Analysis'!E3*Assumptions!$B$12)","v":{"v":16759.941134246743,"d":"$16,760"}},{"$f":"'Ambassador Cost Analysis'!E5+('Cohort Analysis'!F3*Assumptions!$B$12)","v":{"v":18820.763649941888,"d":"$18,821"}},{"$f":"'Ambassador Cost Analysis'!F5+('Cohort Analysis'!G3*Assumptions!$B$12)","v":{"v":20918.360625526,"d":"$20,918"}},{"$f":"'Ambassador Cost Analysis'!G5+('Cohort Analysis'!H3*Assumptions!$B$12)","v":{"v":23083.907099320764,"d":"$23,084"}},{"$f":"'Ambassador Cost Analysis'!H5+('Cohort Analysis'!I3*Assumptions!$B$12)","v":{"v":25338.465954186853,"d":"$25,338"}},{"$f":"'Ambassador Cost Analysis'!I5+('Cohort Analysis'!J3*Assumptions!$B$12)","v":{"v":27697.146515702283,"d":"$27,697"}},{"$f":"'Ambassador Cost Analysis'!J5+('Cohort Analysis'!K3*Assumptions!$B$12)","v":{"v":30171.33291326906,"d":"$30,171"}},{"$f":"'Ambassador Cost Analysis'!K5+('Cohort Analysis'!L3*Assumptions!$B$12)","v":{"v":32769.939528625466,"d":"$32,770"}},{"$f":"'Ambassador Cost Analysis'!L5+('Cohort Analysis'!M3*Assumptions!$B$12)","v":{"v":35500.14923597426,"d":"$35,500"}},{"$f":"'Ambassador Cost Analysis'!M5+('Cohort Analysis'!N3*Assumptions!$B$12)","v":{"v":38367.86402204553,"d":"$38,368"}},{"$f":"'Ambassador Cost Analysis'!N5+('Cohort Analysis'!O3*Assumptions!$B$12)","v":{"v":41377.98934098863,"d":"$41,378"}},{"$f":"'Ambassador Cost Analysis'!O5+('Cohort Analysis'!P3*Assumptions!$B$12)","v":{"v":44534.61904894983,"d":"$44,535"}},{"$f":"'Ambassador Cost Analysis'!P5+('Cohort Analysis'!Q3*Assumptions!$B$12)","v":{"v":47841.159092489805,"d":"$47,841"}},{"$f":"'Ambassador Cost Analysis'!Q5+('Cohort Analysis'!R3*Assumptions!$B$12)","v":{"v":51300.412470380295,"d":"$51,300"}},{"$f":"'Ambassador Cost Analysis'!R5+('Cohort Analysis'!S3*Assumptions!$B$12)","v":{"v":54914.63915615113,"d":"$54,915"}},{"$f":"'Ambassador Cost Analysis'!S5+('Cohort Analysis'!T3*Assumptions!$B$12)","v":{"v":58685.59953723052,"d":"$58,686"}},{"$f":"'Ambassador Cost Analysis'!T5+('Cohort Analysis'!U3*Assumptions!$B$12)","v":{"v":62614.58686291324,"d":"$62,615"}},{"$f":"'Ambassador Cost Analysis'!U5+('Cohort Analysis'!V3*Assumptions!$B$12)","v":{"v":66702.45231608921,"d":"$66,702"}},{"$f":"'Ambassador Cost Analysis'!V5+('Cohort Analysis'!W3*Assumptions!$B$12)","v":{"v":70949.62514332011,"d":"$70,950"}},{"$f":"'Ambassador Cost Analysis'!W5+('Cohort Analysis'!X3*Assumptions!$B$12)","v":{"v":75356.12951625107,"d":"$75,356"}},{"$f":"'Ambassador Cost Analysis'!X5+('Cohort Analysis'!Y3*Assumptions!$B$12)","v":{"v":79921.59929291841,"d":"$79,922"}},{"$f":"'Ambassador Cost Analysis'!Y5+('Cohort Analysis'!Z3*Assumptions!$B$12)","v":{"v":84645.29150459838,"d":"$84,645"}},{"$f":"'Ambassador Cost Analysis'!Z5+('Cohort Analysis'!AA3*Assumptions!$B$12)","v":{"v":89526.09915474027,"d":"$89,526"}},{"$f":"'Ambassador Cost Analysis'!AA5+('Cohort Analysis'!AB3*Assumptions!$B$12)","v":{"v":94562.56374580691,"d":"$94,563"}},{"$f":"'Ambassador Cost Analysis'!AB5+('Cohort Analysis'!AC3*Assumptions!$B$12)","v":{"v":99752.887825329,"d":"$99,753"}},{"$f":"'Ambassador Cost Analysis'!AC5+('Cohort Analysis'!AD3*Assumptions!$B$12)","v":{"v":105094.9477500091,"d":"$105,095"}},{"$f":"'Ambassador Cost Analysis'!AD5+('Cohort Analysis'!AE3*Assumptions!$B$12)","v":{"v":110586.30679705564,"d":"$110,586"}},{"$f":"'Ambassador Cost Analysis'!AE5+('Cohort Analysis'!AF3*Assumptions!$B$12)","v":{"v":116224.2286989231,"d":"$116,224"}},{"$f":"'Ambassador Cost Analysis'!AF5+('Cohort Analysis'!AG3*Assumptions!$B$12)","v":{"v":122005.69163707251,"d":"$122,006"}},{"$f":"'Ambassador Cost Analysis'!AG5+('Cohort Analysis'!AH3*Assumptions!$B$12)","v":{"v":127927.40269929628,"d":"$127,927"}},{"$f":"'Ambassador Cost Analysis'!AH5+('Cohort Analysis'!AI3*Assumptions!$B$12)","v":{"v":133985.81278145386,"d":"$133,986"}},{"$f":"'Ambassador Cost Analysis'!AI5+('Cohort Analysis'!AJ3*Assumptions!$B$12)","v":{"v":140177.13189658063,"d":"$140,177"}},{"$f":"'Ambassador Cost Analysis'!AJ5+('Cohort Analysis'!AK3*Assumptions!$B$12)","v":{"v":146497.34484108805,"d":"$146,497"}},{"$f":"'Ambassador Cost Analysis'!AK5+('Cohort Analysis'!AL3*Assumptions!$B$12)","v":{"v":152942.2271582678,"d":"$152,942"}}]
["Overall CPA",null,{"$f":"C9/(C3+C2+C4)","v":{"v":1.8208968723756132,"d":"$1.82"}},{"$f":"D9/(D3+D2+D4)","v":{"v":1.636728453555659,"d":"$1.64"}},{"v":1.6012692065224066,"d":"$1.60"},{"v":1.5799676200530433,"d":"$1.58"},{"$f":"G9/(G3+G2+G4)","v":{"v":1.5662278700798777,"d":"$1.57"}},{"$f":"H9/(H3+H2+H4)","v":{"v":1.5569035036095662,"d":"$1.56"}},{"v":1.5503194596457004,"d":"$1.55"},{"$f":"J9/(J3+J2+J4)","v":{"v":1.5455120132118085,"d":"$1.55"}},{"$f":"K9/(K3+K2+K4)","v":{"v":1.5418941382033795,"d":"$1.54"}},{"v":1.5390925822755712,"d":"$1.54"},{"$f":"M9/(M3+M2+M4)","v":{"v":1.536862117071966,"d":"$1.54"}},{"$f":"N9/(N3+N2+N4)","v":{"v":1.5350375097967957,"d":"$1.54"}},{"v":1.5335052255988262,"d":"$1.53"},{"$f":"P9/(P3+P2+P4)","v":{"v":1.5321860474579172,"d":"$1.53"}},{"$f":"Q9/(Q3+Q2+Q4)","v":{"v":1.5310240301499123,"d":"$1.53"}},{"v":1.5299792800154002,"d":"$1.53"},{"$f":"S9/(S3+S2+S4)","v":{"v":1.5290231259129112,"d":"$1.53"}},{"$f":"T9/(T3+T2+T4)","v":{"v":1.5281348285525318,"d":"$1.53"}},{"v":1.5272993038791718,"d":"$1.53"},{"$f":"V9/(V3+V2+V4)","v":{"v":1.5265055285373736,"d":"$1.53"}},{"$f":"W9/(W3+W2+W4)","v":{"v":1.5257454118603158,"d":"$1.53"}},{"v":1.5250129913664239,"d":"$1.53"},{"$f":"Y9/(Y3+Y2+Y4)","v":{"v":1.5243038551353445,"d":"$1.52"}},{"$f":"Z9/(Z3+Z2+Z4)","v":{"v":1.5236147247773657,"d":"$1.52"}},{"v":1.522943152947244,"d":"$1.52"},{"$f":"AB9/(AB3+AB2+AB4)","v":{"v":1.5222873030759934,"d":"$1.52"}},{"$f":"AC9/(AC3+AC2+AC4)","v":{"v":1.521645788430364,"d":"$1.52"}},{"v":1.521017554174665,"d":"$1.52"},{"$f":"AE9/(AE3+AE2+AE4)","v":{"v":1.5204017907216876,"d":"$1.52"}},{"$f":"AF9/(AF3+AF2+AF4)","v":{"v":1.519797869926029,"d":"$1.52"}},{"v":1.5192052980024326,"d":"$1.52"},{"$f":"AH9/(AH3+AH2+AH4)","v":{"v":1.518623680722246,"d":"$1.52"}},{"$f":"AI9/(AI3+AI2+AI4)","v":{"v":1.5180526976448938,"d":"$1.52"}},{"v":1.5174920830123664,"d":"$1.52"},{"$f":"AK9/(AK3+AK2+AK4)","v":{"v":1.5169416115673349,"d":"$1.52"}},{"$f":"AL9/(AL3+AL2+AL4)","v":{"v":1.5164010880163818,"d":"$1.52"}}]
[]
["Churned total",null,{"$f":"C5-C6","v":{"v":3275.95625,"d":"3,276"}},{"$f":"D5+C6-D6","v":{"v":5120.825875,"d":"5,121"}},{"$f":"E5+D6-E6","v":{"v":6355.438059131096,"d":"6,355"}},{"v":7521.928549412478,"d":"7,522"},{"v":8659.186887493008,"d":"8,659"},{"v":9792.882488668423,"d":"9,793"},{"v":10941.108766818437,"d":"10,941"},{"v":12117.23396453479,"d":"12,117"},{"v":13331.48932872172,"d":"13,331"},{"v":14591.919196336603,"d":"14,592"},{"v":15904.980329077618,"d":"15,905"},{"v":17275.935882632068,"d":"17,276"},{"v":18709.123166157515,"d":"18,709"},{"v":20208.14078094966,"d":"20,208"},{"v":21775.98257796612,"d":"21,776"},{"v":23415.135556456604,"d":"23,415"},{"v":25127.652725028514,"d":"25,128"},{"v":26915.208220685832,"d":"26,915"},{"v":28779.13964171993,"d":"28,779"},{"v":30720.481042989384,"d":"30,720"},{"v":32739.98904679608,"d":"32,740"},{"v":34838.163849137054,"d":"34,838"},{"v":37015.26643439251,"d":"37,015"},{"v":39271.33298036456,"d":"39,271"},{"v":41606.18719536191,"d":"41,606"},{"v":44019.45115117112,"d":"44,019"},{"v":46510.555041707936,"d":"46,511"},{"v":49078.74619457056,"d":"49,079"},{"v":51723.097583270865,"d":"51,723"},{"v":54442.51602581079,"d":"54,443"},{"v":57235.75020640477,"d":"57,236"},{"v":60101.39861854981,"d":"60,101"},{"v":63037.917497118004,"d":"63,038"},{"v":66043.6287830263,"d":"66,044"},{"v":69116.72814506158,"d":"69,117"},{"v":72255.29306860536,"d":"72,255"}]
[]
["Avg. marketed users Active",null,"Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
["Cohort 1",null,{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":2250},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":1850},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":1604.375,"d":"1604"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":1445.0996093750002,"d":"1445"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":1337.7393020629886,"d":"1338"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":1263.3214614847304,"d":"1263"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":1210.6756648174674,"d":"1211"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":1172.8700579643348,"d":"1173"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1145.4192363520872,"d":"1145"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1125.3227756643505,"d":"1125"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1110.5202562401435,"d":"1111"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1099.567374854501,"d":"1100"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1091.4353844279742,"d":"1091"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1085.3824168825513,"d":"1085"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1080.8683813285515,"d":"1081"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1077.4972220040863,"d":"1077"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1074.976899186015,"d":"1075"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1073.09116864595,"d":"1073"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1071.6794023277298,"d":"1072"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1070.6219990087582,"d":"1071"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1069.8297449741528,"d":"1070"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1069.2360031180551,"d":"1069"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1068.7909489085496,"d":"1069"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1068.45730002224,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1068.2071430690728,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1068.0195701773957,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1067.8789157155477,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1067.773439045459,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1067.694339515968,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1067.6350193532435,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AJ3,'Retention Rates'!AK3))","v":{"v":1067.5905317534775,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AK3,'Retention Rates'!AL3))","v":{"v":1067.5571674723521,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AL3,'Retention Rates'!AM3))","v":{"v":1067.5321450594915,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AM3,'Retention Rates'!AN3))","v":{"v":1067.5133786986976,"d":"1068"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AN3,'Retention Rates'!AO3))","v":{"v":1067.4993041805744,"d":"1067"}},{"$f":"'Ambassador Cost Analysis'!$B$3*(AVERAGE('Retention Rates'!AO3,'Retention Rates'!AP3))","v":{"v":1067.4887484339954,"d":"1067"}}]
["Cohort 2",null,null,{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":2475},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":2035},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":1764.8125000000002,"d":"1765"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":1589.6095703125002,"d":"1590"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":1471.5132322692873,"d":"1472"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":1389.6536076332036,"d":"1390"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":1331.7432312992141,"d":"1332"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":1290.1570637607683,"d":"1290"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1259.9611599872958,"d":"1260"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1237.8550532307856,"d":"1238"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1221.5722818641577,"d":"1222"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1209.524112339951,"d":"1210"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1200.5789228707717,"d":"1201"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1193.9206585708064,"d":"1194"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1188.9552194614066,"d":"1189"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1185.2469442044949,"d":"1185"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1182.4745891046166,"d":"1182"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1180.4002855105448,"d":"1180"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1178.8473425605027,"d":"1179"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1177.684198909634,"d":"1178"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1176.812719471568,"d":"1177"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1176.1596034298607,"d":"1176"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1175.6700437994045,"d":"1176"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1175.303030024464,"d":"1175"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1175.02785737598,"d":"1175"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1174.821527195135,"d":"1175"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1174.6668072871025,"d":"1175"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1174.550782950005,"d":"1175"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1174.4637734675648,"d":"1174"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1174.398521288568,"d":"1174"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AJ3,'Retention Rates'!AK3))","v":{"v":1174.3495849288254,"d":"1174"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AK3,'Retention Rates'!AL3))","v":{"v":1174.3128842195874,"d":"1174"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AL3,'Retention Rates'!AM3))","v":{"v":1174.2853595654408,"d":"1174"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AM3,'Retention Rates'!AN3))","v":{"v":1174.264716568567,"d":"1174"}},{"$f":"'Ambassador Cost Analysis'!$C$3*(AVERAGE('Retention Rates'!AN3,'Retention Rates'!AO3))","v":{"v":1174.2492345986318,"d":"1174"}}]
["Cohort 3",{"$nulls":3},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":2716.4634146341464,"d":"2716"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":2233.5365853658536,"d":"2234"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":1936.989329268293,"d":"1937"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":1744.693430830793,"d":"1745"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":1615.0754988321448,"d":"1615"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":1525.2295693535161,"d":"1525"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":1461.6694002064546,"d":"1462"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":1416.0260455910873,"d":"1416"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1382.8841999860565,"d":"1383"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1358.6213998874478,"d":"1359"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1340.750065460661,"d":"1341"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1327.526464763361,"d":"1328"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1317.7085738825542,"d":"1318"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1310.400722821617,"d":"1310"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1304.9508506283732,"d":"1305"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1300.8807924195676,"d":"1301"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1297.8379636514085,"d":"1298"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1295.5612889749884,"d":"1296"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1293.856839395674,"d":"1294"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1292.580218315452,"d":"1293"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1291.6237164931847,"d":"1292"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1290.9068818132619,"d":"1291"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1290.3695602676394,"d":"1290"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1289.9667402707532,"d":"1290"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1289.664721510222,"d":"1290"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1289.4382615556362,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1289.2684470224297,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1289.1411032378105,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1289.045605025376,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1288.9739867801356,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AJ3,'Retention Rates'!AK3))","v":{"v":1288.9202761413937,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AK3,'Retention Rates'!AL3))","v":{"v":1288.879994875157,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AL3,'Retention Rates'!AM3))","v":{"v":1288.8497848888985,"d":"1289"}},{"$f":"'Ambassador Cost Analysis'!$D$3*(AVERAGE('Retention Rates'!AM3,'Retention Rates'!AN3))","v":{"v":1288.8271279411103,"d":"1289"}}]
["Cohort 4",{"$nulls":4},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":2975.0203131121143,"d":"2975"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":2446.127813003294,"d":"2446"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":2121.3547621552216,"d":"2121"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":1910.7558632715586,"d":"1911"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":1768.800709904806,"d":"1769"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":1670.4031155144696,"d":"1670"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":1600.7931979655461,"d":"1601"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":1550.805443148835,"d":"1551"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1514.5091089674777,"d":"1515"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1487.9369406262888,"d":"1488"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1468.364586860843,"d":"1468"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1453.8823448122234,"d":"1454"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1443.1299729433567,"d":"1443"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1435.126550097916,"d":"1435"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1429.1579512235783,"d":"1429"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1424.7004990151245,"d":"1425"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1421.368049424297,"d":"1421"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1418.8746775746304,"d":"1419"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1417.0079960305984,"d":"1417"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1415.6098643181126,"d":"1416"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1414.5623212754033,"d":"1415"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1413.7772572386766,"d":"1414"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1413.1887926548031,"d":"1413"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1412.7476316707061,"d":"1413"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1412.4168663297555,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1412.168851590676,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1411.9828738657307,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1411.8434093163648,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1411.7388214465898,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1411.6603864736644,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AJ3,'Retention Rates'!AK3))","v":{"v":1411.6015635790043,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AK3,'Retention Rates'!AL3))","v":{"v":1411.5574482838574,"d":"1412"}},{"$f":"'Ambassador Cost Analysis'!$E$3*(AVERAGE('Retention Rates'!AL3,'Retention Rates'!AM3))","v":{"v":1411.5243628676158,"d":"1412"}}]
["Cohort 5",{"$nulls":5},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":3251.280524135134,"d":"3251"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":2673.275097622221,"d":"2673"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":2318.343640404136,"d":"2318"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":2088.188540176101,"d":"2088"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":1933.0514396300096,"d":"1933"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":1825.5166504209944,"d":"1826"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":1749.442760029061,"d":"1749"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":1694.8131452447499,"d":"1695"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1655.146335609457,"d":"1655"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1626.1066772814193,"d":"1626"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1604.7168358982829,"d":"1605"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1588.8897737061488,"d":"1589"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1577.13893721894,"d":"1577"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1568.3923169995376,"d":"1568"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1561.8694743853273,"d":"1562"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1556.998103427376,"d":"1557"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1553.3562027638525,"d":"1553"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1550.6312965511054,"d":"1551"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1548.5912750688572,"d":"1549"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1547.063312927911,"d":"1547"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1545.9184950999645,"d":"1546"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1545.0605300630339,"d":"1545"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1544.4174206925672,"d":"1544"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1543.935293525475,"d":"1544"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1543.5738133344482,"d":"1544"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1543.302767961308,"d":"1543"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1543.0995203557798,"d":"1543"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1542.9471051365754,"d":"1543"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1542.8328052433742,"d":"1543"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1542.7470868034834,"d":"1543"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AJ3,'Retention Rates'!AK3))","v":{"v":1542.6828016182901,"d":"1543"}},{"$f":"'Ambassador Cost Analysis'!$F$3*(AVERAGE('Retention Rates'!AK3,'Retention Rates'!AL3))","v":{"v":1542.6345897794347,"d":"1543"}}]
["Cohort 6",{"$nulls":6},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":3545.830492861645,"d":"3546"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":2915.460627464019,"d":"2915"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":2528.3741319932897,"d":"2528"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":2277.3681156197013,"d":"2277"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":2108.1763594463996,"d":"2108"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":1990.8994490751536,"d":"1991"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":1907.9336396779202,"d":"1908"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":1848.354851419708,"d":"1848"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1805.094424607791,"d":"1805"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1773.4239165610481,"d":"1773"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1750.09626111859,"d":"1750"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1732.8353452066312,"d":"1733"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1720.0199409301702,"d":"1720"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1710.480920088009,"d":"1710"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1703.3671401265715,"d":"1703"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1698.0544470025789,"d":"1698"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1694.0826081136136,"d":"1694"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1691.1108388468208,"d":"1691"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1688.8860014868478,"d":"1689"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1687.2196135172198,"d":"1687"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1685.9710808443326,"d":"1686"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1685.0353884095596,"d":"1685"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1684.334016504208,"d":"1684"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1683.8082109953252,"d":"1684"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1683.4139824830843,"d":"1683"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1683.1183817368876,"d":"1683"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1682.8967209014309,"d":"1683"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1682.730497615615,"d":"1683"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1682.6058427162193,"d":"1683"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1682.5123586087393,"d":"1683"}},{"$f":"'Ambassador Cost Analysis'!$G$3*(AVERAGE('Retention Rates'!AJ3,'Retention Rates'!AK3))","v":{"v":1682.4422495030485,"d":"1682"}}]
["Cohort 7",{"$nulls":7},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":3859.230241286878,"d":"3859"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":3173.1448650580996,"d":"3173"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":2751.8455637176157,"d":"2752"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":2478.654272965269,"d":"2479"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":2294.5084308797723,"d":"2295"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":2166.8659505016035,"d":"2167"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":2076.567172468296,"d":"2077"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":2011.722487464824,"d":"2012"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":1964.6384692807542,"d":"1965"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":1930.1687498012227,"d":"1930"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":1904.7792695304952,"d":"1905"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":1885.992740164851,"d":"1886"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":1872.04464088667,"d":"1872"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":1861.6625095974148,"d":"1862"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":1853.9199751439746,"d":"1854"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":1848.1377173603425,"d":"1848"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":1843.8148257882067,"d":"1844"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1840.5803954205899,"d":"1841"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1838.158914856632,"d":"1838"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1836.3452424718264,"d":"1836"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1834.986357703324,"d":"1835"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1833.9679636915153,"d":"1834"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1833.2046007295883,"d":"1833"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1832.632321675358,"d":"1833"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1832.2032491070331,"d":"1832"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1831.8815215621414,"d":"1832"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1831.6402691387036,"d":"1832"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1831.4593541365007,"d":"1831"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1831.3236815603748,"d":"1831"}},{"$f":"'Ambassador Cost Analysis'!$H$3*(AVERAGE('Retention Rates'!AI3,'Retention Rates'!AJ3))","v":{"v":1831.2219348199728,"d":"1831"}}]
["Cohort 8",{"$nulls":8},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":4192.010455495046,"d":"4192"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":3446.7641522959266,"d":"3447"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":2989.136344237718,"d":"2989"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":2692.3878541030253,"d":"2692"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":2492.3631737665305,"d":"2492"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":2353.71412230901,"d":"2354"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":2255.628908945884,"d":"2256"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":2185.192687077143,"d":"2185"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":2134.048628761378,"d":"2134"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":2096.606596174073,"d":"2097"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":2069.027788976764,"d":"2069"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":2048.6213030716926,"d":"2049"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":2033.4704635641435,"d":"2033"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":2022.1930843476168,"d":"2022"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":2013.7829135747975,"d":"2014"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":2007.502053514665,"d":"2008"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":2002.8064003570753,"d":"2003"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":1999.293066072542,"d":"1999"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":1996.6627819984558,"d":"1997"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":1994.6927172123203,"d":"1995"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":1993.2166562361099,"d":"1993"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":1992.1104464278314,"d":"1992"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":1991.2812589169384,"d":"1991"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":1990.6596324192165,"d":"1991"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":1990.193561057798,"d":"1990"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":1989.844091047541,"d":"1990"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":1989.5820355032395,"d":"1990"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":1989.3855202570962,"d":"1989"}},{"$f":"'Ambassador Cost Analysis'!$I$3*(AVERAGE('Retention Rates'!AH3,'Retention Rates'!AI3))","v":{"v":1989.2381486772513,"d":"1989"}}]
["Cohort 9",{"$nulls":9},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":4544.669721626465,"d":"4545"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":3736.72843778176,"d":"3737"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":3240.601993170871,"d":"3241"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":2918.8890842047977,"d":"2919"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":2702.037022895726,"d":"2702"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":2551.723908751355,"d":"2552"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":2445.3871273804157,"d":"2445"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":2369.025351036795,"d":"2369"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":2313.578720896817,"d":"2314"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":2272.9868202748553,"d":"2273"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":2243.0879039055303,"d":"2243"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":2220.9646912842436,"d":"2221"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":2204.5392643206915,"d":"2205"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":2192.3131583963927,"d":"2192"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":2183.1954691943447,"d":"2183"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":2176.3862222127113,"d":"2176"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":2171.295540079372,"d":"2171"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":2167.4866411955586,"d":"2167"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":2164.6350804664803,"d":"2165"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":2162.499280978801,"d":"2162"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":2160.899044124176,"d":"2161"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":2159.699772730456,"d":"2160"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":2158.800828556935,"d":"2159"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":2158.126906783039,"d":"2158"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":2157.6216264582777,"d":"2158"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":2157.242756750987,"d":"2157"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":2156.9586553847776,"d":"2157"}},{"$f":"'Ambassador Cost Analysis'!$J$3*(AVERAGE('Retention Rates'!AG3,'Retention Rates'!AH3))","v":{"v":2156.74560799416,"d":"2157"}}]
["Cohort 10",{"$nulls":10},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":4917.671930576766,"d":"4918"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":4043.419142918674,"d":"4043"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":3506.5732904973775,"d":"3507"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":3158.4559048492833,"d":"3158"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":2923.8057849708944,"d":"2924"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":2761.1557735283004,"d":"2761"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":2646.0914372912107,"d":"2646"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":2563.462294340068,"d":"2563"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":2503.4649010450366,"d":"2503"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":2459.5414340992493,"d":"2460"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":2427.1885744218093,"d":"2427"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":2403.2496067110933,"d":"2403"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":2385.4760684620937,"d":"2385"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":2372.2465090866185,"d":"2372"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":2362.3804886699386,"d":"2362"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":2355.0123750773055,"d":"2355"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":2349.5038769535627,"d":"2350"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":2345.382364000003,"d":"2345"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":2342.2967624019384,"d":"2342"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":2339.985667903714,"d":"2340"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":2338.254092157996,"d":"2338"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":2336.9563909758895,"d":"2337"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":2335.9836662675916,"d":"2336"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":2335.2544325952035,"d":"2335"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":2334.707681561057,"d":"2335"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":2334.2977162524626,"d":"2334"}},{"$f":"'Ambassador Cost Analysis'!$K$3*(AVERAGE('Retention Rates'!AF3,'Retention Rates'!AG3))","v":{"v":2333.9902973640446,"d":"2334"}}]
["Cohort 11",{"$nulls":11},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":5311.443869445515,"d":"5311"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":4367.18718154409,"d":"4367"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":3787.3545591296215,"d":"3787"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":3411.3624270902014,"d":"3411"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":3157.923206603903,"d":"3158"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":2982.2493474408975,"d":"2982"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":2857.9714834584934,"d":"2858"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":2768.7259906803874,"d":"2769"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":2703.9244359410027,"d":"2704"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":2656.4838924221444,"d":"2656"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":2621.5404475118985,"d":"2622"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":2595.6846187614387,"d":"2596"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":2576.4879028959435,"d":"2576"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":2562.1990151799037,"d":"2562"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":2551.542994526681,"d":"2552"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":2543.584895181412,"d":"2544"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":2537.6353159898263,"d":"2538"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":2533.183781804735,"d":"2533"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":2529.851107335402,"d":"2530"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":2527.3549569460315,"d":"2527"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":2525.4847290192993,"d":"2525"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":2524.083117223031,"d":"2524"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":2523.03250368852,"d":"2523"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":2522.2448782077486,"d":"2522"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":2521.6543472676153,"d":"2522"}},{"$f":"'Ambassador Cost Analysis'!$L$3*(AVERAGE('Retention Rates'!AE3,'Retention Rates'!AF3))","v":{"v":2521.2115548740276,"d":"2521"}}]
["Cohort 12",{"$nulls":12},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":5726.37301561219,"d":"5726"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":4708.351146170023,"d":"4708"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":4083.2220919656925,"d":"4083"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":3677.8575146652074,"d":"3678"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":3404.6196627810587,"d":"3405"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":3215.22218981774,"d":"3215"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":3081.2357589640415,"d":"3081"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":2985.0184225539874,"d":"2985"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":2915.154580715428,"d":"2915"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":2864.007989519176,"d":"2864"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":2826.334768277463,"d":"2826"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":2798.459086317488,"d":"2798"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":2777.7627260767417,"d":"2778"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":2762.3575927360807,"d":"2762"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":2750.869125452553,"d":"2751"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":2742.289340658354,"d":"2742"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":2735.8749812912274,"d":"2736"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":2731.075693967074,"d":"2731"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":2727.4826715008494,"d":"2727"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":2724.7915222420147,"d":"2725"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":2722.7751924085596,"d":"2723"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":2721.2640869227835,"d":"2721"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":2720.1313996268736,"d":"2720"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":2719.2822449694277,"d":"2719"}},{"$f":"'Ambassador Cost Analysis'!$M$3*(AVERAGE('Retention Rates'!AD3,'Retention Rates'!AE3))","v":{"v":2718.6455818466347,"d":"2719"}}]
["Cohort 13",{"$nulls":13},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":6162.805547073807,"d":"6163"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":5067.195672038463,"d":"5067"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":4394.422733149573,"d":"4394"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":3958.163506102419,"d":"3958"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":3664.100973907746,"d":"3664"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":3460.2686713668822,"d":"3460"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":3316.070534597492,"d":"3316"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":3212.520044097502,"d":"3213"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":3137.3315660069716,"d":"3137"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":3082.2868640501124,"d":"3082"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":3041.7423979087025,"d":"3042"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":3011.742185393201,"d":"3012"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":2989.468462855712,"d":"2989"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":2972.8892353156275,"d":"2973"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":2960.5251804925706,"d":"2961"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":2951.2914918770666,"d":"2951"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":2944.3882654576773,"d":"2944"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":2939.2232029542997,"d":"2939"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":2935.356340155589,"d":"2935"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":2932.4600863601877,"d":"2932"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":2930.2900830005624,"d":"2930"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":2928.663809398656,"d":"2929"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":2927.4447949315054,"d":"2927"}},{"$f":"'Ambassador Cost Analysis'!$N$3*(AVERAGE('Retention Rates'!AC3,'Retention Rates'!AD3))","v":{"v":2926.530922394917,"d":"2927"}}]
["Cohort 14",{"$nulls":14},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":6621.044580365467,"d":"6621"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":5443.969988300494,"d":"5444"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":4721.172621610598,"d":"4721"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":4252.475082995821,"d":"4252"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":3936.5473581626807,"d":"3937"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":3717.5589848101577,"d":"3718"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":3562.6389107200225,"d":"3563"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":3451.388862558973,"d":"3451"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":3370.609700931261,"d":"3371"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":3311.4721177663428,"d":"3311"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":3267.912943984387,"d":"3268"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":3235.682048012034,"d":"3236"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":3211.7521497270836,"d":"3212"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":3193.9401639663056,"d":"3194"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":3180.6567725705777,"d":"3181"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":3170.7365076040005,"d":"3171"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":3163.3199877216175,"d":"3163"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":3157.7708739561385,"d":"3158"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":3153.6164882983635,"d":"3154"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":3150.5048818475466,"d":"3151"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":3148.1735266110595,"d":"3148"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":3146.4263304784145,"d":"3146"}},{"$f":"'Ambassador Cost Analysis'!$O$3*(AVERAGE('Retention Rates'!AB3,'Retention Rates'!AC3))","v":{"v":3145.116675473163,"d":"3145"}}]
["Cohort 15",{"$nulls":15},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":7101.3486450365,"d":"7101"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":5838.886663696678,"d":"5839"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":5063.656103280194,"d":"5064"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":4560.958290212415,"d":"4561"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":4222.112524496479,"d":"4222"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":3987.238288337832,"d":"3987"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":3821.079996413416,"d":"3821"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":3701.7596430795156,"d":"3702"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":3615.120596474505,"d":"3615"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":3551.6930525301104,"d":"3552"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":3504.974007527346,"d":"3505"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":3470.405016688601,"d":"3470"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":3444.739194823327,"d":"3445"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":3425.6350913223764,"d":"3426"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":3411.388095649024,"d":"3411"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":3400.7481944485826,"d":"3401"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":3392.7936651022874,"d":"3393"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":3386.842007317578,"d":"3387"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":3382.386254059356,"d":"3382"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":3379.048925336495,"d":"3379"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":3376.5484488408642,"d":"3377"}},{"$f":"'Ambassador Cost Analysis'!$P$3*(AVERAGE('Retention Rates'!AA3,'Retention Rates'!AB3))","v":{"v":3374.6745075407307,"d":"3375"}}]
["Cohort 16",{"$nulls":16},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":7603.930401303048,"d":"7604"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":6252.120552182506,"d":"6252"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":5422.024816706923,"d":"5422"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":4883.749712283432,"d":"4884"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":4520.922910210968,"d":"4521"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":4269.425985601039,"d":"4269"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":4091.5082194770307,"d":"4092"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":3963.743240236921,"d":"3964"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":3870.9725126822027,"d":"3871"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":3803.0560289568375,"d":"3803"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":3753.030550083234,"d":"3753"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":3716.0150177498326,"d":"3716"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":3688.532755871001,"d":"3689"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":3668.0766030102263,"d":"3668"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":3652.8213087072836,"d":"3653"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":3641.4283927628667,"d":"3641"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":3632.910899741787,"d":"3633"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":3626.5380269496686,"d":"3627"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":3621.766927915602,"d":"3622"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":3618.1934073629054,"d":"3618"}},{"$f":"'Ambassador Cost Analysis'!$Q$3*(AVERAGE('Retention Rates'!Z3,'Retention Rates'!AA3))","v":{"v":3615.515965345443,"d":"3616"}}]
["Cohort 17",{"$nulls":17},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":8128.955605173107,"d":"8129"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":6683.8079420312215,"d":"6684"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":5796.3969551331575,"d":"5796"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":5220.955808738833,"d":"5221"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":4833.077065673463,"d":"4833"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":4564.215144654125,"d":"4564"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":4374.01276958428,"d":"4374"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":4237.426058590616,"d":"4237"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":4138.249831829955,"d":"4138"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":4065.6439488291917,"d":"4066"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":4012.1643829429286,"d":"4012"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":3972.5930555951,"d":"3973"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":3943.2132381911315,"d":"3943"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":3921.3446584327776,"d":"3921"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":3905.036038602272,"d":"3905"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":3892.8564810526973,"d":"3893"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":3883.75088447545,"d":"3884"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":3876.937986767224,"d":"3877"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":3871.837459778029,"d":"3872"}},{"$f":"'Ambassador Cost Analysis'!$R$3*(AVERAGE('Retention Rates'!Y3,'Retention Rates'!Z3))","v":{"v":3868.017199939503,"d":"3868"}}]
["Cohort 18",{"$nulls":18},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":8676.542323070205,"d":"8677"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":7134.045910079945,"d":"7134"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":6186.8567064781155,"d":"6187"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":5572.652409686404,"d":"5573"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":5158.645187370629,"d":"5159"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":4871.672056984519,"d":"4872"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":4668.65717568885,"d":"4669"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":4522.869643284157,"d":"4523"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":4417.012658607839,"d":"4417"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":4339.515862296255,"d":"4340"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":4282.43377950861,"d":"4282"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":4240.196828885457,"d":"4240"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":4208.837913726985,"d":"4209"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":4185.496211910082,"d":"4185"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":4168.089002784694,"d":"4168"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":4155.088999870678,"d":"4155"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":4145.370027604547,"d":"4145"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":4138.098196119756,"d":"4138"}},{"$f":"'Ambassador Cost Analysis'!$S$3*(AVERAGE('Retention Rates'!X3,'Retention Rates'!Y3))","v":{"v":4132.654084915169,"d":"4133"}}]
["Cohort 19",{"$nulls":19},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":9246.760395792222,"d":"9247"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":7602.8918809847155,"d":"7603"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":6593.453871110732,"d":"6593"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":5938.884371530471,"d":"5939"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":5497.668799204786,"d":"5498"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":5191.835936538379,"d":"5192"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":4975.4790175927,"d":"4975"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":4820.110400620061,"d":"4820"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":4707.2965472351325,"d":"4707"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":4624.70669977604,"d":"4625"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":4563.873210722839,"d":"4564"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":4518.860468582142,"d":"4519"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":4485.440661019933,"d":"4485"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":4460.564954097252,"d":"4461"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":4442.013751792398,"d":"4442"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":4428.159395112677,"d":"4428"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":4417.801696793232,"d":"4418"}},{"$f":"'Ambassador Cost Analysis'!$T$3*(AVERAGE('Retention Rates'!W3,'Retention Rates'!X3))","v":{"v":4410.051964137671,"d":"4410"}}]
["Cohort 20",{"$nulls":20},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":9839.631149554923,"d":"9840"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":8090.363389634048,"d":"8090"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":7016.203655807636,"d":"7016"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":6319.665391384846,"d":"6320"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":5850.160580694597,"d":"5850"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":5524.718757478402,"d":"5525"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":5294.489770464919,"d":"5294"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":5129.159447433847,"d":"5129"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":5009.112354359738,"d":"5009"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":4921.2271274358,"d":"4921"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":4856.49320244988,"d":"4856"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":4808.594396734526,"d":"4809"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":4773.031825041755,"d":"4773"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":4746.561172594115,"d":"4747"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":4726.820530439744,"d":"4727"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":4712.077879640135,"d":"4712"}},{"$f":"'Ambassador Cost Analysis'!$U$3*(AVERAGE('Retention Rates'!V3,'Retention Rates'!W3))","v":{"v":4701.0560810145225,"d":"4701"}}]
["Cohort 21",{"$nulls":21},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":10455.127349904678,"d":"10455"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":8596.438043254957,"d":"8596"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":7455.086640890364,"d":"7455"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":6714.977977472502,"d":"6715"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":6216.104339573843,"d":"6216"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":5870.305228306913,"d":"5870"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":5625.674780043169,"d":"5626"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":5450.002587069867,"d":"5450"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":5322.446215596283,"d":"5322"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":5229.063524141777,"d":"5229"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":5160.280312728655,"d":"5160"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":5109.385303957414,"d":"5109"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":5071.598194838506,"d":"5072"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":5043.471729713068,"d":"5043"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":5022.496255677927,"d":"5022"}},{"$f":"'Ambassador Cost Analysis'!$V$3*(AVERAGE('Retention Rates'!U3,'Retention Rates'!V3))","v":{"v":5006.831411209438,"d":"5007"}}]
["Cohort 22",{"$nulls":22},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":11093.173392458226,"d":"11093"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":9121.05367824343,"d":"9121"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":7910.048916233408,"d":"7910"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":7124.7735716313455,"d":"7125"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":6595.455125195903,"d":"6595"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":6228.552898961711,"d":"6229"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":5968.993365266579,"d":"5969"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":5782.600408809287,"d":"5783"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":5647.259642627018,"d":"5647"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":5548.178076856449,"d":"5548"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":5475.1972259151335,"d":"5475"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":5421.196242644929,"d":"5421"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":5381.103096055031,"d":"5381"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":5351.260154490453,"d":"5351"}},{"$f":"'Ambassador Cost Analysis'!$W$3*(AVERAGE('Retention Rates'!T3,'Retention Rates'!U3))","v":{"v":5329.0046082236795,"d":"5329"}}]
["Cohort 23",{"$nulls":23},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":11753.645722752079,"d":"11754"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":9664.10870537393,"d":"9664"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":8381.002380640162,"d":"8381"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":7548.972818969409,"d":"7549"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":6988.139478155554,"d":"6988"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":6599.392396551514,"d":"6599"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":6324.379044187491,"d":"6324"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":6126.888506727327,"d":"6127"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":5983.489736936738,"d":"5983"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":5878.5089906234625,"d":"5879"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":5801.1829599051125,"d":"5801"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":5743.966832149483,"d":"5744"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":5701.486594596502,"d":"5701"}},{"$f":"'Ambassador Cost Analysis'!$X$3*(AVERAGE('Retention Rates'!S3,'Retention Rates'!T3))","v":{"v":5669.8668452186275,"d":"5670"}}]
["Cohort 24",{"$nulls":24},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":12436.373475970644,"d":"12436"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":10225.462635798085,"d":"10225"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":8867.825198004624,"d":"8868"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":7987.465978740795,"d":"7987"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":7394.055810639837,"d":"7394"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":6982.727784548077,"d":"6983"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":6691.739878195146,"d":"6692"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":6482.777813167913,"d":"6483"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":6331.049515482509,"d":"6331"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":6219.970808523463,"d":"6220"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":6138.153181881352,"d":"6138"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":6077.6135714147495,"d":"6078"}},{"$f":"'Ambassador Cost Analysis'!$Y$3*(AVERAGE('Retention Rates'!R3,'Retention Rates'!S3))","v":{"v":6032.6658069492805,"d":"6033"}}]
["Cohort 25",{"$nulls":25},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":13141.13932597748,"d":"13141"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":10804.936779137039,"d":"10805"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":9370.36240271783,"d":"9370"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":8440.113469650003,"d":"8440"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":7813.074911220268,"d":"7813"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":7378.437039497037,"d":"7378"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":7070.958928860778,"d":"7071"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":6850.155041322935,"d":"6850"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":6689.828342914447,"d":"6690"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":6572.454836311525,"d":"6572"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":6486.000627365304,"d":"6486"}},{"$f":"'Ambassador Cost Analysis'!$Z$3*(AVERAGE('Retention Rates'!Q3,'Retention Rates'!R3))","v":{"v":6422.030253894357,"d":"6422"}}]
["Cohort 26",{"$nulls":26},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":13867.680531902575,"d":"13868"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":11402.315104008783,"d":"11402"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":9888.426645942753,"d":"9888"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":8906.74654203987,"d":"8907"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":8245.040567102153,"d":"8245"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":7786.37263865178,"d":"7786"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":7461.894821083289,"d":"7462"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":7228.883230792644,"d":"7229"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":7059.6924643673565,"d":"7060"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":6935.829665860925,"d":"6936"}},{"$f":"'Ambassador Cost Analysis'!$AA$3*(AVERAGE('Retention Rates'!P3,'Retention Rates'!Q3))","v":{"v":6844.595616775509,"d":"6845"}}]
["Cohort 27",{"$nulls":27},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":14615.690169542298,"d":"14616"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":12017.345250512557,"d":"12017"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":10421.799073670856,"d":"10422"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":9387.168068778492,"d":"9387"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":8689.770296254399,"d":"8690"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":8206.362251375192,"d":"8206"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":7864.382405678553,"d":"7864"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":7618.802389484371,"d":"7619"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":7440.485632335932,"d":"7440"}},{"$f":"'Ambassador Cost Analysis'!$AB$3*(AVERAGE('Retention Rates'!O3,'Retention Rates'!P3))","v":{"v":7309.941791039779,"d":"7310"}}]
["Cohort 28",{"$nulls":28},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":15384.818534006443,"d":"15385"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":12649.739683516407,"d":"12650"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":10970.230326887371,"d":"10970"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":9881.153446132432,"d":"9881"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":9147.056181354448,"d":"9147"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":8638.209526692615,"d":"8638"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":8278.23351411304,"d":"8278"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":8019.730224778181,"d":"8020"}},{"$f":"'Ambassador Cost Analysis'!$AC$3*(AVERAGE('Retention Rates'!N3,'Retention Rates'!O3))","v":{"v":7832.029820727597,"d":"7832"}}]
["Cohort 29",{"$nulls":29},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":16174.674699396372,"d":"16175"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":13299.176975059238,"d":"13299"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":11533.441653708469,"d":"11533"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":10388.45159549573,"d":"10388"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":9616.665797096168,"d":"9617"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":9081.694969014006,"d":"9082"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":8703.237797732432,"d":"8703"}},{"$f":"'Ambassador Cost Analysis'!$AD$3*(AVERAGE('Retention Rates'!M3,'Retention Rates'!N3))","v":{"v":8431.462956549014,"d":"8431"}}]
["Cohort 30",{"$nulls":30},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":16984.828220814365,"d":"16985"}},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":13965.303203780699,"d":"13965"}},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":12111.126123008466,"d":"12111"}},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":10908.786056533474,"d":"10909"}},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":10098.34322212087,"d":"10098"}},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":9536.576893771688,"d":"9537"}},{"$f":"'Ambassador Cost Analysis'!$AE$3*(AVERAGE('Retention Rates'!L3,'Retention Rates'!M3))","v":{"v":9139.163643575517,"d":"9139"}}]
["Cohort 31",{"$nulls":31},{"$f":"'Ambassador Cost Analysis'!$AF$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":17814.810963680542,"d":"17815"}},{"$f":"'Ambassador Cost Analysis'!$AF$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":14647.733459026222,"d":"14648"}},{"$f":"'Ambassador Cost Analysis'!$AF$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":12702.949928824431,"d":"12703"}},{"$f":"'Ambassador Cost Analysis'!$AF$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":11441.856162090764,"d":"11442"}},{"$f":"'Ambassador Cost Analysis'!$AF$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":10591.810126639148,"d":"10592"}},{"$f":"'Ambassador Cost Analysis'!$AF$3*(AVERAGE('Retention Rates'!K3,'Retention Rates'!L3))","v":{"v":10002.592454538266,"d":"10003"}}]
["Cohort 32",{"$nulls":32},{"$f":"'Ambassador Cost Analysis'!$AG$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":18664.119045162184,"d":"18664"}},{"$f":"'Ambassador Cost Analysis'!$AG$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":15346.053437133352,"d":"15346"}},{"$f":"'Ambassador Cost Analysis'!$AG$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":13308.553774703149,"d":"13309"}},{"$f":"'Ambassador Cost Analysis'!$AG$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":11987.338285107722,"d":"11987"}},{"$f":"'Ambassador Cost Analysis'!$AG$3*(AVERAGE('Retention Rates'!J3,'Retention Rates'!K3))","v":{"v":11096.766926709242,"d":"11097"}}]
["Cohort 33",{"$nulls":33},{"$f":"'Ambassador Cost Analysis'!$AH$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":19532.21487249174,"d":"19532"}},{"$f":"'Ambassador Cost Analysis'!$AH$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":16059.821117382096,"d":"16060"}},{"$f":"'Ambassador Cost Analysis'!$AH$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":13927.554327135083,"d":"13928"}},{"$f":"'Ambassador Cost Analysis'!$AH$3*(AVERAGE('Retention Rates'!I3,'Retention Rates'!J3))","v":{"v":12544.887147762836,"d":"12545"}}]
["Cohort 34",{"$nulls":34},{"$f":"'Ambassador Cost Analysis'!$AI$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":20418.52926305387,"d":"20419"}},{"$f":"'Ambassador Cost Analysis'!$AI$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":16788.568505177627,"d":"16789"}},{"$f":"'Ambassador Cost Analysis'!$AI$3*(AVERAGE('Retention Rates'!H3,'Retention Rates'!I3))","v":{"v":14559.545727294248,"d":"14560"}}]
["Cohort 35",{"$nulls":35},{"$f":"'Ambassador Cost Analysis'!$AJ$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":21322.463631348197,"d":"21322"}},{"$f":"'Ambassador Cost Analysis'!$AJ$3*(AVERAGE('Retention Rates'!G3,'Retention Rates'!H3))","v":{"v":17531.80343021963,"d":"17532"}}]
["Cohort 36",{"$nulls":36},{"$f":"'Ambassador Cost Analysis'!$AK$3*(AVERAGE('Retention Rates'!F3,'Retention Rates'!G3))","v":{"v":22243.392228270695,"d":"22243"}}]
["Total  remaining end of month",null,{"$f":"SUM(C15:C50)","v":2250},{"$f":"SUM(D15:D50)","v":4325},{"v":6355.838414634147,"d":"6356"},{"v":8418.469007852967,"d":"8418"},{"v":10561.74653878221,"d":"10562"},{"v":12819.988477223898,"d":"12820"},{"v":15219.195143709409,"d":"15219"},{"v":17780.36156124441,"d":"17780"},{"v":20521.347808723498,"d":"20521"},{"v":23457.987174637186,"d":"23458"},{"v":26604.768452227894,"d":"26605"},{"v":29975.268646622844,"d":"29975"},{"v":33582.4331647798,"d":"33582"},{"v":37438.75935485952,"d":"37439"},{"v":41556.41685607576,"d":"41556"},{"v":45947.32554188051,"d":"45947"},{"v":50623.20439829942,"d":"50623"},{"v":55595.60016097968,"d":"55596"},{"v":60875.90170262917,"d":"60876"},{"v":66475.3443346506,"d":"66475"},{"v":72405.00697476469,"d":"72405"},{"v":78675.80430904689,"d":"78676"},{"v":85298.47550529343,"d":"85298"},{"v":92283.57063039485,"d":"92284"},{"v":99641.43563372371,"d":"99641"},{"v":107382.19654649268,"d":"107382"},{"v":115515.7433903344,"d":"115516"},{"$f":"SUM(AD15:AD50)","v":{"v":124051.71417117202,"d":"124052"}},{"$f":"SUM(AE15:AE50)","v":{"v":132999.4792458377,"d":"132999"}},{"$f":"SUM(AF15:AF50)","v":{"v":142368.12628114986,"d":"142368"}},{"$f":"SUM(AG15:AG50)","v":{"v":152166.44597279938,"d":"152166"}},{"$f":"SUM(AH15:AH50)","v":{"v":162402.9186504694,"d":"162403"}},{"$f":"SUM(AI15:AI50)","v":{"v":173085.70186326338,"d":"173086"}},{"$f":"SUM(AJ15:AJ50)","v":{"v":184222.61901365037,"d":"184223"}},{"$f":"SUM(AK15:AK50)","v":{"v":195821.14908721737,"d":"195821"}},{"$f":"SUM(AL15:AL50)","v":{"v":207888.4175084188,"d":"207888"}}]
[]
["Referrals per cohort per month",null,"Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
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["Cohort 27",{"$nulls":27},{"$f":"AC41*'Referral Rate and Payout '!D5","v":{"v":7307.845084771149,"d":"7,307.8"}},{"$f":"AD41*'Referral Rate and Payout '!E5","v":{"v":4806.938100205023,"d":"4,806.9"}},{"$f":"AE41*'Referral Rate and Payout '!F5","v":{"v":3334.9757035746748,"d":"3,335.0"}},{"$f":"AF41*'Referral Rate and Payout '!G5","v":{"v":2403.1150256072947,"d":"2,403.1"}},{"$f":"AG41*'Referral Rate and Payout '!H5","v":{"v":1779.6649566729016,"d":"1,779.7"}},{"$f":"AH41*'Referral Rate and Payout '!I5","v":{"v":1344.5303912653121,"d":"1,344.5"}},{"$f":"AI41*'Referral Rate and Payout '!J5","v":{"v":1030.8003306770997,"d":"1,030.8"}},{"$f":"AJ41*'Referral Rate and Payout '!K5","v":{"v":798.8893334355968,"d":"798.9"}},{"$f":"AK41*'Referral Rate and Payout '!L5","v":{"v":624.1531729929828,"d":"624.2"}},{"$f":"AL41*'Referral Rate and Payout '!M5","v":{"v":490.5618895028052,"d":"490.6"}}]
["Cohort 28",{"$nulls":28},{"$f":"AD42*'Referral Rate and Payout '!D5","v":{"v":7692.409267003221,"d":"7,692.4"}},{"$f":"AE42*'Referral Rate and Payout '!E5","v":{"v":5059.895873406564,"d":"5,059.9"}},{"$f":"AF42*'Referral Rate and Payout '!F5","v":{"v":3510.4737046039595,"d":"3,510.5"}},{"$f":"AG42*'Referral Rate and Payout '!G5","v":{"v":2529.575282209903,"d":"2,529.6"}},{"$f":"AH42*'Referral Rate and Payout '!H5","v":{"v":1873.3171059413917,"d":"1,873.3"}},{"$f":"AI42*'Referral Rate and Payout '!I5","v":{"v":1415.2842488533188,"d":"1,415.3"}},{"$f":"AJ42*'Referral Rate and Payout '!J5","v":{"v":1085.0446231618248,"d":"1,085.0"}},{"$f":"AK42*'Referral Rate and Payout '!K5","v":{"v":840.9296640177009,"d":"840.9"}},{"$f":"AL42*'Referral Rate and Payout '!L5","v":{"v":656.9982801039413,"d":"657.0"}}]
["Cohort 29",{"$nulls":29},{"$f":"AE43*'Referral Rate and Payout '!D5","v":{"v":8087.337349698186,"d":"8,087.3"}},{"$f":"AF43*'Referral Rate and Payout '!E5","v":{"v":5319.670790023695,"d":"5,319.7"}},{"$f":"AG43*'Referral Rate and Payout '!F5","v":{"v":3690.7013291867106,"d":"3,690.7"}},{"$f":"AH43*'Referral Rate and Payout '!G5","v":{"v":2659.4436084469075,"d":"2,659.4"}},{"$f":"AI43*'Referral Rate and Payout '!H5","v":{"v":1969.4931552452958,"d":"1,969.5"}},{"$f":"AJ43*'Referral Rate and Payout '!I5","v":{"v":1487.9449037232555,"d":"1,487.9"}},{"$f":"AK43*'Referral Rate and Payout '!J5","v":{"v":1140.7507846243857,"d":"1,140.8"}},{"$f":"AL43*'Referral Rate and Payout '!K5","v":{"v":884.1029701126344,"d":"884.1"}}]
["Cohort 30",{"$nulls":30},{"$f":"AF44*'Referral Rate and Payout '!D5","v":{"v":8492.414110407182,"d":"8,492.4"}},{"$f":"AG44*'Referral Rate and Payout '!E5","v":{"v":5586.12128151228,"d":"5,586.1"}},{"$f":"AH44*'Referral Rate and Payout '!F5","v":{"v":3875.5603593627097,"d":"3,875.6"}},{"$f":"AI44*'Referral Rate and Payout '!G5","v":{"v":2792.64923047257,"d":"2,792.6"}},{"$f":"AJ44*'Referral Rate and Payout '!H5","v":{"v":2068.140691890355,"d":"2,068.1"}},{"$f":"AK44*'Referral Rate and Payout '!I5","v":{"v":1562.472758275554,"d":"1,562.5"}},{"$f":"AL44*'Referral Rate and Payout '!J5","v":{"v":1197.8884570907308,"d":"1,197.9"}}]
["Cohort 31",{"$nulls":31},{"$f":"AG45*'Referral Rate and Payout '!D5","v":{"v":8907.405481840271,"d":"8,907.4"}},{"$f":"AH45*'Referral Rate and Payout '!E5","v":{"v":5859.093383610489,"d":"5,859.1"}},{"$f":"AI45*'Referral Rate and Payout '!F5","v":{"v":4064.943977223819,"d":"4,064.9"}},{"$f":"AJ45*'Referral Rate and Payout '!G5","v":{"v":2929.1151774952364,"d":"2,929.1"}},{"$f":"AK45*'Referral Rate and Payout '!H5","v":{"v":2169.2027139356983,"d":"2,169.2"}},{"$f":"AL45*'Referral Rate and Payout '!I5","v":{"v":1638.8247477515501,"d":"1,638.8"}}]
["Cohort 32",{"$nulls":32},{"$f":"AH46*'Referral Rate and Payout '!D5","v":{"v":9332.059522581092,"d":"9,332.1"}},{"$f":"AI46*'Referral Rate and Payout '!E5","v":{"v":6138.421374853341,"d":"6,138.4"}},{"$f":"AJ46*'Referral Rate and Payout '!F5","v":{"v":4258.737207905008,"d":"4,258.7"}},{"$f":"AK46*'Referral Rate and Payout '!G5","v":{"v":3068.7586009875777,"d":"3,068.8"}},{"$f":"AL46*'Referral Rate and Payout '!H5","v":{"v":2272.6178665900534,"d":"2,272.6"}}]
["Cohort 33",{"$nulls":33},{"$f":"AI47*'Referral Rate and Payout '!D5","v":{"v":9766.10743624587,"d":"9,766.1"}},{"$f":"AJ47*'Referral Rate and Payout '!E5","v":{"v":6423.928446952839,"d":"6,423.9"}},{"$f":"AK47*'Referral Rate and Payout '!F5","v":{"v":4456.817384683228,"d":"4,456.8"}},{"$f":"AL47*'Referral Rate and Payout '!G5","v":{"v":3211.491109827287,"d":"3,211.5"}}]
["Cohort 34",{"$nulls":34},{"$f":"AJ48*'Referral Rate and Payout '!D5","v":{"v":10209.264631526936,"d":"10,209.3"}},{"$f":"AK48*'Referral Rate and Payout '!E5","v":{"v":6715.427402071051,"d":"6,715.4"}},{"$f":"AL48*'Referral Rate and Payout '!F5","v":{"v":4659.05463273416,"d":"4,659.1"}}]
["Cohort 35",{"$nulls":35},{"$f":"AK49*'Referral Rate and Payout '!D5","v":{"v":10661.231815674098,"d":"10,661.2"}},{"$f":"AL49*'Referral Rate and Payout '!E5","v":{"v":7012.721372087852,"d":"7,012.7"}}]
["Cohort 36",{"$nulls":36},{"$f":"AL50*'Referral Rate and Payout '!D5","v":{"v":11121.696114135348,"d":"11,121.7"}}]
["Referrals per month",null,{"$f":"SUM(C54:C89)","v":{"v":1125,"d":"1,125.0"}},{"$f":"SUM(D54:D89)","v":{"v":1977.5,"d":"1,977.5"}},{"v":2685.631707317073,"d":"2,685.6"},{"v":3315.610290702399,"d":"3,315.6"},{"v":3904.8370316972387,"d":"3,904.8"},{"v":4476.0488258804735,"d":"4,476.0"},{"v":5043.956827530292,"d":"5,044.0"},{"v":5618.6017485279335,"d":"5,618.6"},{"v":6207.156555649033,"d":"6,207.2"},{"v":6814.946225349525,"d":"6,814.9"},{"v":7446.05089433994,"d":"7,446.1"},{"v":8103.676943815,"d":"8,103.7"},{"v":8790.393538821212,"d":"8,790.4"},{"v":9508.288324530018,"d":"9,508.3"},{"v":10259.072937779198,"d":"10,259.1"},{"v":11044.156414462797,"d":"11,044.2"},{"v":11864.697481062867,"d":"11,864.7"},{"v":12721.642601616873,"d":"12,721.6"},{"v":13615.754196812164,"d":"13,615.8"},{"v":14547.631950740168,"d":"14,547.6"},{"v":15517.729179590002,"d":"15,517.7"},{"v":16526.365631450346,"d":"16,526.4"},{"v":17573.73768745811,"d":"17,573.7"},{"v":18659.926664821967,"d":"18,659.9"},{"v":19784.90573534032,"d":"19,784.9"},{"v":20948.545840417977,"d":"20,948.5"},{"v":22150.620887426037,"d":"22,150.6"},{"v":23390.812441163944,"d":"23,390.8"},{"v":24668.714070759546,"d":"24,668.7"},{"v":25983.83547164716,"d":"25,983.8"},{"v":27335.606450935622,"d":"27,335.6"},{"v":28723.380840177495,"d":"28,723.4"},{"v":30146.440380610315,"d":"30,146.4"},{"v":31603.998611146897,"d":"31,604.0"},{"v":33095.20477784496,"d":"33,095.2"},{"v":34619.14777460601,"d":"34,619.1"}]
[]
["Retention of referrals Per Cohort",null,"Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
["Cohort 1",null,{"$f":"$C$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":693.5625,"d":"693.6"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":570.2625,"d":"570.3"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":494.54859375000007,"d":"494.5"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":445.4519545898438,"d":"445.5"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":412.35813986091625,"d":"412.4"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":389.41884050266816,"d":"389.4"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":373.19077367998426,"d":"373.2"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":361.5371953675062,"d":"361.5"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":353.07547960553086,"d":"353.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":346.88074559853595,"d":"346.9"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":342.31786898602417,"d":"342.3"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":338.94164329889986,"d":"338.9"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":336.4349572499231,"d":"336.4"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":334.56913000404643,"d":"334.6"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":333.177678544526,"d":"333.2"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":332.1385186827596,"d":"332.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":331.36162917408916,"d":"331.4"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":330.78035273511404,"d":"330.8"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":330.34517576752273,"d":"330.3"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":330.01923119444973,"d":"330.0"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":329.77501888828266,"d":"329.8"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":329.5919979611405,"d":"329.6"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":329.4548100010605,"d":"329.5"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":329.3519627318555,"d":"329.4"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":329.2748518510418,"d":"329.3"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":329.2170325071823,"d":"329.2"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":329.17367576931775,"d":"329.2"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":329.1411625857629,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":329.11678015579724,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":329.0984947156374,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AJ4,'Retention Rates'!AK4))","v":{"v":329.08478141300947,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AK4,'Retention Rates'!AL4))","v":{"v":329.0744968733526,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AL4,'Retention Rates'!AM4))","v":{"v":329.0667837145884,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AM4,'Retention Rates'!AN4))","v":{"v":329.06099898387356,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AN4,'Retention Rates'!AO4))","v":{"v":329.0566605136621,"d":"329.1"}},{"$f":"$C$90*(AVERAGE('Retention Rates'!AO4,'Retention Rates'!AP4))","v":{"v":329.05340670477915,"d":"329.1"}}]
["Cohort 2",null,null,{"$f":"$D$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":1219.12875,"d":"1,219.1"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":1002.39475,"d":"1,002.4"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":869.3065281250001,"d":"869.3"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":783.0055468457032,"d":"783.0"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":724.8339747332994,"d":"724.8"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":684.511784083579,"d":"684.5"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":655.9864488463724,"d":"656.0"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":635.5020478571053,"d":"635.5"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":620.6282319288331,"d":"620.6"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":609.7392661520933,"d":"609.7"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":601.7187430398781,"d":"601.7"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":595.7840885542885,"d":"595.8"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":591.3778915215315,"d":"591.4"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":588.0981818515572,"d":"588.1"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":585.6523193971557,"d":"585.7"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":583.825707284584,"d":"583.8"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":582.4601081704545,"d":"582.5"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":581.4383533632782,"d":"581.4"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":580.6734089602455,"d":"580.7"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":580.1004708329106,"d":"580.1"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":579.6711998680702,"d":"579.7"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":579.3494897494714,"d":"579.3"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":579.1083438018641,"d":"579.1"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":578.9275611575505,"d":"578.9"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":578.7920173648312,"d":"578.8"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":578.6903838070693,"d":"578.7"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":578.6141722967341,"d":"578.6"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":578.5570213451965,"d":"578.6"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":578.5141624516347,"d":"578.5"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":578.4820207112648,"d":"578.5"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AJ4,'Retention Rates'!AK4))","v":{"v":578.4579157726456,"d":"578.5"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AK4,'Retention Rates'!AL4))","v":{"v":578.439837837382,"d":"578.4"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AL4,'Retention Rates'!AM4))","v":{"v":578.4262798183098,"d":"578.4"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AM4,'Retention Rates'!AN4))","v":{"v":578.4161115472089,"d":"578.4"}},{"$f":"$D$90*(AVERAGE('Retention Rates'!AN4,'Retention Rates'!AO4))","v":{"v":578.4084854806816,"d":"578.4"}}]
["Cohort 3",{"$nulls":3},{"$f":"$E$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":1655.6919475609757,"d":"1,655.7"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":1361.3467124390245,"d":"1,361.3"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":1180.6003414969512,"d":"1,180.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":1063.3954607403107,"d":"1,063.4"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":984.3929734940132,"d":"984.4"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":929.6316315383251,"d":"929.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":890.8915330428049,"d":"890.9"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":863.0717824475216,"d":"863.1"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":842.8717360931522,"d":"842.9"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":828.0834924775248,"d":"828.1"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":817.1908648267362,"d":"817.2"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":809.1310437099368,"d":"809.1"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":803.1470121246733,"d":"803.1"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":798.6928567363155,"d":"798.7"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":795.3711445950883,"d":"795.4"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":792.890432885105,"d":"792.9"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":791.0358203539342,"d":"791.0"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":789.6481808559538,"d":"789.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":788.6093141337695,"d":"788.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":787.8312100624158,"d":"787.8"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":787.2482195621853,"d":"787.2"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":786.8113068465983,"d":"786.8"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":786.4838078817511,"d":"786.5"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":786.2382879820286,"d":"786.2"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":786.0542067140352,"d":"786.1"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":785.9161787467772,"d":"785.9"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":785.8126763201684,"d":"785.8"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":785.7350599320256,"d":"785.7"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":785.6768535080103,"d":"785.7"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":785.6332019898987,"d":"785.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AJ4,'Retention Rates'!AK4))","v":{"v":785.6004652073658,"d":"785.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AK4,'Retention Rates'!AL4))","v":{"v":785.5759136644344,"d":"785.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AL4,'Retention Rates'!AM4))","v":{"v":785.5575005944427,"d":"785.6"}},{"$f":"$E$90*(AVERAGE('Retention Rates'!AM4,'Retention Rates'!AN4))","v":{"v":785.5436911222419,"d":"785.5"}}]
["Cohort 4",{"$nulls":4},{"$f":"$F$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":2044.0737442180293,"d":"2,044.1"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":1680.6828563570461,"d":"1,680.7"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":1457.5381392799115,"d":"1,457.5"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":1312.8400752458524,"d":"1,312.8"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":1215.3056817580027,"d":"1,215.3"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":1147.698768856927,"d":"1,147.7"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":1099.871261874263,"d":"1,099.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":1065.5257292730553,"d":"1,065.5"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":1040.587283177585,"d":"1,040.6"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":1022.3301064471349,"d":"1,022.3"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":1008.8823547567799,"d":"1,008.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":998.9319115283683,"d":"998.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":991.5441834754371,"d":"991.5"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":986.0452003491246,"d":"986.0"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":981.9443018796145,"d":"981.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":978.881680429519,"d":"978.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":976.5920245631311,"d":"976.6"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":974.8788813250787,"d":"974.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":973.5963237855033,"d":"973.6"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":972.6356969582326,"d":"972.6"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":971.915952215616,"d":"971.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":971.376551264997,"d":"971.4"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":970.972229654151,"d":"971.0"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":970.6691172415763,"d":"970.7"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":970.4418553482863,"d":"970.4"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":970.2714496491732,"d":"970.3"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":970.1436682747421,"d":"970.1"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":970.0478451227617,"d":"970.0"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":969.9759850021337,"d":"970.0"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":969.9220939856324,"d":"969.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AJ4,'Retention Rates'!AK4))","v":{"v":969.881678014688,"d":"969.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AK4,'Retention Rates'!AL4))","v":{"v":969.8513673253354,"d":"969.9"}},{"$f":"$F$90*(AVERAGE('Retention Rates'!AL4,'Retention Rates'!AM4))","v":{"v":969.8286350332711,"d":"969.8"}}]
["Cohort 5",{"$nulls":5},{"$f":"$G$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":2407.332030041348,"d":"2,407.3"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":1979.3618913673304,"d":"1,979.4"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":1716.5614780878166,"d":"1,716.6"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":1546.1487005549677,"d":"1,546.1"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":1431.281186533951,"d":"1,431.3"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":1351.659652653706,"d":"1,351.7"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":1295.332580402974,"d":"1,295.3"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":1254.8834033839978,"d":"1,254.9"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":1225.5130735537243,"d":"1,225.5"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":1204.0113608852553,"d":"1,204.0"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":1188.1737701584987,"d":"1,188.2"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":1176.455004744765,"d":"1,176.5"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":1167.754382068424,"d":"1,167.8"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":1161.278158668914,"d":"1,161.3"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":1156.4484776138522,"d":"1,156.4"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":1152.8415888048933,"d":"1,152.8"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":1150.1450315400102,"d":"1,150.1"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":1148.1274406381763,"d":"1,148.1"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":1146.6169560707165,"d":"1,146.6"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":1145.4856134580798,"d":"1,145.5"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":1144.6379607854421,"d":"1,144.6"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":1144.0027013242154,"d":"1,144.0"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":1143.5265265448165,"d":"1,143.5"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":1143.1695471444607,"d":"1,143.2"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":1142.9018978796178,"d":"1,142.9"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":1142.7012088884615,"d":"1,142.7"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":1142.5507191146062,"d":"1,142.6"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":1142.4378669517944,"d":"1,142.4"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":1142.3532363602808,"d":"1,142.4"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":1142.2897682146124,"d":"1,142.3"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AJ4,'Retention Rates'!AK4))","v":{"v":1142.2421698040093,"d":"1,142.2"}},{"$f":"$G$90*(AVERAGE('Retention Rates'!AK4,'Retention Rates'!AL4))","v":{"v":1142.2064725139594,"d":"1,142.2"}}]
["Cohort 6",{"$nulls":6},{"$f":"$H$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":2759.484101155312,"d":"2,759.5"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":2268.909149838812,"d":"2,268.9"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":1967.665468796024,"d":"1,967.7"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":1772.3241762915843,"d":"1,772.3"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":1640.653482459298,"d":"1,640.7"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":1549.3846611624028,"d":"1,549.4"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":1484.8178883197502,"d":"1,484.8"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":1438.4516789660847,"d":"1,438.5"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":1404.784965276019,"d":"1,404.8"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":1380.1379147172179,"d":"1,380.1"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":1361.9835516024882,"d":"1,362.0"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":1348.5505284711458,"d":"1,348.6"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":1338.577151452147,"d":"1,338.6"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":1331.1535658048565,"d":"1,331.2"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":1325.6173838744955,"d":"1,325.6"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":1321.4828680707963,"d":"1,321.5"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":1318.3918499613535,"d":"1,318.4"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":1316.079119541632,"d":"1,316.1"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":1314.3476765595544,"d":"1,314.3"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":1313.0508376052385,"d":"1,313.1"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":1312.0791876440965,"d":"1,312.1"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":1311.3510004387222,"d":"1,311.4"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":1310.8051693208188,"d":"1,310.8"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":1310.3959698554236,"d":"1,310.4"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":1310.0891680176198,"d":"1,310.1"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":1309.8591216121129,"d":"1,309.9"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":1309.6866177226793,"d":"1,309.7"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":1309.557257191945,"d":"1,309.6"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":1309.4602465723717,"d":"1,309.5"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":1309.3874941075198,"d":"1,309.4"}},{"$f":"$H$90*(AVERAGE('Retention Rates'!AJ4,'Retention Rates'!AK4))","v":{"v":1309.3329328522964,"d":"1,309.3"}}]
["Cohort 7",{"$nulls":7},{"$f":"$I$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":3109.5993841724253,"d":"3,109.6"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":2556.781715875105,"d":"2,556.8"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":2217.317116436282,"d":"2,217.3"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":1997.1914912801387,"d":"1,997.2"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":1848.8148043903639,"d":"1,848.8"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":1745.9660616198782,"d":"1,746.0"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":1673.2072452217499,"d":"1,673.2"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":1620.9582266489651,"d":"1,621.0"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":1583.019978657644,"d":"1,583.0"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":1555.2457823115856,"d":"1,555.2"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":1534.7880466290458,"d":"1,534.8"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":1519.650680757176,"d":"1,519.7"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":1508.4119107916547,"d":"1,508.4"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":1500.0464422798043,"d":"1,500.0"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":1493.8078457558709,"d":"1,493.8"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":1489.1487546628468,"d":"1,489.1"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":1485.6655572037403,"d":"1,485.7"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":1483.0593943032504,"d":"1,483.1"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":1481.1082708927026,"d":"1,481.1"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":1479.6468927995934,"d":"1,479.6"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":1478.5519627293193,"d":"1,478.6"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":1477.731385258173,"d":"1,477.7"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":1477.1163006822615,"d":"1,477.1"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":1476.6551831838622,"d":"1,476.7"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":1476.3094552249665,"d":"1,476.3"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":1476.0502212034348,"d":"1,476.1"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":1475.8558305243491,"d":"1,475.9"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":1475.7100571073036,"d":"1,475.7"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":1475.6007380636618,"d":"1,475.6"}},{"$f":"$I$90*(AVERAGE('Retention Rates'!AI4,'Retention Rates'!AJ4))","v":{"v":1475.5187549785608,"d":"1,475.5"}}]
["Cohort 8",{"$nulls":8},{"$f":"$J$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":3463.8679779674712,"d":"3,463.9"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":2848.0692263288097,"d":"2,848.1"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":2469.930305400694,"d":"2,469.9"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":2224.7263386166064,"d":"2,224.7"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":2059.4454805709065,"d":"2,059.4"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":1944.8794472515663,"d":"1,944.9"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":1863.8314075847572,"d":"1,863.8"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":1805.6297938220048,"d":"1,805.6"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":1763.3693396213105,"d":"1,763.4"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":1732.430901111651,"d":"1,732.4"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":1709.6424686553169,"d":"1,709.6"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":1692.7805419450044,"d":"1,692.8"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":1680.2613680625232,"d":"1,680.3"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":1670.942843417071,"d":"1,670.9"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":1663.9934997695568,"d":"1,664.0"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":1658.8036105106053,"d":"1,658.8"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":1654.9235813978687,"d":"1,654.9"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":1652.0205051166208,"d":"1,652.0"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":1649.8470952757073,"d":"1,649.8"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":1648.219226166204,"d":"1,648.2"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":1646.9995535524774,"d":"1,647.0"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":1646.085489818026,"d":"1,646.1"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":1645.4003302514636,"d":"1,645.4"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":1644.8866788322757,"d":"1,644.9"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":1644.5015629835907,"d":"1,644.5"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":1644.2127951022505,"d":"1,644.2"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":1643.996257997205,"d":"1,644.0"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":1643.833876992786,"d":"1,643.8"}},{"$f":"$J$90*(AVERAGE('Retention Rates'!AH4,'Retention Rates'!AI4))","v":{"v":1643.7121035139962,"d":"1,643.7"}}]
["Cohort 9",{"$nulls":9},{"$f":"$K$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":3826.7120165576293,"d":"3,826.7"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":3146.407658058495,"d":"3,146.4"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":2728.6582629176205,"d":"2,728.7"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":2457.7689068080217,"d":"2,457.8"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":2275.1746943226017,"d":"2,275.2"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":2148.6077410838952,"d":"2,148.6"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":2059.069828760399,"d":"2,059.1"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":1994.7715309656721,"d":"1,994.8"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":1948.0842469976865,"d":"1,948.1"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":1913.9049725070017,"d":"1,913.9"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":1888.7294263043616,"d":"1,888.7"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":1870.1011939424202,"d":"1,870.1"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":1856.270622616322,"d":"1,856.3"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":1845.9759721088094,"d":"1,846.0"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":1838.298676954294,"d":"1,838.3"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":1832.5651410002224,"d":"1,832.6"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":1828.2786745053259,"d":"1,828.3"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":1825.0714977419225,"d":"1,825.1"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":1822.6704207932542,"d":"1,822.7"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":1820.8720305767845,"d":"1,820.9"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":1819.5245958948333,"d":"1,819.5"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":1818.5147829635166,"d":"1,818.5"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":1817.7578521672792,"d":"1,817.8"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":1817.1903951883671,"d":"1,817.2"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":1816.7649380244961,"d":"1,816.8"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":1816.4459213851355,"d":"1,816.4"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":1816.206701776542,"d":"1,816.2"}},{"$f":"$K$90*(AVERAGE('Retention Rates'!AG4,'Retention Rates'!AH4))","v":{"v":1816.0273111805889,"d":"1,816.0"}}]
["Cohort 10",{"$nulls":10},{"$f":"$L$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":4201.414347927983,"d":"4,201.4"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":3454.4962416296744,"d":"3,454.5"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":2995.8418419808695,"d":"2,995.8"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":2698.427659116999,"d":"2,698.4"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":2497.9542655442688,"d":"2,498.0"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":2358.9941841454643,"d":"2,359.0"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":2260.688937267269,"d":"2,260.7"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":2190.0947065717687,"d":"2,190.1"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":2138.835917334387,"d":"2,138.8"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":2101.3098914339303,"d":"2,101.3"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":2073.669216991999,"d":"2,073.7"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":2053.216953434314,"d":"2,053.2"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":2038.0321262097707,"d":"2,038.0"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":2026.7294485684895,"d":"2,026.7"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":2018.3004113490977,"d":"2,018.3"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":2012.005461502449,"d":"2,012.0"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":2007.2992746361138,"d":"2,007.3"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":2003.7780589261777,"d":"2,003.8"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":2001.1418743638262,"d":"2,001.1"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":1999.1673901523266,"d":"1,999.2"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":1997.68801794424,"d":"1,997.7"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":1996.5793265872737,"d":"1,996.6"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":1995.748278968864,"d":"1,995.7"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":1995.1252579830366,"d":"1,995.1"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":1994.6581410886943,"d":"1,994.7"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":1994.3078871160833,"d":"1,994.3"}},{"$f":"$L$90*(AVERAGE('Retention Rates'!AF4,'Retention Rates'!AG4))","v":{"v":1994.045243705369,"d":"1,994.0"}}]
["Cohort 11",{"$nulls":11},{"$f":"$M$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":4590.4903763605735,"d":"4,590.5"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":3774.403198340916,"d":"3,774.4"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":3273.27466558822,"d":"3,273.3"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":2948.318155430383,"d":"2,948.3"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":2729.279729866426,"d":"2,729.3"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":2577.451116086858,"d":"2,577.5"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":2470.0422169948984,"d":"2,470.0"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":2392.910539469665,"d":"2,392.9"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":2336.9048806100145,"d":"2,336.9"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":2295.903720882919,"d":"2,295.9"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":2265.7033551217137,"d":"2,265.7"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":2243.357089968731,"d":"2,243.4"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":2226.7660571715637,"d":"2,226.8"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":2214.4166841645915,"d":"2,214.4"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":2205.2070678227315,"d":"2,205.2"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":2198.3291680733378,"d":"2,198.3"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":2193.1871602325923,"d":"2,193.2"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":2189.3398589452236,"d":"2,189.3"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":2186.4595479685754,"d":"2,186.5"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":2184.3022147420547,"d":"2,184.3"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":2182.6858438436157,"d":"2,182.7"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":2181.4744810540783,"d":"2,181.5"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":2180.5664734693255,"d":"2,180.6"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":2179.885757024131,"d":"2,179.9"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":2179.3753823192005,"d":"2,179.4"}},{"$f":"$M$90*(AVERAGE('Retention Rates'!AE4,'Retention Rates'!AF4))","v":{"v":2178.9926927395964,"d":"2,179.0"}}]
["Cohort 12",{"$nulls":12},{"$f":"$N$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":4995.916835861948,"d":"4,995.9"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":4107.753842819824,"d":"4,107.8"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":3562.3662549048945,"d":"3,562.4"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":3208.709985766261,"d":"3,208.7"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":2970.326356075865,"d":"2,970.3"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":2805.0884260165717,"d":"2,805.1"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":2688.1933051688625,"d":"2,688.2"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":2604.2494528277325,"d":"2,604.2"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":2543.2974431162343,"d":"2,543.3"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":2498.6751114313,"d":"2,498.7"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":2465.8074865403805,"d":"2,465.8"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":2441.4876267556115,"d":"2,441.5"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":2423.4312943640775,"d":"2,423.4"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":2409.991239934253,"d":"2,410.0"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":2399.9682416134056,"d":"2,400.0"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":2392.482894224308,"d":"2,392.5"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":2386.8867505804824,"d":"2,386.9"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":2382.699660379144,"d":"2,382.7"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":2379.564963882478,"d":"2,379.6"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":2377.2170976409016,"d":"2,377.2"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":2375.4579708543397,"d":"2,375.5"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":2374.1396219943244,"d":"2,374.1"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":2373.1514202973735,"d":"2,373.2"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":2372.410583813649,"d":"2,372.4"}},{"$f":"$N$90*(AVERAGE('Retention Rates'!AD4,'Retention Rates'!AE4))","v":{"v":2371.855133443011,"d":"2,371.9"}}]
["Cohort 13",{"$nulls":13},{"$f":"$O$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":5419.277616683277,"d":"5,419.3"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":4455.850484828473,"d":"4,455.9"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":3864.2460116738816,"d":"3,864.2"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":3480.620429761638,"d":"3,480.6"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":3222.0358473899837,"d":"3,222.0"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":3042.7954306221354,"d":"3,042.8"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":2915.9944584037535,"d":"2,916.0"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":2824.937089957394,"d":"2,824.9"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":2758.81992412503,"d":"2,758.8"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":2710.4162354229825,"d":"2,710.4"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":2674.7633633402606,"d":"2,674.8"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":2648.382605592972,"d":"2,648.4"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":2628.7961550607242,"d":"2,628.8"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":2614.217172156981,"d":"2,614.2"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":2603.34481133978,"d":"2,603.3"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":2595.225145442292,"d":"2,595.2"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":2589.1547769823856,"d":"2,589.2"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":2584.6128670682206,"d":"2,584.6"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":2581.2125321311905,"d":"2,581.2"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":2578.665704514164,"d":"2,578.7"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":2576.757506933514,"d":"2,576.8"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":2575.327439399808,"d":"2,575.3"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":2574.2554961483484,"d":"2,574.3"}},{"$f":"$O$90*(AVERAGE('Retention Rates'!AC4,'Retention Rates'!AD4))","v":{"v":2573.451880174389,"d":"2,573.5"}}]
["Cohort 14",{"$nulls":14},{"$f":"$P$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":5861.859752072756,"d":"5,861.9"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":4819.751351704266,"d":"4,819.8"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":4179.831662102991,"d":"4,179.8"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":3764.876105747278,"d":"3,764.9"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":3485.1734104573034,"d":"3,485.2"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":3291.2947684475885,"d":"3,291.3"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":3154.138201069972,"d":"3,154.1"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":3055.6443498632775,"d":"3,055.6"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":2984.127520365427,"d":"2,984.1"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":2931.7707941145127,"d":"2,931.8"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":2893.2062195180533,"d":"2,893.2"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":2864.670995267509,"d":"2,864.7"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":2843.4849564295105,"d":"2,843.5"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":2827.715335613903,"d":"2,827.7"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":2815.9550496879397,"d":"2,816.0"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":2807.172266060425,"d":"2,807.2"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":2800.6061421095446,"d":"2,800.6"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":2795.6933030179607,"d":"2,795.7"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":2792.015269169025,"d":"2,792.0"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":2789.2604469658304,"d":"2,789.3"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":2787.19641050411,"d":"2,787.2"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":2785.6495520643857,"d":"2,785.6"}},{"$f":"$P$90*(AVERAGE('Retention Rates'!AB4,'Retention Rates'!AC4))","v":{"v":2784.490065238523,"d":"2,784.5"}}]
["Cohort 15",{"$nulls":15},{"$f":"$Q$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":6324.7184661408755,"d":"6,324.7"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":5200.324072160275,"d":"5,200.3"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":4509.875639606564,"d":"4,509.9"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":4062.1547488120127,"d":"4,062.2"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":3760.366429617862,"d":"3,760.4"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":3551.178922722024,"d":"3,551.2"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":3403.1923261237403,"d":"3,403.2"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":3296.9212951069985,"d":"3,296.9"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":3219.7574202795668,"d":"3,219.8"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":3163.2665509392095,"d":"3,163.3"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":3121.656876295792,"d":"3,121.7"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":3090.8684802259145,"d":"3,090.9"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":3068.009569107189,"d":"3,068.0"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":3050.9947621696383,"d":"3,051.0"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":3038.305871491772,"d":"3,038.3"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":3028.829589877662,"d":"3,028.8"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":3021.74499775851,"d":"3,021.7"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":3016.444235638992,"d":"3,016.4"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":3012.475780304449,"d":"3,012.5"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":3009.5034343943785,"d":"3,009.5"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":3007.2764194065817,"d":"3,007.3"}},{"$f":"$Q$90*(AVERAGE('Retention Rates'!AA4,'Retention Rates'!AB4))","v":{"v":3005.6074193704117,"d":"3,005.6"}}]
["Cohort 16",{"$nulls":16},{"$f":"$R$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":6808.722429516315,"d":"6,808.7"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":5598.282886491193,"d":"5,598.3"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":4854.997354602328,"d":"4,855.0"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":4373.014276994146,"d":"4,373.0"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":4048.131373689676,"d":"4,048.1"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":3822.935631333518,"d":"3,822.9"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":3663.6242461832285,"d":"3,663.6"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":3549.2207424754956,"d":"3,549.2"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":3466.1518425555128,"d":"3,466.2"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":3405.3379658272966,"d":"3,405.3"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":3360.5440787086527,"d":"3,360.5"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":3327.399576860539,"d":"3,327.4"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":3302.791369921116,"d":"3,302.8"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":3284.474491747046,"d":"3,284.5"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":3270.8145739140896,"d":"3,270.8"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":3260.6131125336633,"d":"3,260.6"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":3252.9863665332086,"d":"3,253.0"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":3247.2799595002457,"d":"3,247.3"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":3243.0078150575346,"d":"3,243.0"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":3239.8080080820114,"d":"3,239.8"}},{"$f":"$R$90*(AVERAGE('Retention Rates'!Z4,'Retention Rates'!AA4))","v":{"v":3237.4105690529927,"d":"3,237.4"}}]
["Cohort 17",{"$nulls":17},{"$f":"$S$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":7314.585997075258,"d":"7,314.6"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":6014.215153150768,"d":"6,014.2"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":5215.706181803385,"d":"5,215.7"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":4697.913496494801,"d":"4,697.9"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":4348.8929629365175,"d":"4,348.9"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":4106.965987547049,"d":"4,107.0"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":3935.8183399438326,"d":"3,935.8"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":3812.915067722119,"d":"3,812.9"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":3723.6744475562714,"d":"3,723.7"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":3658.3423186952523,"d":"3,658.3"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":3610.220407005591,"d":"3,610.2"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":3574.613387978459,"d":"3,574.6"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":3548.1768798441385,"d":"3,548.2"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":3528.499123555915,"d":"3,528.5"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":3513.8243229987656,"d":"3,513.8"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":3502.864929759369,"d":"3,502.9"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":3494.6715439846257,"d":"3,494.7"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":3488.5411714501283,"d":"3,488.5"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":3483.9516220535083,"d":"3,484.0"}},{"$f":"$S$90*(AVERAGE('Retention Rates'!Y4,'Retention Rates'!Z4))","v":{"v":3480.514080937859,"d":"3,480.5"}}]
["Cohort 18",{"$nulls":18},{"$f":"$T$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":7842.892663896803,"d":"7,842.9"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":6448.600634759593,"d":"6,448.6"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":5592.418185617526,"d":"5,592.4"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":5037.227166652144,"d":"5,037.2"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":4662.998114824996,"d":"4,663.0"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":4403.597609965324,"d":"4,403.6"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":4220.0885733134655,"d":"4,220.1"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":4088.3084325834216,"d":"4,088.3"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":3992.6222781653605,"d":"3,992.6"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":3922.571440788409,"d":"3,922.6"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":3870.9738536776076,"d":"3,871.0"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":3832.7950656473913,"d":"3,832.8"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":3804.4491420655763,"d":"3,804.4"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":3783.350131062552,"d":"3,783.4"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":3767.6154215820925,"d":"3,767.6"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":3755.864470144459,"d":"3,755.9"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":3747.079305104236,"d":"3,747.1"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":3740.506157451452,"d":"3,740.5"}},{"$f":"$T$90*(AVERAGE('Retention Rates'!X4,'Retention Rates'!Y4))","v":{"v":3735.5851211402055,"d":"3,735.6"}}]
["Cohort 19",{"$nulls":19},{"$f":"$U$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":8394.1124623347,"d":"8,394.1"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":6901.8258023640865,"d":"6,901.8"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":5985.468525225881,"d":"5,985.5"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":5391.257173497642,"d":"5,391.3"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":4990.726287467491,"d":"4,990.7"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":4713.094410570606,"d":"4,713.1"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":4516.687860395399,"d":"4,516.7"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":4375.645853447842,"d":"4,375.6"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":4273.234616204866,"d":"4,273.2"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":4198.260415712532,"d":"4,198.3"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":4143.036410035783,"d":"4,143.0"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":4102.174313085696,"d":"4,102.2"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":4071.83616100441,"d":"4,071.8"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":4049.254254201235,"d":"4,049.3"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":4032.413666601568,"d":"4,032.4"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":4019.8368263802304,"d":"4,019.8"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":4010.4342160796627,"d":"4,010.4"}},{"$f":"$U$90*(AVERAGE('Retention Rates'!W4,'Retention Rates'!X4))","v":{"v":4003.3990897565664,"d":"4,003.4"}}]
["Cohort 20",{"$nulls":20},{"$f":"$V$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":8968.615097631315,"d":"8,968.6"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":7374.194635830191,"d":"7,374.2"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":6395.12082100544,"d":"6,395.1"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":5760.240966320774,"d":"5,760.2"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":5332.297289411953,"d":"5,332.3"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":5035.663970059382,"d":"5,035.7"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":4825.815131474117,"d":"4,825.8"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":4675.120048630509,"d":"4,675.1"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":4565.699669450959,"d":"4,565.7"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":4485.594149125185,"d":"4,485.6"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":4426.590549484775,"d":"4,426.6"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":4382.931803992403,"d":"4,382.9"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":4350.517274164341,"d":"4,350.5"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":4326.3898358917395,"d":"4,326.4"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":4308.396659260252,"d":"4,308.4"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":4294.959045742954,"d":"4,295.0"}},{"$f":"$V$90*(AVERAGE('Retention Rates'!V4,'Retention Rates'!W4))","v":{"v":4284.912910064262,"d":"4,284.9"}}]
["Cohort 21",{"$nulls":21},{"$f":"$W$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":9566.680039217237,"d":"9,566.7"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":7865.936921134172,"d":"7,865.9"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":6821.574350186291,"d":"6,821.6"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":6144.358038972639,"d":"6,144.4"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":5687.877279432173,"d":"5,687.9"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":5371.463203866986,"d":"5,371.5"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":5147.6207629223645,"d":"5,147.6"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":4986.876698721318,"d":"4,986.9"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":4870.159708864427,"d":"4,870.2"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":4784.712415833189,"d":"4,784.7"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":4721.774208230662,"d":"4,721.8"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":4675.204114131133,"d":"4,675.2"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":4640.628047245552,"d":"4,640.6"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":4614.891690003406,"d":"4,614.9"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":4595.698652745288,"d":"4,595.7"}},{"$f":"$W$90*(AVERAGE('Retention Rates'!U4,'Retention Rates'!V4))","v":{"v":4581.3649626926735,"d":"4,581.4"}}]
["Cohort 22",{"$nulls":22},{"$f":"$X$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":10188.50441178914,"d":"10,188.5"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":8377.21473858218,"d":"8,377.2"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":7264.969673628533,"d":"7,265.0"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":6543.734998040866,"d":"6,543.7"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":6057.583458174437,"d":"6,057.6"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":5720.602792820035,"d":"5,720.6"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":5482.210823217117,"d":"5,482.2"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":5311.018560011114,"d":"5,311.0"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":5186.715085742838,"d":"5,186.7"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":5095.713806463569,"d":"5,095.7"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":5028.684680037291,"d":"5,028.7"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":4979.087577673104,"d":"4,979.1"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":4942.26410196764,"d":"4,942.3"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":4914.854907949436,"d":"4,914.9"}},{"$f":"$X$90*(AVERAGE('Retention Rates'!T4,'Retention Rates'!U4))","v":{"v":4894.4143429908145,"d":"4,894.4"}}]
["Cohort 23",{"$nulls":23},{"$f":"$Y$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":10834.209284317925,"d":"10,834.2"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":8908.127633772516,"d":"8,908.1"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":7725.393120234477,"d":"7,725.4"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":6958.449602068815,"d":"6,958.4"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":6441.48780729236,"d":"6,441.5"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":6083.15071426487,"d":"6,083.2"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":5829.650456916968,"d":"5,829.7"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":5647.608742798087,"d":"5,647.6"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":5515.427433298724,"d":"5,515.4"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":5418.658872869832,"d":"5,418.7"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":5347.381720257814,"d":"5,347.4"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":5294.641360614098,"d":"5,294.6"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":5255.484166756739,"d":"5,255.5"}},{"$f":"$Y$90*(AVERAGE('Retention Rates'!S4,'Retention Rates'!T4))","v":{"v":5226.3378924552735,"d":"5,226.3"}}]
["Cohort 24",{"$nulls":24},{"$f":"$Z$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":11503.844788862743,"d":"11,503.8"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":9458.716826398255,"d":"9,458.7"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":8202.880436947407,"d":"8,202.9"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":7388.5340491983025,"d":"7,388.5"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":6839.620132841864,"d":"6,839.6"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":6459.135116159814,"d":"6,459.1"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":6189.966638983714,"d":"6,190.0"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":5996.673379700514,"d":"5,996.7"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":5856.3222725209325,"d":"5,856.3"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":5753.572688273286,"d":"5,753.6"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":5677.890072299862,"d":"5,677.9"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":5621.889962321527,"d":"5,621.9"}},{"$f":"$Z$90*(AVERAGE('Retention Rates'!R4,'Retention Rates'!S4))","v":{"v":5580.31255979207,"d":"5,580.3"}}]
["Cohort 25",{"$nulls":25},{"$f":"$AA$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":12197.394385837308,"d":"12,197.4"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":10028.968717244008,"d":"10,029.0"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":8697.419830123436,"d":"8,697.4"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":7833.97771660725,"d":"7,834.0"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":7251.970601198673,"d":"7,252.0"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":6848.546711920726,"d":"6,848.5"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":6563.150469828633,"d":"6,563.2"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":6358.203849035935,"d":"6,358.2"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":6209.391183516001,"d":"6,209.4"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":6100.446980508089,"d":"6,100.4"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":6020.201572809836,"d":"6,020.2"}},{"$f":"$AA$90*(AVERAGE('Retention Rates'!Q4,'Retention Rates'!R4))","v":{"v":5960.825299955623,"d":"5,960.8"}}]
["Cohort 26",{"$nulls":26},{"$f":"$AB$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":12914.778510617683,"d":"12,914.8"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":10618.817886507873,"d":"10,618.8"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":9208.954565765443,"d":"9,209.0"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":8294.729502603672,"d":"8,294.7"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":7678.491907151903,"d":"7,678.5"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":7251.340827904499,"d":"7,251.3"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":6949.159137472178,"d":"6,949.2"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":6732.158675708758,"d":"6,732.2"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":6574.5936619058,"d":"6,574.6"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":6459.241955848264,"d":"6,459.2"}},{"$f":"$AB$90*(AVERAGE('Retention Rates'!P4,'Retention Rates'!Q4))","v":{"v":6374.276951509265,"d":"6,374.3"}}]
["Cohort 27",{"$nulls":27},{"$f":"$AC$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":13655.857777098154,"d":"13,655.9"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":11228.149727836259,"d":"11,228.1"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":9737.385253836377,"d":"9,737.4"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":8770.699884162266,"d":"8,770.7"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":8119.101178580763,"d":"8,119.1"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":7667.43920212945,"d":"7,667.4"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":7347.917641307149,"d":"7,347.9"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":7118.465201145698,"d":"7,118.5"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":6951.858749678433,"d":"6,951.9"}},{"$f":"$AC$90*(AVERAGE('Retention Rates'!O4,'Retention Rates'!P4))","v":{"v":6829.887901245198,"d":"6,829.9"}}]
["Cohort 28",{"$nulls":28},{"$f":"$AD$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":14420.435869977573,"d":"14,420.4"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":11856.802826426003,"d":"11,856.8"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":10282.57191062012,"d":"10,282.6"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":9261.762774543035,"d":"9,261.8"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":8573.681696065725,"d":"8,573.7"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":8096.731608225287,"d":"8,096.7"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":7759.320348374554,"d":"7,759.3"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":7517.021090974029,"d":"7,517.0"}},{"$f":"$AD$90*(AVERAGE('Retention Rates'!N4,'Retention Rates'!O4))","v":{"v":7341.086507579535,"d":"7,341.1"}}]
["Cohort 29",{"$nulls":29},{"$f":"$AE$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":15208.262224623262,"d":"15,208.3"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":12504.571162468015,"d":"12,504.6"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":10844.33586961331,"d":"10,844.3"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":9767.757244478064,"d":"9,767.8"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":9042.084486203748,"d":"9,042.1"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":8539.077360112922,"d":"8,539.1"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":8183.232435339617,"d":"8,183.2"}},{"$f":"$AE$90*(AVERAGE('Retention Rates'!M4,'Retention Rates'!N4))","v":{"v":7927.695731969194,"d":"7,927.7"}}]
["Cohort 30",{"$nulls":30},{"$f":"$AF$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":16019.034568270474,"d":"16,019.0"}},{"$f":"$AF$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":13171.206200577944,"d":"13,171.2"}},{"$f":"$AF$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":11422.461593541751,"d":"11,422.5"}},{"$f":"$AF$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":10288.489154298793,"d":"10,288.5"}},{"$f":"$AF$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":9524.129832480457,"d":"9,524.1"}},{"$f":"$AF$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":8994.3067388275,"d":"8,994.3"}},{"$f":"$AF$90*(AVERAGE('Retention Rates'!L4,'Retention Rates'!M4))","v":{"v":8619.491255855486,"d":"8,619.5"}}]
["Cohort 31",{"$nulls":31},{"$f":"$AG$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":16852.401377001814,"d":"16,852.4"}},{"$f":"$AG$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":13856.418909979267,"d":"13,856.4"}},{"$f":"$AG$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":12016.698426323237,"d":"12,016.7"}},{"$f":"$AG$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":10823.73273197157,"d":"10,823.7"}},{"$f":"$AG$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":10019.608736069222,"d":"10,019.6"}},{"$f":"$AG$90*(AVERAGE('Retention Rates'!K4,'Retention Rates'!L4))","v":{"v":9462.222372053873,"d":"9,462.2"}}]
["Cohort 32",{"$nulls":32},{"$f":"$AH$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":17707.964287969426,"d":"17,708.0"}},{"$f":"$AH$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":14559.881747885973,"d":"14,559.9"}},{"$f":"$AH$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":12626.762313115978,"d":"12,626.8"}},{"$f":"$AH$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":11373.232122387142,"d":"11,373.2"}},{"$f":"$AH$90*(AVERAGE('Retention Rates'!J4,'Retention Rates'!K4))","v":{"v":10528.284350019798,"d":"10,528.3"}}]
["Cohort 33",{"$nulls":33},{"$f":"$AI$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":18585.28049464626,"d":"18,585.3"}},{"$f":"$AI$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":15281.23062893137,"d":"15,281.2"}},{"$f":"$AI$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":13252.33750826582,"d":"13,252.3"}},{"$f":"$AI$90*(AVERAGE('Retention Rates'!I4,'Retention Rates'!J4))","v":{"v":11936.702925750275,"d":"11,936.7"}}]
["Cohort 34",{"$nulls":34},{"$f":"$AJ$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":19483.865143772062,"d":"19,483.9"}},{"$f":"$AJ$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":16020.066895990363,"d":"16,020.1"}},{"$f":"$AJ$90*(AVERAGE('Retention Rates'!H4,'Retention Rates'!I4))","v":{"v":13893.078284461913,"d":"13,893.1"}}]
["Cohort 35",{"$nulls":35},{"$f":"$AK$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":20403.193745541423,"d":"20,403.2"}},{"$f":"$AK$90*(AVERAGE('Retention Rates'!G4,'Retention Rates'!H4))","v":{"v":16775.959301889612,"d":"16,776.0"}}]
["Cohort 36",{"$nulls":36},{"$f":"$AL$90*(AVERAGE('Retention Rates'!F4,'Retention Rates'!G4))","v":{"v":21342.704603044607,"d":"21,342.7"}}]
["Referrals Remaining after each month",null,{"$f":"SUM(C93:C128)","v":{"v":693.5625,"d":"693.6"}},{"$f":"SUM(D93:D128)","v":{"v":1789.3912500000001,"d":"1,789.4"}},{"v":3152.635291310976,"d":"3,152.6"},{"v":4720.178939371897,"d":"4,720.2"},{"v":6463.978914601965,"d":"6,464.0"},{"v":8374.032407778834,"d":"8,374.0"},{"v":10450.005618602483,"d":"10,450.0"},{"v":12696.924820703774,"d":"12,696.9"},{"v":15122.871551510623,"d":"15,122.9"},{"v":17737.708959629468,"d":"17,737.7"},{"v":20552.35786598454,"d":"20,552.4"},{"v":23578.374778880177,"d":"23,578.4"},{"v":26827.699940602128,"d":"26,827.7"},{"v":30312.50303425196,"d":"30,312.5"},{"v":34045.08579946206,"d":"34,045.1"},{"v":38037.8180905087,"d":"38,037.8"},{"v":42303.093612574354,"d":"42,303.1"},{"v":46853.29715122512,"d":"46,853.3"},{"v":51700.77838960668,"d":"51,700.8"},{"v":56857.82937307587,"d":"56,857.8"},{"v":62336.66387787497,"d":"62,336.7"},{"v":68149.39767841382,"d":"68,149.4"},{"v":74308.02916604126,"d":"74,308.0"},{"v":80824.420057053,"d":"80,824.4"},{"v":87710.27610330898,"d":"87,710.3"},{"v":94977.12782483955,"d":"94,977.1"},{"v":102636.31134510068,"d":"102,636.3"},{"v":110698.94944199204,"d":"110,698.9"},{"v":119175.93294167498,"d":"119,175.9"},{"v":128077.90258436055,"d":"128,077.9"},{"v":137415.231486021,"d":"137,415.2"},{"v":147198.0083103586,"d":"147,198.0"},{"v":157436.02125328637,"d":"157,436.0"},{"v":168138.74292892232,"d":"168,138.7"},{"v":179315.3162325076,"d":"179,315.3"},{"v":190974.54124226875,"d":"190,974.5"}]
[]
["Organic Users Joining",null,"Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
["#",null,{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!B3+'Cohort Analysis'!C90)","v":{"v":1225,"d":"1,225"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!C3+'Cohort Analysis'!D90)","v":{"v":1495.5,"d":"1,496"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!D3+'Cohort Analysis'!E90)","v":{"v":1744.4434146341464,"d":"1,744"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!E3+'Cohort Analysis'!F90)","v":{"v":1985.3533084125306,"d":"1,985"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!F3+'Cohort Analysis'!G90)","v":{"v":2225.9809726217295,"d":"2,226"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!G3+'Cohort Analysis'!H90)","v":{"v":2471.134428670159,"d":"2,471"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!H3+'Cohort Analysis'!I90)","v":{"v":2724.0048060780045,"d":"2,724"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!I3+'Cohort Analysis'!J90)","v":{"v":2986.836107703385,"d":"2,987"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!J3+'Cohort Analysis'!K90)","v":{"v":3261.284520741569,"d":"3,261"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!K3+'Cohort Analysis'!L90)","v":{"v":3548.6212142151344,"d":"3,549"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!L3+'Cohort Analysis'!M90)","v":{"v":3849.8518986215504,"d":"3,850"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!M3+'Cohort Analysis'!N90)","v":{"v":4165.790062368418,"d":"4,166"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!N3+'Cohort Analysis'!O90)","v":{"v":4497.103395352601,"d":"4,497"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!O3+'Cohort Analysis'!P90)","v":{"v":4844.344145068433,"d":"4,844"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!P3+'Cohort Analysis'!Q90)","v":{"v":5207.969540905396,"d":"5,208"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!Q3+'Cohort Analysis'!R90)","v":{"v":5588.355905693914,"d":"5,588"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!R3+'Cohort Analysis'!S90)","v":{"v":5985.808654067288,"d":"5,986"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!S3+'Cohort Analysis'!T90)","v":{"v":6400.569552799021,"d":"6,401"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!T3+'Cohort Analysis'!U90)","v":{"v":6832.822126381198,"d":"6,833"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!U3+'Cohort Analysis'!V90)","v":{"v":7282.695789950222,"d":"7,283"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!V3+'Cohort Analysis'!W90)","v":{"v":7750.269102542302,"d":"7,750"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!W3+'Cohort Analysis'!X90)","v":{"v":8235.57241182706,"d":"8,236"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!X3+'Cohort Analysis'!Y90)","v":{"v":8738.59008093699,"d":"8,739"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!Y3+'Cohort Analysis'!Z90)","v":{"v":9259.262433395792,"d":"9,259"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!Z3+'Cohort Analysis'!AA90)","v":{"v":9797.487514169165,"d":"9,797"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AA3+'Cohort Analysis'!AB90)","v":{"v":10353.122737818074,"d":"10,353"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AB3+'Cohort Analysis'!AC90)","v":{"v":10925.986475059563,"d":"10,926"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AC3+'Cohort Analysis'!AD90)","v":{"v":11515.859614457875,"d":"11,516"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AD3+'Cohort Analysis'!AE90)","v":{"v":12122.487124994741,"d":"12,122"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AE3+'Cohort Analysis'!AF90)","v":{"v":12745.579636913593,"d":"12,746"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AF3+'Cohort Analysis'!AG90)","v":{"v":13384.815051822921,"d":"13,385"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AG3+'Cohort Analysis'!AH90)","v":{"v":14039.840188107582,"d":"14,040"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AH3+'Cohort Analysis'!AI90)","v":{"v":14710.27246389617,"d":"14,710"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AI3+'Cohort Analysis'!AJ90)","v":{"v":15395.70161691999,"d":"15,396"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AJ3+'Cohort Analysis'!AK90)","v":{"v":16095.691458390414,"d":"16,096"}},{"$f":"Assumptions!B16*('Ambassador Cost Analysis'!AK3+'Cohort Analysis'!AL90)","v":{"v":16809.781656374846,"d":"16,810"}}]
[]
["Retention of Organic Users",null,"Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Month 7","Month 8","Month 9","Month 10","Month 11","Month 12","Month 13","Month 14","Month 15","Month 16","Month 17","Month 18","Month 19","Month 20","Month 21","Month 22","Month 23","Month 24","Month 25","Month 26","Month 27","Month 28","Month 29","Month 30","Month 31","Month 32","Month 33","Month 34","Month 35","Month 36"]
["Cohort 1",null,{"$f":"$C$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":653.23125,"d":"653"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":537.10125,"d":"537"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":465.79017187500006,"d":"466"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":419.54854409179694,"d":"420"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":388.37916287143713,"d":"388"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":366.7738033055544,"d":"367"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":351.48941238813114,"d":"351"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":340.5134995784955,"d":"341"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":332.5438397939197,"d":"333"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":326.7093348447525,"d":"327"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":322.41179339291966,"d":"322"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":319.231898104633,"d":"319"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":316.87097798405165,"d":"317"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":315.11365018142675,"d":"315"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":313.8031128092117,"d":"314"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":312.82438097833636,"d":"313"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":312.0926682561799,"d":"312"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":311.54519353713545,"d":"312"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":311.13532248079815,"d":"311"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":310.82833186221774,"d":"311"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":310.59832070962096,"d":"311"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":310.4259426052494,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":310.29673224187474,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":310.19986562895684,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":310.12723881152857,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":310.07278171175244,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":310.0319462051164,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":310.001323690873,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":309.97835911997345,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":309.9611369937304,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AJ5,'Retention Rates'!AK5))","v":{"v":309.9482211313284,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AK5,'Retention Rates'!AL5))","v":{"v":309.9385346464107,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AL5,'Retention Rates'!AM5))","v":{"v":309.93127001439694,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AM5,'Retention Rates'!AN5))","v":{"v":309.92582167069935,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AN5,'Retention Rates'!AO5))","v":{"v":309.9217354862253,"d":"310"}},{"$f":"$C$132*(AVERAGE('Retention Rates'!AO5,'Retention Rates'!AP5))","v":{"v":309.9186708890998,"d":"310"}}]
["Cohort 2",null,null,{"$f":"$D$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":797.475375,"d":"797"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":655.7019750000001,"d":"656"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":568.6442465625,"d":"569"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":512.1917123994141,"d":"512"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":474.13962291774226,"d":"474"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":447.76344721914825,"d":"448"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":429.10401324608176,"d":"429"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":415.704439689502,"d":"416"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":405.9749489075974,"d":"406"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":398.8520900084305,"d":"399"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":393.6055812400909,"d":"394"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":389.7235131554928,"d":"390"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":386.84126332665244,"d":"387"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":384.6958888541418,"d":"385"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":383.0959634336131,"d":"383"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":381.9011116351854,"d":"382"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":381.00782479764655,"d":"381"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":380.33945872227434,"d":"380"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":379.8390814449254,"d":"380"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":379.46430228567067,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":379.18350091529646,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":378.9730589111433,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":378.8153167899785,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":378.6970604474326,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":378.60839644297226,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":378.5419143264701,"d":"379"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":378.4920616732666,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":378.4546772079188,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":378.4266416848329,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":378.40561663193785,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AJ5,'Retention Rates'!AK5))","v":{"v":378.3898487362463,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AK5,'Retention Rates'!AL5))","v":{"v":378.37802331731194,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AL5,'Retention Rates'!AM5))","v":{"v":378.3691545359434,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AM5,'Retention Rates'!AN5))","v":{"v":378.3625031090048,"d":"378"}},{"$f":"$D$132*(AVERAGE('Retention Rates'!AN5,'Retention Rates'!AO5))","v":{"v":378.3575146282857,"d":"378"}}]
["Cohort 3",{"$nulls":3},{"$f":"$E$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":930.2244508536586,"d":"930"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":764.8512151463415,"d":"765"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":663.3017125948171,"d":"663"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":597.4519958043094,"d":"597"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":553.0656922875111,"d":"553"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":522.2988945605666,"d":"522"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":500.5333802074295,"d":"501"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":484.9032913744764,"d":"485"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":473.55421339237205,"d":"474"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":465.2456715668822,"d":"465"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":459.1258202323785,"d":"459"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":454.59753664472316,"d":"455"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":451.2355027207841,"d":"451"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":448.73300564923915,"d":"449"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":446.866753985082,"d":"447"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":445.47300517115286,"d":"445"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":444.4310203225243,"d":"444"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":443.65139691981756,"d":"444"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":443.0677260095509,"d":"443"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":442.6305604887859,"d":"443"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":442.30301645577384,"d":"442"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":442.0575439259795,"d":"442"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":441.87354378925176,"d":"442"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":441.7356022994537,"d":"442"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":441.6321791375039,"d":"442"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":441.5546302974349,"d":"442"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":441.4964790887537,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":441.4528715431933,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":441.420169180356,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":441.39564426222495,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AJ5,'Retention Rates'!AK5))","v":{"v":441.37725161641964,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AK5,'Retention Rates'!AL5))","v":{"v":441.3634577186027,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AL5,'Retention Rates'!AM5))","v":{"v":441.35311262515285,"d":"441"}},{"$f":"$E$132*(AVERAGE('Retention Rates'!AM5,'Retention Rates'!AN5))","v":{"v":441.3453539906354,"d":"441"}}]
["Cohort 4",{"$nulls":4},{"$f":"$F$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1058.689651710982,"d":"1,059"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":870.4781580734741,"d":"870"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":754.9045377616919,"d":"755"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":679.96088983862,"d":"680"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":629.4447803471811,"d":"629"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":594.4290480259014,"d":"594"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":569.6576879646959,"d":"570"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":551.8690636304448,"d":"552"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":538.9526632874,"d":"539"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":529.496701080234,"d":"529"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":522.5316903541635,"d":"523"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":517.378044941098,"d":"517"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":513.5517097800417,"d":"514"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":510.7036146233832,"d":"511"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":508.5796311885053,"d":"509"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":506.9934038591364,"d":"507"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":505.80751955404173,"d":"506"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":504.9202291501828,"d":"505"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":504.2559525316345,"d":"504"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":503.7584138865322,"d":"504"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":503.3856355985488,"d":"503"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":503.10626299462064,"d":"503"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":502.89685220081896,"d":"503"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":502.73986081271175,"d":"503"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":502.62215477821326,"d":"503"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":502.53389634294217,"d":"503"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":502.4677143770641,"d":"502"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":502.418084573011,"d":"502"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":502.38086597153205,"d":"502"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":502.35295413045907,"d":"502"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AJ5,'Retention Rates'!AK5))","v":{"v":502.3320214364584,"d":"502"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AK5,'Retention Rates'!AL5))","v":{"v":502.31632258349646,"d":"502"}},{"$f":"$F$132*(AVERAGE('Retention Rates'!AL5,'Retention Rates'!AM5))","v":{"v":502.30454881924925,"d":"502"}}]
["Cohort 5",{"$nulls":5},{"$f":"$G$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1187.0043536505373,"d":"1,187"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":975.9813574459973,"d":"976"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":846.4000488391471,"d":"846"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":762.373123460807,"d":"762"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":705.7343891547549,"d":"706"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":666.4746999300154,"d":"666"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":638.7010155542631,"d":"639"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":618.7563844755659,"d":"619"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":604.2744979133338,"d":"604"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":593.6724595447514,"d":"594"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":585.8632795440714,"d":"586"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":580.0850049263934,"d":"580"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":575.7949124641126,"d":"576"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":572.6016240957026,"d":"573"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":570.2202108267554,"d":"570"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":568.4417304734267,"d":"568"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":567.1121152922466,"d":"567"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":566.1172840207491,"d":"566"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":565.3724961247204,"d":"565"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":564.8146550833054,"d":"565"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":564.3966955329616,"d":"564"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":564.0834625693471,"d":"564"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":563.848670887439,"d":"564"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":563.6726519182654,"d":"564"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":563.5406797438186,"d":"564"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":563.4417242597975,"d":"563"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":563.3675209448757,"d":"563"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":563.3118759374963,"d":"563"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":563.2701463882173,"d":"563"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":563.2388515920336,"d":"563"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AJ5,'Retention Rates'!AK5))","v":{"v":563.2153818255423,"d":"563"}},{"$f":"$G$132*(AVERAGE('Retention Rates'!AK5,'Retention Rates'!AL5))","v":{"v":563.1977802491191,"d":"563"}}]
["Cohort 6",{"$nulls":6},{"$f":"$H$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1317.7324340883624,"d":"1,318"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1083.4688902504313,"d":"1,083"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":939.6164328624518,"d":"940"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":846.3353892274936,"d":"846"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":783.4588740813906,"d":"783"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":739.8754064348184,"d":"740"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":709.0429291962078,"d":"709"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":686.9017406003118,"d":"687"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":670.8249237199418,"d":"671"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":659.0552534716695,"d":"659"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":650.3860268265583,"d":"650"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":643.9713748049655,"d":"644"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":639.2088025655299,"d":"639"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":635.663828495713,"d":"636"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":633.0201435809868,"d":"633"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":631.0457942555082,"d":"631"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":629.5697448680658,"d":"630"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":628.465350070468,"d":"628"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":627.6385366185248,"d":"628"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":627.0192589966041,"d":"627"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":626.5552684021878,"d":"627"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":626.207538223852,"d":"626"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":625.9468882830552,"d":"626"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":625.7514838567938,"d":"626"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":625.6049772208822,"d":"626"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":625.4951234950518,"d":"625"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":625.4127479633289,"d":"625"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":625.350974617011,"d":"625"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":625.3046492767746,"d":"625"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":625.2699078979224,"d":"625"}},{"$f":"$H$132*(AVERAGE('Retention Rates'!AJ5,'Retention Rates'!AK5))","v":{"v":625.2438533409775,"d":"625"}}]
["Cohort 7",{"$nulls":7},{"$f":"$I$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1452.575562841096,"d":"1,453"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1194.339907224901,"d":"1,194"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1035.7670749480815,"d":"1,036"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":932.9406126441505,"d":"933"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":863.6299642794669,"d":"864"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":815.586614651297,"d":"816"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":781.599060106778,"d":"782"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":757.192170927561,"d":"757"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":739.470218636956,"d":"739"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":726.496161883799,"d":"726"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":716.9398161130953,"d":"717"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":709.8687548493258,"d":"710"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":704.618830151179,"d":"705"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":700.7111000448893,"d":"701"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":697.7968877179844,"d":"698"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":695.6205038721347,"d":"696"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":693.9934108339121,"d":"694"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":692.776003678089,"d":"693"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":691.8645826761829,"d":"692"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":691.1819345778695,"d":"691"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":690.6704639777673,"d":"691"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":690.2871506840769,"d":"690"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":689.9998285201359,"d":"690"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":689.7844284228813,"d":"690"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":689.6229298108611,"d":"690"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":689.5018347892161,"d":"690"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":689.4110297962893,"d":"689"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":689.342935203658,"d":"689"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":689.2918694065153,"d":"689"}},{"$f":"$I$132*(AVERAGE('Retention Rates'!AI5,'Retention Rates'!AJ5))","v":{"v":689.2535729537343,"d":"689"}}]
["Cohort 8",{"$nulls":8},{"$f":"$J$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1592.7303544328302,"d":"1,593"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1309.5782914225492,"d":"1,310"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1135.7052277302987,"d":"1,136"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1022.9573391247059,"d":"1,023"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":946.9591078726713,"d":"947"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":894.2801951614115,"d":"894"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":857.013280323523,"d":"857"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":830.2514413889728,"d":"830"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":810.819549461885,"d":"811"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":796.5936637045407,"d":"797"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":786.115253922756,"d":"786"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":778.3619265221271,"d":"778"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":772.6054518579999,"d":"773"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":768.320676238448,"d":"768"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":765.1252800394058,"d":"765"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":762.7389032457593,"d":"763"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":760.9548167322874,"d":"761"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":759.619945500535,"d":"760"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":758.6205841368038,"d":"759"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":757.872069308802,"d":"758"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":757.3112483979853,"d":"757"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":756.8909503193613,"d":"757"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":756.5759052754291,"d":"757"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":756.3397218492298,"d":"756"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":756.1626407058156,"d":"756"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":756.0298615777078,"d":"756"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":755.9302950750981,"d":"756"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":755.8556302332606,"d":"756"}},{"$f":"$J$132*(AVERAGE('Retention Rates'!AH5,'Retention Rates'!AI5))","v":{"v":755.7996372458641,"d":"756"}}]
["Cohort 9",{"$nulls":9},{"$f":"$K$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1739.0799706854416,"d":"1,739"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1429.910198119141,"d":"1,430"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1240.060634652647,"d":"1,240"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1116.952793915297,"d":"1,117"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1033.97138942954,"d":"1,034"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":976.4520223134019,"d":"976"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":935.7607998579282,"d":"936"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":906.5399226766433,"d":"907"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":885.3225119901016,"d":"885"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":869.7894665395636,"d":"870"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":858.348237630088,"d":"858"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":849.8824880127261,"d":"850"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":843.5970739360247,"d":"844"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":838.9185874376005,"d":"839"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":835.4295790736346,"d":"835"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":832.8239276695606,"d":"833"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":830.8759085884188,"d":"831"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":829.4183813829355,"d":"829"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":828.3271927041333,"d":"828"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":827.5098998450401,"d":"828"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":826.8975473458061,"d":"827"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":826.438629759274,"d":"826"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":826.0946364874428,"d":"826"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":825.8367511116992,"d":"826"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":825.6433986909078,"d":"826"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":825.4984190202593,"d":"825"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":825.3897037503093,"d":"825"}},{"$f":"$K$132*(AVERAGE('Retention Rates'!AG5,'Retention Rates'!AH5))","v":{"v":825.3081782550536,"d":"825"}}]
["Cohort 10",{"$nulls":10},{"$f":"$L$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":1892.3022624802204,"d":"1,892"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1555.8929713726257,"d":"1,556"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1349.3166410518684,"d":"1,349"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1215.3623379242647,"d":"1,215"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1125.0698257344463,"d":"1,125"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1062.482693247722,"d":"1,062"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1018.2063554061502,"d":"1,018"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":986.4109619027635,"d":"986"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":963.3241833055203,"d":"963"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":946.4225930711873,"d":"946"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":933.9733304059279,"d":"934"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":924.761702749604,"d":"925"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":917.9225099129001,"d":"918"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":912.8318236102675,"d":"913"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":909.0354148583784,"d":"909"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":906.2001915619934,"d":"906"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":904.0805415305193,"d":"904"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":902.4945983450111,"d":"902"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":901.307270079206,"d":"901"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":900.4179693268309,"d":"900"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":899.7516652814343,"d":"900"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":899.2523145891574,"d":"899"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":898.8780136613469,"d":"899"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":898.5974071980411,"d":"899"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":898.3870193898396,"d":"898"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":898.2292662310394,"d":"898"}},{"$f":"$L$132*(AVERAGE('Retention Rates'!AF5,'Retention Rates'!AG5))","v":{"v":898.1109725615358,"d":"898"}}]
["Cohort 11",{"$nulls":11},{"$f":"$M$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":2052.933524939942,"d":"2,053"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1687.9675649506187,"d":"1,688"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1463.8556551446752,"d":"1,464"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1318.5304155393565,"d":"1,319"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1220.5732714821638,"d":"1,221"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1152.673324914723,"d":"1,153"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1104.6385156145468,"d":"1,105"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1070.1441166192158,"d":"1,070"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1045.0975779636917,"d":"1,045"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1026.7612677954728,"d":"1,027"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1013.2552285156822,"d":"1,013"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1003.2616563417818,"d":"1,003"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":995.8419071101786,"d":"996"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":990.3190893326798,"d":"990"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":986.200416034201,"d":"986"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":983.1245200363751,"d":"983"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":980.8249399444243,"d":"981"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":979.104371302334,"d":"979"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":977.8162546783094,"d":"978"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":976.8514641347986,"d":"977"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":976.1285997490609,"d":"976"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":975.5868608328195,"d":"976"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":975.1807867407709,"d":"975"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":974.8763605255423,"d":"975"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":974.6481135941407,"d":"975"}},{"$f":"$M$132*(AVERAGE('Retention Rates'!AE5,'Retention Rates'!AF5))","v":{"v":974.4769692929435,"d":"974"}}]
["Cohort 12",{"$nulls":12},{"$f":"$N$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":2221.407550757959,"d":"2,221"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1826.490652845433,"d":"1,826"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1583.9869952210224,"d":"1,584"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1426.7356372724455,"d":"1,427"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1320.7396384659578,"d":"1,321"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1247.2674815896712,"d":"1,247"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1195.290694819748,"d":"1,195"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1157.9655123643993,"d":"1,158"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1130.8635290737518,"d":"1,131"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1111.0224492891966,"d":"1,111"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1096.4080366584526,"d":"1,096"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1085.594341808398,"d":"1,086"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1077.5656907256525,"d":"1,078"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1071.5896428101432,"d":"1,072"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1067.132970515012,"d":"1,067"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1063.8046510580455,"d":"1,064"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1061.3163558854185,"d":"1,061"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1059.4545887474646,"d":"1,059"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1058.0607628100424,"d":"1,058"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":1057.0167967136158,"d":"1,057"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":1056.2346104493533,"d":"1,056"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":1055.6484137194261,"d":"1,056"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":1055.2090151498742,"d":"1,055"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":1054.8796061919404,"d":"1,055"}},{"$f":"$N$132*(AVERAGE('Retention Rates'!AD5,'Retention Rates'!AE5))","v":{"v":1054.6326281721003,"d":"1,055"}}]
["Cohort 13",{"$nulls":13},{"$f":"$O$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":2398.0803855717745,"d":"2,398"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":1971.754983692348,"d":"1,972"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1709.9645416007627,"d":"1,710"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1540.2066793064982,"d":"1,540"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1425.7806139047682,"d":"1,426"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1346.4650744259557,"d":"1,346"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1290.3544733723716,"d":"1,290"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1250.0607470349785,"d":"1,250"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1220.8032906455735,"d":"1,221"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1199.3842114479398,"d":"1,199"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1183.6074863420574,"d":"1,184"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1171.9337574458782,"d":"1,172"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1163.2665722292065,"d":"1,163"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1156.8152376757926,"d":"1,157"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1152.00411762165,"d":"1,152"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1148.4110904871447,"d":"1,148"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1145.7248963914444,"d":"1,146"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1143.7150593156205,"d":"1,144"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1142.2103797081827,"d":"1,142"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":1141.0833849709097,"d":"1,141"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":1140.2389899216757,"d":"1,140"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":1139.606171833142,"d":"1,140"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":1139.131827046328,"d":"1,139"}},{"$f":"$O$132*(AVERAGE('Retention Rates'!AC5,'Retention Rates'!AD5))","v":{"v":1138.7762195574712,"d":"1,139"}}]
["Cohort 14",{"$nulls":14},{"$f":"$P$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":2583.246515357742,"d":"2,583"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":2124.0026904052547,"d":"2,124"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1841.9982791453679,"d":"1,842"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1659.1326801168013,"d":"1,659"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1535.8712846716946,"d":"1,536"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1450.4314502920356,"d":"1,450"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1389.9883077191732,"d":"1,390"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1346.5833289794668,"d":"1,347"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1315.0667781912243,"d":"1,315"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1291.9938395056154,"d":"1,292"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1274.9989254073498,"d":"1,275"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1262.4238175528665,"d":"1,262"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1253.0874015829788,"d":"1,253"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1246.1379316632956,"d":"1,246"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1240.9553242788193,"d":"1,241"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1237.0848640220904,"d":"1,237"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1234.1912572943754,"d":"1,234"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1232.0262320292522,"d":"1,232"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1230.4053696194558,"d":"1,230"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":1229.191354757651,"d":"1,229"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":1228.2817603246856,"d":"1,228"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":1227.600079622114,"d":"1,228"}},{"$f":"$P$132*(AVERAGE('Retention Rates'!AB5,'Retention Rates'!AC5))","v":{"v":1227.0891086284028,"d":"1,227"}}]
["Cohort 15",{"$nulls":15},{"$f":"$Q$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":2777.1497576878023,"d":"2,777"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":2283.434245209971,"d":"2,283"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":1980.2620633290526,"d":"1,980"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1783.6702355602308,"d":"1,784"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1651.1566126994126,"d":"1,651"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1559.303506952942,"d":"1,559"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1494.323390749488,"d":"1,494"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1447.6603543444137,"d":"1,448"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1413.7781131938427,"d":"1,414"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1388.9732772252512,"d":"1,389"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1370.702693566538,"d":"1,371"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1357.1836749504846,"d":"1,357"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1347.146450398241,"d":"1,347"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1339.6753404639906,"d":"1,340"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1334.1037170217749,"d":"1,334"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1329.9427328879683,"d":"1,330"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1326.8319267086345,"d":"1,327"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1324.504390658676,"d":"1,325"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1322.7618633304282,"d":"1,323"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":1321.4567222766236,"d":"1,321"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":1320.4788520098543,"d":"1,320"}},{"$f":"$Q$132*(AVERAGE('Retention Rates'!AA5,'Retention Rates'!AB5))","v":{"v":1319.7460030979473,"d":"1,320"}}]
["Cohort 16",{"$nulls":16},{"$f":"$R$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":2979.9907867112797,"d":"2,980"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":2450.2146468514966,"d":"2,450"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":2124.8989859688486,"d":"2,125"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":1913.9482319189199,"d":"1,914"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1771.7559089641259,"d":"1,772"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1673.1939181685002,"d":"1,673"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1603.4677008229357,"d":"1,603"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1553.396429663663,"d":"1,553"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1517.039453889373,"d":"1,517"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1490.4228904693903,"d":"1,490"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1470.817836467501,"d":"1,471"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1456.3113984154315,"d":"1,456"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1445.5410621715766,"d":"1,446"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1437.5242677192998,"d":"1,438"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1431.54569689183,"d":"1,432"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1427.0807974574113,"d":"1,427"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1423.7427802230159,"d":"1,424"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1421.245242607187,"d":"1,421"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1419.3754423310602,"d":"1,419"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":1417.974974709561,"d":"1,418"}},{"$f":"$R$132*(AVERAGE('Retention Rates'!Z5,'Retention Rates'!AA5))","v":{"v":1416.9256814989574,"d":"1,417"}}]
["Cohort 17",{"$nulls":17},{"$f":"$S$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":3191.9324647813814,"d":"3,192"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":2624.477804375803,"d":"2,624"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":2276.025176970502,"d":"2,276"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2050.0712702253136,"d":"2,050"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":1897.7660034083733,"d":"1,898"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1792.1941272747436,"d":"1,792"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1717.508870600736,"d":"1,718"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1663.876451105058,"d":"1,664"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1624.933709465478,"d":"1,625"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1596.4241337781934,"d":"1,596"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1575.4247371956678,"d":"1,575"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1559.886578227787,"d":"1,560"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1548.3502385630218,"d":"1,548"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1539.7632769556867,"d":"1,540"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1533.3595006748023,"d":"1,533"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1528.5770505007088,"d":"1,529"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1525.0016281786063,"d":"1,525"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1522.3264617205334,"d":"1,522"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1520.3236782788392,"d":"1,520"}},{"$f":"$S$132*(AVERAGE('Retention Rates'!Y5,'Retention Rates'!Z5))","v":{"v":1518.8236071756423,"d":"1,519"}}]
["Cohort 18",{"$nulls":18},{"$f":"$T$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":3413.1037140300778,"d":"3,413"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":2806.329720424731,"d":"2,806"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":2433.7325649764475,"d":"2,434"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2192.12215284499,"d":"2,192"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2029.2635467889736,"d":"2,029"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":1916.3765209810842,"d":"1,916"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1836.5162702552582,"d":"1,837"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1779.167622627886,"d":"1,779"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1737.5265109843574,"d":"1,738"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1707.04148671228,"d":"1,707"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1684.5870271461633,"d":"1,685"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1667.9722181965335,"d":"1,668"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1655.6365174288735,"d":"1,656"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1646.4545592021238,"d":"1,646"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1639.607060751181,"d":"1,640"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1634.4932312352173,"d":"1,634"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1630.670065381478,"d":"1,631"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1627.8095347548306,"d":"1,628"}},{"$f":"$T$132*(AVERAGE('Retention Rates'!X5,'Retention Rates'!Y5))","v":{"v":1625.6679770374706,"d":"1,626"}}]
["Cohort 19",{"$nulls":19},{"$f":"$U$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":3643.602398892774,"d":"3,644"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":2995.8508613118365,"d":"2,996"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":2598.090932766042,"d":"2,598"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2340.163734825672,"d":"2,340"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2166.306724484378,"d":"2,166"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2045.7960478393286,"d":"2,046"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":1960.5425584933455,"d":"1,961"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":1899.320958572603,"d":"1,899"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1854.8676788046193,"d":"1,855"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1822.3238955285785,"d":"1,822"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1798.3530087358245,"d":"1,798"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1780.6161443395956,"d":"1,781"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1767.4473710836553,"d":"1,767"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1757.6453234974672,"d":"1,758"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1750.335389820471,"d":"1,750"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1744.8762057308395,"d":"1,745"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1740.794848279325,"d":"1,741"}},{"$f":"$U$132*(AVERAGE('Retention Rates'!W5,'Retention Rates'!X5))","v":{"v":1737.7411361373483,"d":"1,738"}}]
["Cohort 20",{"$nulls":20},{"$f":"$V$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":3883.497529990956,"d":"3,883"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":3193.097969103675,"d":"3,193"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":2769.149488746329,"d":"2,769"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2494.240339377204,"d":"2,494"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2308.936566814863,"d":"2,309"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2180.49145567134,"d":"2,180"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2089.624868417241,"d":"2,090"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2024.3724324910415,"d":"2,024"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":1976.9923445233144,"d":"1,977"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":1942.3058754378092,"d":"1,942"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":1916.7567431615648,"d":"1,917"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":1897.8520819138196,"d":"1,898"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":1883.8162753647857,"d":"1,884"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1873.3688600262233,"d":"1,873"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1865.5776396154454,"d":"1,866"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1859.7590223222162,"d":"1,860"}},{"$f":"$V$132*(AVERAGE('Retention Rates'!V5,'Retention Rates'!W5))","v":{"v":1855.4089479049899,"d":"1,855"}}]
["Cohort 21",{"$nulls":21},{"$f":"$W$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":4132.830998930683,"d":"4,133"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":3398.105488009672,"d":"3,398"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":2946.9381039597397,"d":"2,947"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2654.3788720744983,"d":"2,654"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2457.1779804683624,"d":"2,457"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2320.486265617115,"d":"2,320"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2223.7857409816183,"d":"2,224"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2154.3438814545016,"d":"2,154"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2103.921834118851,"d":"2,104"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2067.0083782525976,"d":"2,067"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":2039.8189066354264,"d":"2,040"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":2019.7005032051181,"d":"2,020"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":2004.7635511527817,"d":"2,005"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":1993.6453769717837,"d":"1,994"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":1985.3539342749632,"d":"1,985"}},{"$f":"$W$132*(AVERAGE('Retention Rates'!U5,'Retention Rates'!V5))","v":{"v":1979.1617423823038,"d":"1,979"}}]
["Cohort 22",{"$nulls":22},{"$f":"$X$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":4391.61898860678,"d":"4,392"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":3610.886723965574,"d":"3,611"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":3131.4683177093343,"d":"3,131"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2820.5897266486622,"d":"2,821"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2611.040586997956,"d":"2,611"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2465.7895639870267,"d":"2,466"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2363.0338838473444,"d":"2,363"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2289.2437412108916,"d":"2,289"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2235.664385901912,"d":"2,236"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2196.439497741888,"d":"2,196"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":2167.5474864607468,"d":"2,168"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":2146.1693167393487,"d":"2,146"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":2130.297048484992,"d":"2,130"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":2118.4826808361477,"d":"2,118"}},{"$f":"$X$132*(AVERAGE('Retention Rates'!T5,'Retention Rates'!U5))","v":{"v":2109.6720478342845,"d":"2,110"}}]
["Cohort 23",{"$nulls":23},{"$f":"$Y$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":4659.85316065965,"d":"4,660"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":3831.4348209868235,"d":"3,831"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":3322.7341842814785,"d":"3,323"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":2992.86754765072,"d":"2,993"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2770.5194288252674,"d":"2,771"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2616.3966689905733,"d":"2,616"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2507.3648103259543,"d":"2,507"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2429.0676651769654,"d":"2,429"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2372.2157550202824,"d":"2,372"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2330.5950635296945,"d":"2,331"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":2299.9383671187543,"d":"2,300"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":2277.254447588436,"d":"2,277"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":2260.41272256999,"d":"2,260"}},{"$f":"$Y$132*(AVERAGE('Retention Rates'!S5,'Retention Rates'!T5))","v":{"v":2247.8767492598076,"d":"2,248"}}]
["Cohort 24",{"$nulls":24},{"$f":"$Z$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":4937.501692608306,"d":"4,938"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":4059.723613922385,"d":"4,060"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":3520.713012479312,"d":"3,521"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":3171.1918965674067,"d":"3,171"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":2935.5955858687375,"d":"2,936"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2772.2897130618912,"d":"2,772"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2656.761397438191,"d":"2,657"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2573.7990650704464,"d":"2,574"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2513.5597414375748,"d":"2,514"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2469.459159810403,"d":"2,469"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":2436.975842160675,"d":"2,437"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":2412.9403442137645,"d":"2,413"}},{"$f":"$Z$132*(AVERAGE('Retention Rates'!R5,'Retention Rates'!S5))","v":{"v":2395.0951368825426,"d":"2,395"}}]
["Cohort 25",{"$nulls":25},{"$f":"$AA$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":5224.510216930707,"d":"5,225"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":4295.70840058747,"d":"4,296"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":3725.3660352392017,"d":"3,725"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":3355.5278549610052,"d":"3,356"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":3106.2367338745944,"d":"3,106"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":2933.4381701310253,"d":"2,933"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2811.194391212548,"d":"2,811"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2723.409600429679,"d":"2,723"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2659.6686679957543,"d":"2,660"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2613.004595023653,"d":"2,613"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":2578.633077704505,"d":"2,579"}},{"$f":"$AA$132*(AVERAGE('Retention Rates'!Q5,'Retention Rates'!R5))","v":{"v":2553.2004373915634,"d":"2,553"}}]
["Cohort 26",{"$nulls":26},{"$f":"$AB$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":5520.802699941488,"d":"5,521"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":4539.326664396334,"d":"4,539"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":3936.639036319389,"d":"3,937"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":3545.8265889430622,"d":"3,546"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":3282.3976669543063,"d":"3,282"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":3099.799349092856,"d":"3,100"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":2970.6228795901015,"d":"2,971"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":2877.8596367511236,"d":"2,878"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2810.5038278300085,"d":"2,811"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2761.1933414192863,"d":"2,761"}},{"$f":"$AB$132*(AVERAGE('Retention Rates'!P5,'Retention Rates'!Q5))","v":{"v":2724.87254621791,"d":"2,725"}}]
["Cohort 27",{"$nulls":27},{"$f":"$AC$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":5826.282287825512,"d":"5,826"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":4790.498769989866,"d":"4,790"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":4154.462953568914,"d":"4,154"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":3742.025892553391,"d":"3,742"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":3464.020800594512,"d":"3,464"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":3271.318868834811,"d":"3,271"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":3134.9947476566153,"d":"3,135"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":3037.098686505993,"d":"3,037"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":2966.0159150634613,"d":"2,966"}},{"$f":"$AC$132*(AVERAGE('Retention Rates'!O5,'Retention Rates'!P5))","v":{"v":2913.976958195487,"d":"2,914"}}]
["Cohort 28",{"$nulls":28},{"$f":"$AD$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":6140.832139409662,"d":"6,141"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":5049.128647959055,"d":"5,049"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":4378.754472740167,"d":"4,379"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":3944.050722621488,"d":"3,944"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":3651.0366667821554,"d":"3,651"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":3447.931125818408,"d":"3,448"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":3304.247125738783,"d":"3,304"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":3201.0658432438486,"d":"3,201"}},{"$f":"$AD$132*(AVERAGE('Retention Rates'!N5,'Retention Rates'!O5))","v":{"v":3126.1454487506526,"d":"3,126"}}]
["Cohort 29",{"$nulls":29},{"$f":"$AE$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":6464.316259403446,"d":"6,464"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":5315.104479953944,"d":"5,315"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":4609.416621635735,"d":"4,609"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":4151.813733929059,"d":"4,152"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":3843.364409408353,"d":"3,843"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":3629.5597619240298,"d":"3,630"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":3478.306837752724,"d":"3,478"}},{"$f":"$AE$132*(AVERAGE('Retention Rates'!M5,'Retention Rates'!N5))","v":{"v":3369.6902159405827,"d":"3,370"}}]
["Cohort 30",{"$nulls":30},{"$f":"$AF$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":6796.580341384174,"d":"6,797"}},{"$f":"$AF$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":5588.299391804765,"d":"5,588"}},{"$f":"$AF$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":4846.3393712036595,"d":"4,846"}},{"$f":"$AF$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":4365.215820631144,"d":"4,365"}},{"$f":"$AF$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":4040.912285465908,"d":"4,041"}},{"$f":"$AF$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":3816.1181377670414,"d":"3,816"}},{"$f":"$AF$132*(AVERAGE('Retention Rates'!L5,'Retention Rates'!M5))","v":{"v":3657.0908547958275,"d":"3,657"}}]
["Cohort 31",{"$nulls":31},{"$f":"$AG$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":7137.452626384573,"d":"7,137"}},{"$f":"$AG$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":5868.57215947176,"d":"5,869"}},{"$f":"$AG$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":5089.400247758111,"d":"5,089"}},{"$f":"$AG$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":4584.1466676981845,"d":"4,584"}},{"$f":"$AG$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":4243.578175523264,"d":"4,244"}},{"$f":"$AG$132*(AVERAGE('Retention Rates'!K5,'Retention Rates'!L5))","v":{"v":4007.509814774305,"d":"4,008"}}]
["Cohort 32",{"$nulls":32},{"$f":"$AH$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":7486.744780308369,"d":"7,487"}},{"$f":"$AH$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":6155.767930475769,"d":"6,156"}},{"$f":"$AH$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":5338.46495862544,"d":"5,338"}},{"$f":"$AH$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":4808.485314450642,"d":"4,808"}},{"$f":"$AH$132*(AVERAGE('Retention Rates'!J5,'Retention Rates'!K5))","v":{"v":4451.25010539264,"d":"4,451"}}]
["Cohort 33",{"$nulls":33},{"$f":"$AI$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":7844.252791372633,"d":"7,844"}},{"$f":"$AI$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":6449.718961795275,"d":"6,450"}},{"$f":"$AI$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":5593.38803207043,"d":"5,593"}},{"$f":"$AI$132*(AVERAGE('Retention Rates'!I5,'Retention Rates'!J5))","v":{"v":5038.100730956154,"d":"5,038"}}]
["Cohort 34",{"$nulls":34},{"$f":"$AJ$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":8209.757887222586,"d":"8,210"}},{"$f":"$AJ$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":6750.24537393857,"d":"6,750"}},{"$f":"$AJ$132*(AVERAGE('Retention Rates'!H5,'Retention Rates'!I5))","v":{"v":5854.013471250105,"d":"5,854"}}]
["Cohort 35",{"$nulls":35},{"$f":"$AK$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":8583.02747018669,"d":"8,583"}},{"$f":"$AK$132*(AVERAGE('Retention Rates'!G5,'Retention Rates'!H5))","v":{"v":7057.155919931277,"d":"7,057"}}]
["Cohort 36",{"$nulls":36},{"$f":"$AL$132*(AVERAGE('Retention Rates'!F5,'Retention Rates'!G5))","v":{"v":8963.816068261887,"d":"8,964"}}]
["Organic Users Active throughout month",null,{"$f":"SUM(C135:C170)","v":{"v":653.23125,"d":"653"}},{"$f":"SUM(D135:D170)","v":{"v":1334.5766250000001,"d":"1,335"}},{"v":2051.7165977286586,"d":"2,052"},{"v":2811.7336575116205,"d":"2,812"},{"v":3621.3550995896794,"d":"3,621"},{"v":4486.983751323658,"d":"4,487"},{"v":5414.723943664085,"d":"5,415"},{"v":6410.421005713315,"d":"6,410"},{"v":7479.705823155073,"d":"7,480"},{"v":8628.03713807674,"d":"8,628"},{"v":9860.738016782636,"d":"9,861"},{"v":11183.025401070492,"d":"11,183"},{"v":12600.032927149678,"d":"12,600"},{"v":14116.82773288106,"d":"14,117"},{"v":15738.422133920983,"d":"15,738"},{"v":17469.78103477646,"d":"17,470"},{"v":19315.825855667128,"d":"19,316"},{"v":21281.435650444415,"d":"21,281"},{"v":23371.44598698062,"d":"23,371"},{"v":25590.646068201957,"d":"25,591"},{"v":27943.774491746513,"d":"27,944"},{"v":30435.51397875074,"d":"30,436"},{"v":33070.48534610621,"d":"33,070"},{"v":35853.240950003266,"d":"35,853"},{"v":38788.25779007152,"d":"38,788"},{"v":41879.93043150926,"d":"41,880"},{"v":45132.563876055865,"d":"45,133"},{"v":48550.36649050361,"d":"48,550"},{"v":52137.443082852566,"d":"52,137"},{"v":55897.788200525545,"d":"55,898"},{"v":59835.27971174833,"d":"59,835"},{"v":63953.67271983643,"d":"63,954"},{"$f":"SUM(AI135:AI170)","v":{"v":68256.59385037361,"d":"68,257"}},{"$f":"SUM(AJ135:AJ170)","v":{"v":72747.53594284433,"d":"72,748"}},{"$f":"SUM(AK135:AK170)","v":{"v":77429.85317097294,"d":"77,430"}},{"$f":"SUM(AL135:AL170)","v":{"v":82306.75660965416,"d":"82,307"}}]